Publication Date: 9/16/2016
Topics: Ad Blocking
Context: Most ad blocking users in Poland say they started blocking ads because they were annoying—and because digital placements often cover up the content they’re supposed to support. To get most of them to stop blocking ads, publishers may have to serve fewer of them—or block content entirely.
Publication Date: 8/29/2017
Topics: Programmatic Ad Spending
Context: Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind.
Publication Date: 6/9/2017
Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon gets rid of unlimited cloud storage plan; 4G speeds in India not looking great; and more.
Publication Date: 5/26/2017
Context: When esports fans in Europe log in to watch this weekend’s World of Tanks Grand Finals in Moscow, they’ll be part of a fast-growing niche market expected to be worth nearly $350 million by next year.
Publication Date: 2/23/2017
Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook may stream live games via MLB partnership; Germans aren’t happy about Netflix’s latest ad; and more.
Publication Date: 12/16/2016
Topics: Video-on-Demand (VOD)
Geographies: Russia; Central & Eastern Europe
Context: The number of paid subscription video-on-demand subscribers in Central and Eastern Europe grew by 2.25 million in 2016. Russia is the largest market, with about 2.5 million subscribers.
Publication Date: 12/9/2015
Topics: Mcommerce; Smartphones; Tablets
Context: In Europe, more mobile commerce traffic is coming from smartphone devices than tablets, according to October 2015 research. The Netherlands is an exception.