Interview
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OCT 11, 2018
They have high expectations
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Interview
|
OCT 11, 2018
Transparency isn't keeping them in open markets
Matt Prohaska
CEO and Principal
Prohaska Consulting
Interview
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JUN 27, 2018
Ad buyers want less friction in determining ad rates
Tim Sims
Senior Vice President, Inventory Partnerships
The Trade Desk
Interview
|
MAY 23, 2018
Music platforms are getting serious about their ad tech stacks
Eric Picard
Vice President, Product Management
Pandora
Interview
|
NOV 20, 2017
Eric Hoffert, senior vice president of video technology at AppNexus, discusses the biggest opportunities in programmatic connected TV and over-the-top advertising.
Eric Hoffert
Senior Vice President, Video Technology
AppNexus
Interview
|
NOV 17, 2017
Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
Chris Victory
Vice President, Partnerships
MediaMath
Interview
|
OCT 26, 2017
Cadi Jones, commercial innovation director at Clear Channel Outdoor, discusses the likelihood that programmatic trading will become the norm for out-of-home advertising in the UK.
Cadi Jones
Commercial Innovation Director
Clear Channel Outdoor
Interview
|
SEP 26, 2017
Eunice Kim, media planner at Toyota North America, talks about the evolution of programmatic advertising.
Eunice Kim
Media Planner
Toyota North America
Interview
|
SEP 25, 2017
JD Boffa, director of product management: advertising at eBay, talks about the role header bidding plays in the future of programmatic advertising.
JD Boffa
Director of Product Management: Advertising
eBay
Interview
|
OCT 10, 2017
Paul Josephsen, CMO of programmatic trading provider Adslot, discusses the challenges of programmatic advertising.
Interview
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AUG 10, 2017
Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, talks about programmatic advertising in the region.
Rahul Vasudev
Managing Director, Asia-Pacific
MediaMath
Interview
|
APR 7, 2017
DWA media's global CEO Bob Ray and media director Whitney Powell talk about how business-to-business (B2B) advertisers are making the most of programmatic advertising for digital and TV.
Bob Ray
Global CEO
DWA media
Interview
|
APR 5, 2017
Marc Grabowski, executive vice president of global supply and business development at ad retargeting firm Criteo, talks about header bidding and the importance of a user-level targeting approach to programmatic advertising.
Marc Grabowski
Executive Vice President, Global Supply and Business Development
Criteo
Interview
|
FEB 1, 2017
Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M, spoke with eMarketer about how the mobile programmatic industry needs to advance the metrics it tracks, to drive value in the market and counter ad fraud.
Gavin Buxton
Vice President, Sales, Asia-Pacific
S4M (Success for Mobile)
Interview
|
FEB 16, 2017
Ami Mathur, general manager and head of marketing at Honest Tea, reveals how the growing company makes decisions about publishers, programmatic advertising and budget allocation.
Ami Mathur
General Manager and Head of Marketing
Honest Tea
Interview
|
OCT 5, 2016
Sheng Zhou, corporate vice president of digital video streaming site Youku Tudou, talks about the challenges associated with programmatic video ad spending in China.
Sheng Zhou
Corporate Vice President
Youku Tudou
Interview
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OCT 5, 2016
Andy Fan, co-founder and CEO of RTBAsia, a service that fights digital ad fraud, talks about using programmatic advertising technology to detect fraud before a bid is submitted.
Andy Fan
Co-Founder and CEO
RTBAsia
Interview
|
OCT 5, 2016
Charlie Wang, COO of programmatic video ad tech firm ReachMax, talks about key trends and potential impediments to programmatic ad growth in China.
Interview
|
SEP 9, 2016
Ulrich Kramer, managing director of marketing and advertising firm Pilot Hamburg and vice chair of digital media agency group Fachkreis Online-Medienagenturen (FOMA) at German digital industry trade group BVDW, talked about programmatic advertising and ad blocking in that country.
Ulrich Kramer
Managing Director
Pilot Hamburg
Interview
|
AUG 31, 2016
Russell Glass, head of products at LinkedIn's Marketing Solutions unit, tells eMarketer how the business networking platform plans to combine its extensive B2B reach with programmatic technology to deliver better ad scalability.
Russell Glass
Head of Products, Marketing Solutions
LinkedIn
Interview
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SEP 15, 2016
eMarketer asked a panel of programmatic ad experts from agencies, publishers and platforms about what is driving continued growth and interest in programmatic advertising in the US.
16 industry professionals from agencies, publishers and platforms
Interview
|
AUG 17, 2016
Claudia Perlich, chief scientist at programmatic advertising and audience targeting firm Dstillery, talks about the evolving and evasive nature of ad fraud and what advertisers can do to remain vigilant.
Claudia Perlich
Chief Scientist
Dstillery
Interview
|
JUN 14, 2016
Christian Baesler, president of Bauer Media Group, discusses why Bauer Media sites like J-14.com and InTouchWeekly.com thrive with programmatic advertising, and what digital publishers should consider.
Christian Baesler
President
Bauer Xcel Media
Interview
|
OCT 11, 2018
The benefits for direct-to-consumer teams
Eli Chapman
Senior Vice President, Managing Director of Digital Media
R/GA
Interview
|
OCT 11, 2018
A smart approach to the growing trend
Gawain Owen
UK Digital Strategy Director
Jellyfish