Interview

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    Interview
     | 
    AUG 21, 2017

    Sean Flaherty, senior director for global retail strategy at UPS, explains how retailers can perfect their fulfillment strategy so they're never at risk of losing a sale during the holiday season.

    Sean Flaherty
    Senior Director, Global Retail Strategy
    UPS
    Interview
     | 
    JUN 28, 2018

    Making the most of the shopping frenzy

    Jeff Cohen
    Partner and CMO
    Seller Labs
    Interview
     | 
    NOV 17, 2017

    Danielle Li: One major change in ecommerce is the move from catalog-type shopping to conversational shopping. One example of this is the way Amazon and Google are shifting from a search engine that returns 200 pages of results to becoming more conversational. eMarketer: What changes will conversational commerce bring to the retail industry?

    Danielle Li
    Founder and CEO
    Popshop Live
    Interview
     | 
    NOV 20, 2018

    But to do that well, retailers need a large share of the customer's wallet so they see a lot of their shopping behavior. One of the few disadvantages Amazon has is that Walmart sees a much bigger chunk of the wallet share of the majority of Americans.

    Jason Goldberg
    Chief Commerce Strategy Officer
    Publicis.Sapient
    Interview
     | 
    NOV 7, 2017

    Matthew Tharp, chief evangelist at CRM and business process management platform Bpm’online, discusses the industry’s technology proliferation problem.

    Matthew Tharp
    Chief Evangelist
    Bpm'online
    Interview
     | 
    NOV 6, 2017

    Mike Siemienas, spokesman for General Mills’ Nature Valley, explains why the brand isn’t giving up on organic social media marketing.

    Mike Siemienas
    Spokesman
    General Mills
    Interview
     | 
    NOV 7, 2017

    Tad Ehrbar, senior vice president of global consumer social media and content at Citi, explains why the company is very selective about its organic social campaigns.

    Tad Ehrbar
    Senior Vice President, Global Consumer Social Media and Content
    Citi
    Interview
     | 
    JAN 2, 2018

    Kate Hiscox, founder and CEO of Venzee, discusses how blockchain could transform the retail supply chain.

    Kate Hiscox
    Founder and CEO
    Venzee
    Interview
     | 
    AUG 8, 2018

    How Jaguar Land Rover approaches the format

    Joseph Barbagallo
    Manager, Digital, Social and CRM
    Jaguar Land Rover North America
    Interview
     | 
    NOV 6, 2017

    Benefit Cosmetics’ assistant manager of digital marketing, Janine Nguyen, and social media manager Angela Purcaro, talk about balancing organic and paid social campaigns.

    Janine Nguyen
    Assistant Manager, Digital Marketing
    Benefit Cosmetics
    Interview
     | 
    APR 24, 2018

    And what's stalling adoption

    Mark Hardy, John Hennessy, Heather Salkin
    CEO, Chief Revenue Officer, Virtual Reality Practice, Senior Vice President, Innovation, North America
    InContext Solutions, Kantar Consulting, Momentum
    Interview
     | 
    OCT 31, 2018

    Experts agree that it's a remarkable tool for brands that want to expand internationally. eMarketer's Jasmine Enberg spoke with Daniel Knijnik, co-founder and CEO of Amazon advertising agency Quartile and Andrea Omodei, head of digital and ecommerce at Italy-based cosmetics company Alfaparf Group, about the benefits of working with Amazon abroad and how Prime set customer expectations of the online shopping

    Daniel Knijnik, Andrea Omodei
    Co-Founder and CEO, Head of Digital and Ecommerce
    Quartile, Alfaparf Group
    Interview
     | 
    OCT 4, 2018

    We surveyed about 11,000 customers worldwide and especially in the younger demographics—ages 18 to 24—consumers say that atmosphere and experience of the store is the top reason for shopping in store vs. online. Focusing on the strategy that creates that right in-store shopping experience is so important, especially with the number of people that are compelled by music and atmosphere.

    Jaime Bettencourt
    Senior Vice President, Premier Sales and Account Management
    Mood Media
    Interview
     | 
    OCT 13, 2017

    It’s an ongoing shift as we invest in digital and optimize our store footprint based on where our customers are shopping. eMarketer: What will be the new role of the store? Tenzer: The role of the store will become clearer as customers show us how they want to use it. In the future, a store probably won’t be viewed as just a volume driver and it won’t be measured by dollars per square foot.

    Neil Tenzer
    Vice President, Corporate Strategy and Customer Insights
    Abercrombie & Fitch
    Interview
     | 
    JAN 29, 2018

    They have a built-in user base that's already comfortable shopping there. They have the scale and all of the important things that make an ecommerce platform work efficiently. But it’s hard to see the customer data.

    Marc Seguin
    CMO
    popchips
    Interview
     | 
    AUG 10, 2018

    Plus, what's delaying mass adoption

    Paul Murray
    Director, Digital Experience
    Dunkin' Brands
    Interview
     | 
    SEP 13, 2018

    One of our core focuses is moving people's shopping forward on the calendar. We've been doing a lot with that in terms of really treating the Thanksgiving season almost as an independent season from the Christmas season to get people to start thinking of the brand earlier. This year, we're running a big new product campaign in October. We're going to have over 100 new products in the line for Q4.

    Judy Ransford
    CMO
    Hickory Farms
    Interview
     | 
    SEP 20, 2018

    We want to reduce stress by making the shopping experience as easy as we can for customers. To do that, we try to ensure that our store website and mobile experiences are synergistic to deliver that true interconnected shopping experience. It’s not just about click-and-collect anymore. Customers are expecting more today. We want to give customers maximum flexibility.

    Dawn Erksa
    senior director of marketing
    Home Depot
    Interview
     | 
    OCT 4, 2018
    George Gallate
    Principal
    MKTG2.U
    Interview
     | 
    JUL 24, 2018

    The key to the modern loyalty program

    Guy Cierzan
    Executive Vice President and Managing Director
    ICF Olson
    Interview
     | 
    MAR 20, 2018

    Louis DeJianne, director of retail at UPS, spoke with eMarketer's Tricia Carr about the biggest takeaways from last year's holiday season shopping rush, and what retailers can do to improve this year. Did retailers fulfill all their shipping promises to their customers for the holiday season in 2017? From our perspective, it went as expected.

    Louis DeJianne
    Director, Retail
    UPS
    Interview
     | 
    JUN 11, 2018

    What are people's expectations beyond the screen?

    Greg Portell
    Lead Partner, Consumer Industries and Retail Practice
    A.T. Kearney
    Interview
     | 
    OCT 13, 2017

    Justin Unger, director of digital marketing and innovation at Dunkin' Brands, and Wayne Townsend, president of technology at Epsilon, discuss the building blocks of a successful, modern loyalty program.

    Wayne Townsend, President, Technology, Epsilon
    Justin Unger, Director, Digital Marketing and Innovation, Dunkin’ Brands
    Interview
     | 
    JUN 11, 2018

    And what the future holds

    Steve Yankovich
    Chief Product Architect
    eBay
    Interview
     | 
    AUG 9, 2018

    What advertisers need to know about social shows

    Billy Boulia
    Vice President and Group Director, Social Strategy
    Digitas