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AUG 5, 2019
US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.
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APR 25, 2019
Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.
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FEB 6, 2019
Three in four leading publishers have implemented ads.txt, one of the most important recent developments in programmatic ad fraud mitigation.
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JAN 9, 2019
In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.
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JAN 9, 2019
Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.
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JAN 9, 2019
Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.
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DEC 13, 2018
Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.
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NOV 1, 2018
Programmatic advertising has allowed digital marketers to use data for identification, segmenting, targeting and analytics. Creative has lagged, but dynamic creative optimization can bring data-driven personalization to messaging across formats.
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JUL 30, 2019
Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.
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OCT 18, 2018
Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.
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OCT 11, 2018
Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.
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MAY 7, 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
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APR 22, 2019
Putting together the automation requirements for programmatic TV.
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APR 18, 2019
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
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FEB 7, 2019
UK digital out-of-home advertising is fueling growth in the overall out-of-home space. It offers impact, reach and measurement, but DOOH must continue to work hard to win ad budgets destined for other media pots.
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DEC 20, 2018
The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.
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JAN 15, 2019
This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.
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NOV 28, 2018
Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.
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AUG 7, 2018
Programmatic supply chains are opaque, and advertisers don’t know much about where their spending ends up. That means they, and publishers, are losing out to fraud and the tech tax.
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JUL 23, 2018
When it comes to ad targeting, many marketers look to cross-device strategies to better identify households or individuals—and an increasing number look to do both.
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APR 5, 2018
Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.
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MAR 22, 2018
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
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MAY 3, 2018
More than half of all programmatic ad spending around the world goes to the “ad tech tax,” leaving less than 40% to go to working media. Advertisers looking for transparency are considering blockchain as a technological solution for this and other problems.
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JAN 31, 2018
eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.
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JAN 24, 2018
Germany’s programmatic market continues to gain momentum. Automated buying and selling of display ads in the country will account for an estimated €1.44 billion ($1.59 billion) in spending in 2018—nearly 30% more than in 2017.