SEP 3, 2020
eMarketer principal analysts at Insider Intelligence Nicole Perrin and Yory Wurmser discuss why Facebook is sounding the alarm on Apple's iOS 14 update to its privacy and tracking settings. They then talk about CVS's new ad platform, programmatic returning to pre-pandemic norms, and how mobile ad spending is fairing.
AUG 18, 2020
Boomers aren't entirely nondigital—they were, after all, the pioneers of adopting home computers—but at this point in their lives, they're a bit more reluctant about adopting newer technologies. That's true even for tech with real-life utility, such as voice assistants and smart-home devices, which could help boomers age in place and deal with the physical challenges that accompany increasing age. Along with concerns about things like privacy, it’s partly a matter of the inertia about adopting new things that tends to set in as one gets older.
JAN 28, 2020
eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.
AUG 2, 2019
The most pertinent may be data privacy issues. The EU has already enacted data regulations, such as the General Data Protection Regulation (GDPR), which has affected marketers. And several states in the US, notably California, have their own data privacy laws coming soon.
DEC 3, 2018
Until HIPAA compliance evolves, firms should do everything they can to ensure their users’ privacy. “If firms want to stabilize the valuation of their voice platforms, they better think hard about security, privacy and how they're talking about it,” Ionia’s Cybulsky said.