Interview

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    Interview
     | 
    JUN 28, 2018

    Making the most of the shopping frenzy

    Jeff Cohen
    Partner and CMO
    Seller Labs
    Interview
     | 
    SEP 18, 2018

    Targeting in-market shoppers with highly relevant ads

    Mark Donohue
    Head of Industry—Agency Development
    eBay
    Interview
     | 
    JUL 3, 2018

    Buyers come in all ages and income levels

    Ben Whattam
    Managing Partner and Founder
    Keko London
    Interview
     | 
    JUL 3, 2018

    Shoppers seek much more than status from high-end items

    Diana Verde Nieto
    Co-Founder and CEO
    Positive Luxury
    Interview
     | 
    SEP 20, 2018

    Consumers tend to expect a seamless shopping experience—between the physical and virtual world—and we're putting in a concerted effort toward that. We're always looking for ways to make it as easy as possible for customers to shop for, buy and receive the products or gifts that they need.

    Dawn Erksa
    senior director of marketing
    Home Depot
    Interview
     | 
    OCT 4, 2018

    The fragrance needs to make sense, so it becomes one little extra thing that creates a great experience that shoppers remember.

    Jaime Bettencourt
    Senior Vice President, Premier Sales and Account Management
    Mood Media
    Interview
     | 
    OCT 31, 2018

    Obviously, it can be more difficult for smaller, local retailers to offer the same level of service as Amazon, but shoppers don't care about that. They just want the best service they can get. What advice do you have for companies looking to launch their products on Amazon's international platforms?

    Daniel Knijnik, Andrea Omodei
    Co-Founder and CEO, Head of Digital and Ecommerce
    Quartile, Alfaparf Group
    Interview
     | 
    JUN 11, 2018

    Local wine shops have been doing it for years. If you go in and tell them you liked the last bottle of wine you got, the next bottle is more than likely to be something you like. When they can learn and give you that personalized experience, that creates a reason to go back to the same merchant.

    Greg Portell
    Lead Partner, Consumer Industries and Retail Practice
    A.T. Kearney
    Interview
     | 
    SEP 13, 2018

    One of our core focuses is moving people's shopping forward on the calendar. We've been doing a lot with that in terms of really treating the Thanksgiving season almost as an independent season from the Christmas season to get people to start thinking of the brand earlier. This year, we're running a big new product campaign in October. We're going to have over 100 new products in the line for Q4.

    Judy Ransford
    CMO
    Hickory Farms
    Interview
     | 
    JUN 11, 2018

    In the early days, a lot of retailers didn't think people would actually shop on mobile. They thought there'd be some kind of spend limit or some kind of fear and trust problem. They didn’t believe the smartphone would become the main conduit for people to the internet and the world of connected things. What strategies did you use that were different from other retailers?

    Steve Yankovich
    Chief Product Architect
    eBay
    Interview
     | 
    JUL 24, 2018

    The key to the modern loyalty program

    Guy Cierzan
    Executive Vice President and Managing Director
    ICF Olson
    Interview
     | 
    AUG 10, 2018

    Plus, what's delaying mass adoption

    Paul Murray
    Director, Digital Experience
    Dunkin' Brands
    Interview
     | 
    OCT 4, 2018
    George Gallate
    Principal
    MKTG2.U
    Interview
     | 
    MAR 22, 2018

    It's more complicated than B2C

    Chris Hiller
    General Manager
    Freund Container & Supply (a division of Berlin Packaging)
    Interview
     | 
    MAR 26, 2018

    How ALB Energy Solutions gets repeat business

    Doug Root
    CEO
    ALB Energy Solutions
    Interview
     | 
    OCT 26, 2018

    One size does not fit all

    Jennifer Stanley
    Partner
    McKinsey & Company
    Interview
     | 
    JUN 11, 2018

    For instant-app users, we’re dipping into the mobile web traffic pool, which results in a higher bounce rate, less conversion and more window shoppers when compared with the native app. It sounds like the instant app is meant to provide a superior user experience for mobile web shoppers, as opposed to native app users. Is that how you see it? Absolutely. It's about capturing an additional segment.

    James Ho
    Vice President, Product Development
    Hollar
    Interview
     | 
    JUN 21, 2018

    Third, it's prime back-to-school shopping season. Roughly 73% of US consumers—from college students to parents purchasing products for their children—have finished spending by August. Is there anything specific happening on Prime Day that suggests a tie-in to back-to-school season?

    Cooper Smith
    Director, Amazon Research
    Gartner L2
    Interview
     | 
    OCT 11, 2018

    The benefits for direct-to-consumer teams

    Eli Chapman
    Senior Vice President, Managing Director of Digital Media
    R/GA
    Interview
     | 
    AUG 14, 2018

    This, coupled with better online shopping experiences, will put consumers on a path of no return once they start shopping online. Is mobile as important when developing an ecommerce strategy for Argentina as it is for other Latin American markets?

    Diego Urfeig, Ignacio Álvarez Sáez, Marcos Christensen, Marcos Pueyrredón
    Executive Director, General Manager and Chief Growth Officer, Vice President, Southern Cone, President
    Cámara Argentina de Comercio Electrónico (CACE), Logan, comScore, El Instituto Latinoamericano de Comercio Electrónico (eCommerce Institute)
    Interview
     | 
    AUG 14, 2018

    How is online shopping progressing in Latin America? In the latest episode of "Behind the Numbers," Latin America specialist Matteo Ceurvels and forecaster Eric Haggstrom discuss the unique challenges in the market, the top ecommerce properties, the role of mobile and more.

    Andrea Stairs, Andries Oudshoorn, Lucas Medola
    General Manager, Canada and Latin America, CEO, CFO, LATAM
    eBay, OLX Brasil, PayPal
    Interview
     | 
    AUG 14, 2018

    One of the main reasons that’s motivated people to shop online rather than in physical stores is price, and the price difference for products sold online vs. in physical stores is largely related to economic factors. For example, the security situation in the state of Rio de Janeiro has hampered the process of being able to deliver items that were ordered online.

    Felipe Schepers, Maurício Salvador, Thoran Rodrigues
    COO and Co-Founder , President, CEO
    OpinionBox, Associação Brasileira de Comércio Eletrônico (ABComm), BigData Corp.
    Interview
     | 
    AUG 14, 2018

    The ease of being able to make a purchase from any location, with products available 365 days a year, is a driving factor behind why consumers shop online—alongside being able to avoid long lines in-store. Nonetheless, there are sectors where ecommerce penetration is quite low.

    Alfredo Pérez, Iván Marchant, Omar Galicia, Pedro Abad, Sebastián Moglia Claps
    Director, International Business, Vice President, Mexico, Colombia, Peru and Central America, Commercial Director, Mexico, CEO, Mexico, Executive Director
    Tiendeo, comScore, MercadoLibre, Elogia, Fundación Círculo E-commerce
    Interview
     | 
    NOV 20, 2018

    But to do that well, retailers need a large share of the customer's wallet so they see a lot of their shopping behavior. One of the few disadvantages Amazon has is that Walmart sees a much bigger chunk of the wallet share of the majority of Americans.

    Jason Goldberg
    Chief Commerce Strategy Officer
    Publicis.Sapient
    Interview
     | 
    JUN 22, 2018

    Most of our customers shopping for back-to-school sales are parents, but we’ve heard anecdotal feedback that some kids prefer to shop with them, similar to a traditional brick-and mortar-experience. Our goal is to make trending themes and sales that resonate with both parents and kids.

    Kevin Saliba
    Senior Vice President, Marketing
    Zulily