Interview
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SEP 25, 2017
JD Boffa, director of product management: advertising at eBay, talks about the role header bidding plays in the future of programmatic advertising.
JD Boffa
Director of Product Management: Advertising
eBay
Interview
|
OCT 10, 2017
Paul Josephsen, CMO of programmatic trading provider Adslot, discusses the challenges of programmatic advertising.
Interview
|
NOV 17, 2017
Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
Chris Victory
Vice President, Partnerships
MediaMath
Interview
|
AUG 1, 2017
Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations.
Interview
|
SEP 26, 2017
Eunice Kim, media planner at Toyota North America, talks about the evolution of programmatic advertising.
Eunice Kim
Media Planner
Toyota North America
Interview
|
NOV 20, 2017
Eric Hoffert, senior vice president of video technology at AppNexus, discusses the biggest opportunities in programmatic connected TV and over-the-top advertising.
Eric Hoffert
Senior Vice President, Video Technology
AppNexus
Interview
|
NOV 20, 2017
Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
Interview
|
SEP 27, 2017
Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.
Erik Requidan
Vice President, Sales and Programmatic Strategy
Intermarkets
Interview
|
SEP 28, 2017
Jay Friedman, partner and COO at Goodway Group, discusses how header bidding will trigger platform consolidation in the industry and affect buyers.
Jay Friedman
Partner and COO
Goodway Group
Interview
|
APR 3, 2018
The programmatic trend to watch
Tammy Le
Head of Product Marketing, Adobe Advertising Cloud
Adobe
Interview
|
DEC 14, 2018
Amanda Martin
Director of Enterprise Partnerships
Goodway Group
Interview
|
DEC 13, 2018
Michael Provenzano
CEO and Co-Founder
Vistar Media
Interview
|
DEC 13, 2018
Alexis van de Wyer
CEO
AdsWizz
Interview
|
JUN 27, 2018
Ad buyers want less friction in determining ad rates
Tim Sims
Senior Vice President, Inventory Partnerships
The Trade Desk
Interview
|
OCT 12, 2018
Mobile bidding is undergoing change
Casie Jordan
Director, Professional Services
MoPub
Interview
|
OCT 11, 2018
They have high expectations
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Interview
|
OCT 11, 2018
The benefits for direct-to-consumer teams
Eli Chapman
Senior Vice President, Managing Director of Digital Media
R/GA
Interview
|
OCT 11, 2018
A smart approach to the growing trend
Gawain Owen
UK Digital Strategy Director
Jellyfish
Interview
|
OCT 11, 2018
Transparency isn't keeping them in open markets
Matt Prohaska
CEO and Principal
Prohaska Consulting
Interview
|
SEP 7, 2018
Advertisers are weary of higher bills with first-price bidding
Adam Soroca
Head of Global Buyer Team
Rubicon Project
Interview
|
FEB 13, 2018
Vendors must adjust to the changing digital landscape
George Levin
Co-Founder and CEO
Getintent
Interview
|
MAY 23, 2018
Music platforms are getting serious about their ad tech stacks
Eric Picard
Vice President, Product Management
Pandora
Interview
|
APR 25, 2018
Technology is bringing media buying and planning strategies closer together
Chris Wexler
Executive Director, Media and Analytics
Cramer-Krasselt
Interview
|
MAR 14, 2018
These transactions are merging with direct sales
Sara Badler
Head of Programmatic Revenue and Strategy
Dotdash