Asia-Pacific (39)
Worldwide (3)

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    Publication Date: 3/7/2017
    Topics: Video-on-Demand (VOD)
    Geographies: India; Philippines
    Context: Netflix has found success in the Philippines, where it is now the top subscription video-on-demand service. But the company is still struggling in India and Singapore, where local offerings still rule.
    Publication Date: 2/22/2017
    Topics: Payment Methods; Mobile Payments
    Geographies: Philippines; South Korea
    Context: Alibaba affiliate Ant Financial continues its international expansion, purchasing stakes in Kakao Pay and Mynt.
    Publication Date: 6/27/2016
    Topics: Smartphones
    Geographies: Philippines
    Context: Demand for smartphones is growing in the Philippines, with shipments of new devices and growth in new users increasing by double digit rates in 2016. As more of the country’s consumers shop for smartphones, many are turning to low-cost devices under $100 manufactured by local handset-makers.
    Publication Date: 9/26/2017
    Topics: Ecommerce Sales
    Geographies: Indonesia; Philippines; Thailand
    Context: Alibaba is bringing its C2C marketplace to Indonesia, Thailand and the Philippines, a continuation of its designs to conquer the region.
    Publication Date: 4/20/2017
    Topics: Mobile Payments
    Geographies: Indonesia; Malaysia; Philippines; Singapore
    Context: Ant Financial’s designs on expansion in Southeast Asia have been substantial and show no signs of abating in 2017. In its latest move, the company absorbed ecommerce platform Lazada’s payments operation with an eye to the future.
    Publication Date: 3/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia; Philippines; Singapore
    Context: As competition in the SVOD sector in Southeast Asia heats up, some players are looking to expand in foreign markets.
    Publication Date: 1/20/2017
    Topics: Mobile Games
    Geographies: Indonesia; Philippines; Thailand; Vietnam
    Context: Consumers are spending big on mobile games in Southeast Asia, where people's high level of engagement and the apps' increasing popularity with younger gamers is leading to expanding revenues for game companies.
    Publication Date: 12/9/2016
    Topics: Social Commerce; Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Facebook appears to be in strong position to take a leading role in the social commerce space in the region, where digital purchasing is still in the early stages but users are young and mobile.
    Publication Date: 9/19/2016
    Topics: Programmatic Ad Spending
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Like those in other regions, marketers in Southeast Asia are increasing their programmatic ad spending. Recent forecasts suggest companies in Indonesia and Malaysia currently lead the region in programmatic ad investment, though the dollar figures remain small in comparison to more mature markets.
    Publication Date: 9/2/2016
    Topics: Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Industries: Retail
    Context: Southeast Asia has all the ingredients for a promising ecommerce market—rising internet and mobile penetration, a growing middle class with greater discretionary spending, and an increasing supply of digital platforms. Still, many challenges continue to hamper ecommerce growth in the region.
    Publication Date: 3/18/2016
    Topics: Mobile Apps
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Context: Smartphone users across Southeast Asia are continuing to download a few new apps each month, according to 2015 research. Social networking, along with utilities apps, are likely drivers of this.
    Publication Date: 2/17/2016
    Topics: Smartphones
    Geographies: Indonesia; Malaysia; Philippines; Thailand
    Context: Smartphone habits vary across Southeast Asia, according to 2015 research. But in all markets, users spend hours each day with mobile.
    Publication Date: 12/11/2015
    Topics: Digital Retail Practices
    Geographies: Indonesia; Philippines; Thailand
    Industries: Personal Care & Beauty; Apparel & Accessories
    Demographics: Females
    Context: Millions of women in Southeast Asia have taken to selling goods online to stake out digital-based careers for themselves or supplement their income, according to August 2015 research. In Indonesia, Thailand and the Philippines, sizeable percentages of female internet users are now digital sellers.
    Publication Date: 9/28/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific
    Context: Digital ad spending in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region.
    Publication Date: 11/25/2015
    Topics: Social Media Users
    Geographies: Asia-Pacific
    Context: Southeast Asia has some of the highest penetration of social network usage among internet users of anywhere in the world, according to eMarketer’s first-ever forecast for the region, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
    Publication Date: 8/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia
    Context: Southeast Asia-based SVOD service iflix just raised $133 million, and plans to use local content and a lower price to take on Netflix.
    Publication Date: 5/17/2017
    Topics: Mobile Payments
    Geographies: China
    Context: Ant Financial was created to facilitate ecommerce transactions on Alibaba properties. But the company has grown well beyond those origins and is intent on taking the lessons it learned to the rest of Asia and beyond.
    Publication Date: 5/9/2017
    Topics: Ecommerce Sales
    Geographies: Singapore
    Context: Garena has emerged from its mobile gaming roots to provide users with a range of online services, hitting unicorn status along the way. With new funds and a rebranding, it aims to take on ecommerce in Indonesia.
    Publication Date: 5/5/2017
    Topics: Sharing Economy
    Geographies: China
    Context: China’s Tencent moves into Indonesia via a reported investment in ride-hailing service Go-Jek, which has diversified to provide a range of online services.
    Publication Date: 4/26/2017
    Topics: Video-on-Demand (VOD)
    Geographies: China
    Context: Netflix gave up on entering China in late 2016, after hitting a regulatory wall. Now the service is making a comeback through a licensing deal with a local player to show its original content.
    Publication Date: 4/10/2017
    Topics: Internet Users
    Geographies: Asia-Pacific
    Demographics: Children
    Context: TV has already been displaced by the internet as the medium of choice among many kids in Asia-Pacific. More than three-quarters of internet-using children ages 6 to 14 said they would rather only have access to the internet than just be able to watch television, according to a recent poll.
    Publication Date: 2/28/2017
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: Television reigns as the advertising vehicle of choice across industries in Indonesia. SK Biswas, COO of Dentsu Aegis Network Indonesia, offers eMarketer’s David Peter Green a wide-angle view of Indonesia’s advertising ecosystem, including drivers of overall ad spending and what’s holding back digital.
    Publication Date: 2/27/2017
    Topics: Mobile Payments
    Geographies: China
    Demographics: Males
    Context: Digital payment services like Alipay and WeChat Pay have found a large number of willing users in China. Research shows those employing mobile payment services are overwhelmingly male, and that most don’t have advanced degrees.
    Publication Date: 2/14/2017
    Topics: Sharing Economy
    Geographies: Indonesia
    Context: As ride-hailing service Grab grows, digital payment services like Kudo’s will emerge as an important way to extend its array of offerings to underbanked consumers.
    Publication Date: 2/6/2017
    Topics: Digital Ad Spending
    Geographies: Asia-Pacific
    Context: A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend.
    Publication Date: 1/30/2017
    Topics: Payment Methods
    Geographies: China
    Context: For Ant, the operator of China's dominant digital payment service, Alipay, the deal opens a path to reproduce Alipay's success in the US and beyond.
    Publication Date: 1/13/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Singapore
    Context: Singapore-based video-on-demand service Hooq has gotten another cash infusion from its founding companies, but it still faces stiff competition in the region—both from local players and from Netflix and Amazon.
    Publication Date: 1/5/2017
    Topics: Digital Content; Digital Ad Spending
    Geographies: Thailand
    Context: China's Tencent revealed that it's partnering with local content distribution platform Ookbee in Thailand to create a user-generated content service called Ookbee U. It's the latest move by Tencent, WeChat's parent company, to establish itself in Southeast Asia's emerging markets with an eye to the future.
    Publication Date: 12/16/2016
    Topics: Digital Content
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: VR headset shipments; how the 1% shop for the holidays; fake news, fake discounts and much, much more.
    Publication Date: 11/14/2016
    Topics: Digital Video Advertising
    Geographies: Asia-Pacific
    Demographics: Affluent
    Context: Advertisers hoping to target affluent consumers in Asia-Pacific would be wise to take a look at digital video. According to a study of media habits among the region's top 20% of earners, watching digital video clips was their second most popular activity.
    Publication Date: 11/3/2016
    Topics: Multichannel Marketing
    Geographies: Asia-Pacific
    Context: Multidevice usage is exploding in Asia-Pacific, and many consumers in the region now own as many as four or more devices. But this shift is creating problems for marketers, who are having trouble building accurate models for cross-screen advertising campaigns.
    Publication Date: 10/18/2016
    Topics: Mobile Internet; Mobile Apps
    Geographies: Asia-Pacific
    Context: Research reveals a distinct split in how smartphone users in Asia-Pacific engage with smartphone apps. Those in more developed Asia-Pacific markets like Japan and South Korea tend to spend less daily time with apps and use fewer of the apps they have downloaded. This has implications for marketers as they seek new ways to keep app users engaged with their products.
    Publication Date: 7/15/2016
    Topics: Internet Activities; Mobile Users
    Geographies: India
    Context: Males in India are 62% more likely than females to be internet users, and are 25% more likely to own a SIM card. That’s markedly different than the gender breakdown for other countries in Asia-Pacific.
    Publication Date: 7/7/2016
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Worldwide
    Context: Facebook Messenger will have 105.2 million active users in the US this year. Four out of 10 mobile phone users will use it, making Messenger the leading over-the-top (OTT) mobile messaging app.
    Publication Date: 6/7/2016
    Topics: Internet Users
    Geographies: Worldwide
    Context: By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet user this year.
    Publication Date: 4/26/2016
    Topics: Mobile Devices
    Geographies: Asia-Pacific
    Context: Multidevice users in Australia had more internet access options than their counterparts anywhere else in Asia-Pacific during H2 2015, according to data from one service provider. And these users are also adding more devices to their collections over time.
    Publication Date: 4/22/2016
    Topics: Mcommerce
    Geographies: Asia-Pacific
    Context: Mobile shopping is mostly attractive due to its convenience, according to mobile phone internet users in Asia-Pacific. The ability to buy on the go, as well as use apps to shop and buy, were also popular.
    Publication Date: 4/18/2016
    Topics: Cost per Thousand (CPM); Clickthrough Rate (CTR); Cost per Click (CPC); Social Media Marketing; Performance Benchmarks
    Geographies: Asia-Pacific; India
    Context: Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.
    Publication Date: 3/31/2016
    Topics: Mcommerce
    Geographies: India; Indonesia
    Context: According to 2015 data, mcommerce transactions in Southeast Asia and India make up 25% of ecommerce purchases among digital retailers in the region. Smartphones, rather than tablets, account for the vast majority of this mobile purchase activity.
    Publication Date: 12/21/2015
    Topics: Social Media Users; Mobile Social Media
    Geographies: Singapore
    Context: A small but affluent and digitally advanced country, Singapore will boast Southeast Asia's highest internet user penetration rate and the world's widest rate of smartphone adoption. This year it will also be the only country in the region where more than half of the total population uses social networks.
    Publication Date: 12/2/2015
    Topics: Smartphone Users
    Geographies: Asia-Pacific
    Context: iPhones may have come first, but the rise of Android has been rapid and, in many markets, decisive. Cheaper handsets available from a wider variety of manufacturers have made Google’s OS the mobile OS of choice for users in less developed digital markets, especially.
    Publication Date: 11/20/2015
    Topics: Digital Privacy & Security
    Geographies: India
    Demographics: Teens; Children; Parents
    Context: The digital population of India is increasing more quickly than anywhere else in the world, and that means a growing population of digital natives. Parents are teaching their kids to avoid identity theft and get their privacy settings right.