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309 Results
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    Publication Date: 5/19/2017
    Topics: Search
    Geographies: China
    Context: WeChat’s new search feature seems to have one goal—to keep its users locked within its walled garden.
    Publication Date: 2/5/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Context: Other platforms, including Instagram, YouTube and Twitter, weren't even close to competing with the duopoly.
    Publication Date: 9/28/2017
    Topics: Search Marketing
    Geographies: United States
    Context: Search marketing, still dominated by Google, continues to tilt mobile. But marketers are going beyond the keyword to embrace audience targeting, voice and visual.
    Publication Date: 4/25/2017
    Topics: Search Marketing; Local Advertising
    Geographies: United States
    Context: Search engines are still the top place where US internet users go to seek out local products and services. According to recent research, eight in 10 used one for that purpose in 2016.
    Publication Date: 4/20/2017
    Topics: Search Marketing
    Geographies: Worldwide
    Context: Search continued to lead digital marketing efforts for companies worldwide in 2016. At least eight in 10 agency and marketing professionals said they continued to carry out search efforts last year, ahead of social and other approaches.
    Publication Date: 4/18/2017
    Topics: Social Media Usage
    Geographies: Spain
    Context: A survey found that nine out of 10 of internet users in Spain said they used social media at least “occasionally” to search for employment.
    Publication Date: 3/22/2017
    Topics: Search Marketing; Social Media Marketing
    Geographies: Vietnam
    Context: Businesses looking to connect with audiences through digital channels in Vietnam are finding the most success with social media and search. But the ad market in the country is still immature, and subject to interference from government regulation.
    Publication Date: 2/21/2017
    Topics: Paid Search
    Geographies: United Kingdom
    Context: Amazon was the UK’s top retailer as ranked by paid search ad clicks on desktop in 2016, outpacing a pack populated largely by global travel and domestic retail brands.
    Publication Date: 2/17/2017
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: Baidu’s reliance on falling search revenues has left it looking for new opportunities.
    Publication Date: 1/3/2017
    Topics: Consumer Behavior; Digital Shoppers & Buyers
    Geographies: France
    Context: The use of search engines dropped 15% in France over the last year. Those ages 18 to 64 used search engines to research products and services at a much lower rate in July 2016 than in September 2015.
    Publication Date: 12/23/2016
    Topics: Email Marketing
    Geographies: United States
    Context: Other message types may be buzzier, but one-size-fits-all email newsletters continue to be the backbone of marketers' email efforts. There's a good reason for that: They work.
    Publication Date: 10/13/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Context: According to August 2016 research on pay-per-click advertising, three-quarters of US marketing professionals will increase AdWords budgets in the next year, with increases to outlays on mobile and Facebook ads not far behind. Social is a priority beyond Facebook as well.
    Publication Date: 9/22/2016
    Topics: Mobile Search; Paid Search; Performance Benchmarks
    Geographies: Worldwide
    Context: The smartphone continues to eat away at desktop’s share of paid search clicks on Google. According to August research, the handheld device accounts for nearly half of clicks on paid Google search ads, with its share continuing to climb.
    Publication Date: 9/14/2016
    Topics: Social Media Marketing; Paid Search
    Geographies: Worldwide; United States
    Context: In many respects, social media and paid search are ideal partners. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales.
    Publication Date: 9/7/2016
    Topics: Mobile Search
    Geographies: China
    Context: Updated research on the search habits of China’s internet users suggests continuing double-digit growth in the country’s audience of mobile search users. A proliferating range of uses for mobile search is contributing to the growth, with more users relying on mobile queries to find entertainment, watch videos and shop while at work and commuting.
    Publication Date: 9/6/2016
    Topics: Paid Search
    Geographies: United Kingdom
    Context: Paid search advertising still accounts for the biggest share of digital ad spend in the UK. However, consumers are increasingly tuning out such ads. More people are failing to recognize them in the first place, while fewer of those that do are clicking on them.
    Publication Date: 7/26/2016
    Topics: Search Ad Spending
    Geographies: Worldwide
    Context: This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market. On the search side specifically, Google will grab more than 55% of ad spending this year.
    Publication Date: 7/15/2016
    Topics: Search Marketing; Social Media Marketing; Social Media Ad Spending
    Geographies: United States
    Context: Pinterest users conduct 2 billion searches every month to find things to buy or do. Now the company is starting to monetize that activity. In June 2016, Pinterest said it would start actively selling search advertising for the first time. Jon Kaplan, head of global sales at Pinterest and a former Google executive, spoke to eMarketer about why search is an important part of Pinterest and how big search can be as a part of its revenue.
    Publication Date: 6/23/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Healthcare and pharma marketers in the US invested $1.67 billion in paid digital media in 2015. This year, those marketers will increase their spending 15.4% to reach $1.93 billion.
    Publication Date: 5/25/2016
    Topics: Mcommerce; Computers; Smartphones; Tablets
    Geographies: Brazil
    Context: Traffic to retail sites in Brazil comes primarily from desktop PCs as opposed to mobile devices. Another traditional source of traffic to digital merchants in the country is search, which accounts for more than half of visits.
    Publication Date: 4/1/2016
    Topics: Digital Ad Spending
    Geographies: Central & Eastern Europe
    Context: Digital ad spending in Russia reached $1.40 billion by the end of 2015, eMarketer estimates. That is well under half of total media spending in the country, and the figure is due for just one more year of double-digit growth.
    Publication Date: 3/24/2016
    Geographies: United States
    Industries: Digital Travel
    Context: Americans may not mind booking accommodations and airfare on small screens, but search engines are where many leisure travelers in North America turn to when beginning to research a trip, according to Q1 2016 research.
    Publication Date: 3/16/2016
    Topics: Mobile Search; Artificial Intelligence (AI)
    Geographies: United States
    Context: Consumers are regularly turning to their mobile devices to search, and personal assistants like Siri can help them in the process. But according to research, few mobile phone owners actually use a voice-controlled personal assistant regularly.
    Publication Date: 3/1/2016
    Topics: Ecommerce Sales
    Geographies: Vietnam
    Context: An increasing share of total sales for Vietnamese businesses are happening online, placing growing emphasis on digital marketing tactics to boost digital sales. Companies report that social networks and search are the most popular channels for such digital marketing efforts.
    Publication Date: 2/17/2016
    Topics: Paid Search; Search Ad Spending
    Geographies: Europe
    Context: Google remains the most popular and ubiquitous search engine when it comes to paid search advertising in Europe. From Q4 2014 to Q4 2015, Google’s share of paid search ad spending rose somewhat, while Bing/Yahoo held steady.
    Publication Date: 1/15/2016
    Topics: Paid Search
    Geographies: Worldwide
    Context: Display ad spending may be about to outpace search this year in the US, but in many markets, search is still in the lead—and expected to stay there. And according to 2015 research, marketers around the world are planning to increase search spending this year.
    Publication Date: 1/11/2016
    Topics: Digital Ad Spending; Classified Ad Spending; Lead Generation; Search Ad Spending; Email Ad Spending
    Geographies: United States
    Context: In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.
    Publication Date: 12/28/2015
    Topics: Search Marketing; Content Marketing
    Geographies: Australia
    Context: Four in five marketers in Australia use content for marketing purposes this year, according to research. And many are using paid ads to get their content out there.
    Publication Date: 12/1/2015
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: United States
    Context: Consumers are often looking for deals before making their holiday season purchases. Females, as well as millennials, search for promotions more frequently compared to other demographics, according to an October 2015 survey.
    Publication Date: 11/17/2015
    Geographies: United Kingdom
    Industries: Small Business (SMB)
    Context: Outside of word-of-mouth, digital marketing should be the most important marketing consideration for small and medium-sized businesses in the UK. After all, that's how most of their customers discover them, with search the most common digital discovery tool.
    Publication Date: 7/11/2017
    Topics: Search Marketing; Search Engine Optimization (SEO)
    Geographies: Worldwide; United States
    Context: Kevin Lee, co-founder and chairman of Didit, discusses the potential challenges for content management providers and international brands following the EU's $2.7 billion antitrust fine against Google.
    Publication Date: 10/17/2016
    Topics: Search Ad Spending
    Geographies: United States
    Context: Yahoo, which is set to report earnings this week, is looking at sizeable decreases in ad revenues according to eMarketer’s latest forecast of worldwide ad spending. This year, ad revenues at the company will fall by more than 10%, after dropping 3.5% in 2015.
    Publication Date: 8/31/2016
    Topics: Search Marketing; Social Media Marketing
    Geographies: United States
    Context: On social networks, consumers are browsing rather than searching with specific goals in mind, so need-based purchases are less frequent. That’s why Teleflora, an online florist marketplace with a business model driven by an urgent need to send a gift, relies more heavily on search advertising. Beth Monda, vice president of ecommerce at Teleflora, spoke with eMarketer about how attribution needs to improve before the company makes a greater commitment to social advertising.
    Publication Date: 4/20/2016
    Topics: Search Ad Spending
    Geographies: Worldwide
    Context: After a sharp drop in 2014, net ad revenues worldwide at Microsoft rebounded in 2015 with a rise of 20.8% and this year, eMarketer expects, will climb a further 15.0% to reach nearly $3 billion—still below 2013 revenue levels, and about in line with what the company took in from ads as long ago as 2012.
    Publication Date: 4/20/2016
    Topics: Search Ad Spending
    Geographies: Worldwide
    Context: Google’s worldwide ad revenues growth will drop to single-digit rates this year, eMarketer estimates, after years of faster increases. After a 15.0% climb in worldwide ad dollars last year, the internet giant—whose parent company, Alphabet, will report Q1 earnings this week—will see 9.0% growth this year to $57.80 billion in ad revenues.
    Publication Date: 3/23/2016
    Topics: Search Ad Spending
    Geographies: Worldwide
    Context: While digital ad revenues continue to grow for Facebook and Google, they will fall considerably for Yahoo this year, according to eMarketer’s latest ad spending forecast.
    Publication Date: 7/14/2016
    Topics: Mobile Search; Internet of Things (IoT)
    Geographies: United States
    Context: Artificial intelligence (AI) assistants, like Apple’s Siri and Microsoft’s Cortana, can help internet users with a variety of activities, especially when they’re on the go. But what’s the most popular use case for these nonhuman helpers? According to June 2016 research, nearly two-thirds of AI users in the US use these personal assistants to answer general questions.
    Publication Date: 8/30/2017
    Topics: Search; Digital Content; Social Media Usage
    Geographies: United Kingdom
    Context: UK desktop and laptop users read more online news content from the BBC than any other major publisher. But other UK news providers rely more on social and search to draw eyeballs.
    Publication Date: 10/6/2016
    Topics: Holiday & Seasonal Shopping; Search; Digital Shoppers & Buyers
    Geographies: Germany
    Context: A May 2016 survey found more than 80% of internet users in Germany researched potential Christmas gifts on the internet in 2015; and one in four planned to start their holiday shopping earlier this year.
    Publication Date: 12/15/2015
    Topics: Holiday & Seasonal Shopping; Search; Digital Shoppers & Buyers
    Geographies: Germany
    Context: Online and mobile channels played a big part in consumers' gift shopping in 2014. This year should be another bumper season for digital.
    Publication Date: 9/18/2017
    Topics: Digital Display Ad Spending; Search Ad Spending
    Geographies: United Kingdom
    Context: Google and Facebook will continue to dominate the digital advertising landscape in the UK for at least the next several years, according to eMarketer’s latest forecast of UK digital ad spending. The two tech companies combined will reap more than half (54%) of all UK digital ad revenues this year, totaling £6.30 billion ($8.50 billion).
    Publication Date: 1/16/2017
    Topics: Search Marketing; Social Media Marketing; Digital Video Advertising
    Geographies: China
    Context: When it comes to allocating digital ad budgets, marketers in China prefer social networks, video sites and search engines.
    Publication Date: 5/31/2016
    Topics: Search Marketing; Content Marketing
    Geographies: United States
    Industries: Media & Entertainment
    Context: More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns.
    Publication Date: 2/19/2016
    Topics: Mcommerce; Mobile Search
    Geographies: United States
    Industries: Automotive
    Context: Mobile devices have become a key part of the auto shopping process for US internet users, according to research. And search data suggests consumers are warming up to car shopping—and turning to digital for research at all stages of the purchase funnel.
    Publication Date: 2/12/2016
    Topics: Mobile Search; TV Advertising
    Geographies: United States
    Industries: Sports
    Context: During the Super Bowl 50, viewers were glued to their TV sets—with their mobile devices nearby. A February 2016 survey found that mobile accounted for the largest share of searches related to Super Bowl ads.
    Publication Date: 2/7/2018
    Topics: Smartphones
    Geographies: China
    Context: A saturated market and shifting consumer attitudes have finally put an end to years of consecutive growth. Smartphone manufacturers are now searching for opportunities in lower-tier cities and overseas markets.
    Publication Date: 1/10/2018
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.
    Publication Date: 11/1/2017
    Topics: Digital Advertising
    Geographies: United States
    Context: In an analysis of activity on its platform during Q3, marketing solutions provider Merkle found that the vast majority of ads served on Amazon were of the sponsored products variety. But product display ads are making gains.
    Publication Date: 7/18/2017
    Topics: Mobile Payments
    Geographies: Japan
    Context: As in most developed markets, proximity mobile payments remain a solution in search of a problem in Japan.
    Publication Date: 7/12/2017
    Topics: B2B Sales; Marketing Technology
    Geographies: United States
    Context: There’s a lot that B2B sales professionals want in a sales enablement solution, ranging from offline access to automatically recommended content.