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    Publication Date: 8/22/2017
    Topics: Mobile Games
    Geographies: Russia
    Context: In an effort to boost its mobile gaming fortunes in Russia and elsewhere in Eastern Europe, Russian social network VK has taken a page from Facebook and rolled out an in-app gaming option, Direct Games.
    Publication Date: 7/25/2017
    Topics: Mobile Messaging
    Geographies: Russia
    Context: eMarketer forecasts 42.3 million people in Russia will use VK Messenger at least monthly this year, a 13.8% increase from 2016. Moreover, the pace of growth for VK's platform will top that of mobile messaging overall in Russia between 2017 and 2021.
    Publication Date: 7/5/2017
    Topics: Social Media Users
    Geographies: Russia
    Context: A study of adult social network users in Russia has found that humor and health are the topics most likely to draw their attention in the social realm. It also found that the longtime hegemony of homegrown networks among those users is starting to crack ever so slightly.
    Publication Date: 5/1/2017
    Topics: Digital Shoppers & Buyers
    Geographies: Russia
    Context: A recent survey found 70% of digital buyers in Russia ages 18 to 64 who own a smartphone said their most recent digital purchase was conducted with a desktop or laptop, while only 22% bought via smartphone.
    Publication Date: 12/16/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Russia; Central & Eastern Europe
    Context: The number of paid subscription video-on-demand subscribers in Central and Eastern Europe grew by 2.25 million in 2016. Russia is the largest market, with about 2.5 million subscribers.
    Publication Date: 3/7/2016
    Geographies: Russia
    Context: Mobile video accounted for a majority of all mobile data traffic in Russia last year—and one researcher estimates that by 2020, three-quarters of all mobile traffic will come from video viewing.
    Publication Date: 11/21/2017
    Topics: Digital Advertising
    Geographies: United States
    Context: As new data emerges on the political activity of Russian entities in the 2016 election year, research from HubSpot finds that US adults aren’t sure about how much to trust ads on social networks.
    Publication Date: 4/1/2016
    Topics: Digital Ad Spending
    Geographies: Central & Eastern Europe
    Context: Digital ad spending in Russia reached $1.40 billion by the end of 2015, eMarketer estimates. That is well under half of total media spending in the country, and the figure is due for just one more year of double-digit growth.
    Publication Date: 12/21/2016
    Topics: Digital Privacy & Security
    Geographies: Worldwide
    Context: Cyber security firm White Ops uncovered what it claimed is the largest digital ad fraud ever, a complex scheme coordinated by Russian hackers that faked video ad views on publishers including,, and thousands of other domains.
    Publication Date: 4/8/2016
    Topics: Social Media Users; Social Media Usage
    Geographies: Worldwide
    Context: With the exception of China, Russia and a few other countries, Facebook continues to dominate the social network scene in major markets worldwide. The popularity of newer social networks like Instagram is increasing rapidly, but users tend to adopt those platforms in addition to Facebook, rather than as replacements.
    Publication Date: 3/29/2016
    Topics: Tablet Users
    Geographies: Central & Eastern Europe
    Context: The tablet population in Central and Eastern Europe will reach nearly 80 million this year, eMarketer estimates, as the markets in Turkey, the Czech Republic and Russia continue growing at double-digit rates.
    Publication Date: 12/8/2015
    Topics: Mobile Messaging
    Geographies: Central & Eastern Europe
    Context: This year, according to eMarketer’s first-ever estimates of mobile phone messaging app usage around the world, nearly 93 million people in Central and Eastern Europe will use such apps at least monthly. That's up 49.3% over 2014 usage levels—the highest growth rate of any region in the world.
    Publication Date: 3/5/2018
    Topics: Marketing Technology; Social Media Users
    Geographies: Worldwide
    Context: According to a recent survey of US internet users by SurveyMonkey for Axios, 55% of respondents said they’re concerned the government won’t do enough to regulate tech companies.
    Publication Date: 8/29/2017
    Topics: Programmatic Ad Spending
    Geographies: Europe
    Context: Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind.
    Publication Date: 6/2/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: While ride-hailing apps fight local regulators to stay in business in Europe, other mobility services are taking a more collaborative approach to improve transportation options.
    Publication Date: 5/26/2017
    Geographies: Europe
    Industries: Sports
    Context: When esports fans in Europe log in to watch this weekend’s World of Tanks Grand Finals in Moscow, they’ll be part of a fast-growing niche market expected to be worth nearly $350 million by next year.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: Europe
    Context: Digital ad spending in Europe swelled by 12.2% in 2016 to nearly €41.8 billion, according to IAB Europe and IHS Markit, with spending gains seen in all 27 countries tracked.
    Publication Date: 4/5/2017
    Topics: Retail Ecommerce Sales
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: Fashion-focused ecommerce retailer Asos recorded a nearly 40% increase in worldwide retail sales in its fiscal first half, in parallel with double-digit gains in several user metrics.
    Publication Date: 12/16/2016
    Topics: Digital Privacy & Security
    Geographies: United States
    Context: Yahoo’s disclosure of a massive data breach is another in a long line of security failures—in a year that might well go down as the year of the hack. But consumer behaviors are unlikely to change much.
    Publication Date: 4/27/2016
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Industries: Luxury Goods
    Demographics: Affluent
    Context: High-end brands may have been slow to contemplate online sales, but many are now taking the plunge. Maria del Carmen Fernández González, CEO at Infinitum Ecommerce in Spain, spoke to eMarketer about the obstacles luxury brands face in a world transformed by digital channels, and how they can boost their appeal to target audiences.
    Publication Date: 3/28/2016
    Topics: Mcommerce
    Geographies: United Kingdom
    Context: Mcommerce traffic in the UK made up 65% of all total ecommerce traffic, the highest figure for any country studied in January 2016. But the desktop still accounts for more page views.
    Publication Date: 12/29/2015
    Topics: Digital Travel Sales
    Geographies: Worldwide
    Industries: Digital Travel
    Context: Worldwide digital travel sales will surpass $533 billion in 2015, a 13.3% increase from 2014, eMarketer projects. Sales will rise steadily through 2019, driven by the expansion of digital travel purchasing in Asia-Pacific, Latin America and the Middle East and Africa. By 2019, worldwide digital travel sales will top $762 billion.
    Publication Date: 10/29/2015
    Topics: Mobile Social Media; Social Media Usage
    Geographies: United Kingdom
    Demographics: Teens; Millennials
    Context: Social networking has been a majority behavior among UK internet users for several years. Add mobile’s influence to the mix and users are provided with more access anytime and anywhere.