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Video Ad Performance BenchmarksPRO

Publication Date: 12/21/2017

Topics: Digital Video; Digital Video Advertising; Viewability; Performance Benchmarks; YouTube; Mobile Video; Impressions; Digital Video Ad Spending; Clickthrough Rate (CTR); Time Spent with Media; Programmatic Advertising; Digital Display Advertising

Geographies: United States; North America; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Belgium; Brazil; Canada; Denmark; Finland; France; Ireland; Netherlands; Norway; Spain; Sweden; Turkey; United Kingdom; Germany; Italy; Poland; Russia; Europe; Hungary; Portugal; Switzerland; India; Israel; Argentina; Colombia; Mexico; Saudi Arabia; South Africa; United Arab Emirates; South Korea; Taiwan; Ukraine

Display Ad Performance BenchmarksPRO

Publication Date: 12/21/2017

Topics: Viewability; Digital Display Ad Spending; Performance Benchmarks; Digital Display Advertising; Impressions; Clickthrough Rate (CTR); Programmatic Advertising

Geographies: United States; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Austria; Belgium; Brazil; Canada; Denmark; France; Germany; Italy; Poland; Switzerland; United Kingdom; Europe; Finland; Hungary; Ireland; Netherlands; Norway; Portugal; Spain; Sweden; Israel; Mexico; Egypt; Saudi Arabia; South Africa; United Arab Emirates; North America; Slovakia

Mobile Ad Performance Benchmarks, PhilippinesPRO

Publication Date: 12/21/2017

Topics: Mobile Apps; Performance Benchmarks; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Mobile Social Media; Facebook; Mobile Video

Geographies: Philippines

Video Ad Performance Benchmarks, PhilippinesPRO

Publication Date: 12/21/2017

Topics: Digital Video Advertising; Performance Benchmarks; Digital Video; Viewability; Mobile Video

Geographies: Philippines

Display Ad Performance Benchmarks, PhilippinesPRO

Publication Date: 12/21/2017

Topics: Digital Display Ad Spending; Performance Benchmarks; Viewability; Digital Display Advertising

Geographies: Philippines

Email Marketing Performance Benchmarks, PhilippinesPRO

Publication Date: 10/5/2017

Topics: Email Marketing; Performance Benchmarks; Clickthrough Rate (CTR)

Geographies: Philippines

Social Media Marketing Performance Benchmarks, PhilippinesPRO

Publication Date: 10/1/2017

Topics: Facebook; Instagram; Twitter; Pinterest; Tumblr; Social Media Marketing; Performance Benchmarks

Geographies: Philippines

Search Marketing Performance Benchmarks, PhilippinesPRO

Publication Date: 10/1/2017

Topics: Search; Paid Search; Performance Benchmarks; Search Engines; Google

Geographies: Philippines

Philippines: Ad Spending Metrics, 2018PRO

Publication Date: 3/26/2018

Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending

Geographies: Philippines

Context: Total media ad spending; billion; Digital ad spending; Digital of total media; Mobile ad spending; million; Mobile as of digital ad spending; Mobile as of total media

Leading TV/Digital Video Services to Which Internet Users in the Philippines Subscribe, Q4 2017 (% of respondents)PRO

Publication Date: 3/22/2018

Topics: Digital Video; TV

Geographies: Philippines

Context: Cignal; Sky Cable; Netflix; iWant TV; iflix; Hooq

Internet Users in the Philippines Who Subscribe to Pay TV/Digital Video Services, by Type, Q4 2017 (% of respondents)PRO

Publication Date: 3/22/2018

Topics: Pay TV; Digital Video

Geographies: Philippines

Context: Subscribe to pay TV digital video; Type; Traditional cable satellite IPTV service; Pay video on demand service; Both

Top 10 Industries in the Philippines, Ranked by Traditional* Ad Spending, June 2017 (billions of Philippines pesos)PRO

Publication Date: 11/2/2017

Topics: Total Media Ad Spending

Geographies: Philippines

Context: Haircare; Detergents and laundry; Powdered milk; Other food products excluding biscuits and bakeshops; Proprietary drugs excluding vitamins and tonics; Coffee and tea; Ice cream sherbets and frozen delights; Communication telecom; Skincare; Vitamins

Philippines: Internet User Metrics, 2017PRO

Publication Date: 10/18/2017

Topics: Internet Users; Smartphone Users; Tablet Users

Geographies: Philippines

Context: Internet users; million; of population; Smartphone users; of internet users; Tablet users

Media Penetration in the Philippines, Dec 2016 (% of population)PRO

Publication Date: 10/1/2017

Topics: Internet Users; Radio; Mobile Users; Newspapers; Magazines; Tablet Users

Geographies: Philippines

Context: Internet users; TV viewers; Radio listeners; Mobile device owners; Newspaper readers; Magazine readers

Average Time Spent per Day with Media in the Philippines, Dec 2016 (hours)PRO

Publication Date: 10/1/2017

Topics: Internet Activities; Time Spent with Media

Geographies: Philippines

Context: Mobile phone; Internet; TV; Radio; Magazines; Newspapers

Demographic Profile of Tablet Owners in the Philippines, Dec 2016 (% of population in each group)PRO

Publication Date: 10/1/2017

Topics: Tablet Users

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Monthly income Philippine pesos; K K; K; Total

Demographic Profile of Smartphone Internet Users in the Philippines, Dec 2016 (% of population in each group)PRO

Publication Date: 10/1/2017

Topics: Mobile Internet

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Monthly income Philippine pesos; K K; K; Total

Demographic Profile of Smartphone Owners in the Philippines, Dec 2016 (% of population in each group)PRO

Publication Date: 10/1/2017

Topics: Smartphone Users

Geographies: Philippines

Demographics: Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Monthly income Philippine pesos; K K; K; Total

Demographic Profile of Digital Video Viewers in the Philippines, Dec 2016 (% of population in each group)PRO

Publication Date: 10/1/2017

Topics: Digital Video

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Male; Female; Age; Monthly income Philippine pesos; K K; K; Total

Demographic Profile of Social Network Users in the Philippines, Dec 2016 (% of population in each group)PRO

Publication Date: 10/1/2017

Topics: Social Media Users

Geographies: Philippines

Demographics: Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Monthly income Philippine pesos; K K; K; Total

Demographic Profile of Internet Users in the Philippines, Dec 2016 (% of population in each group)PRO

Publication Date: 10/1/2017

Topics: Internet Users

Geographies: Philippines

Demographics: Females; Males; Income; Adults

Context: Gender; Male; Female; Age; Monthly income Philippine pesos; K K; K; Total

Internet User Penetration in the Philippines, by Device, Dec 2016 (% of population)PRO

Publication Date: 10/1/2017

Topics: Internet Users

Geographies: Philippines

Context: Desktop laptop; Smartphone; Tablet

Demographic Profile of Media Users in the Philippines, Dec 2016 (% of population in each group)PRO

Publication Date: 10/1/2017

Topics: TV; Internet Users; Radio; Mobile Users; Newspapers; Magazines

Geographies: Philippines

Demographics: Females; Males; Income; Adults

Context: Internet users; Smartphone owners; TV viewers; Radio listeners; Magazine readers; Newspaper readers; Gender; Male; Female; Age; Monthly income Philippine pesos; K K; K; Total

Digital Activities in the Philippines, Dec 2016 (% of population)PRO

Publication Date: 10/1/2017

Topics: Digital Video; Social Media Users; Internet Radio; Newspapers; Magazines

Geographies: Philippines

Context: Social network users; Internet radio listeners; Digital video viewers; Digital newspaper readers; Digital magazine readers

Total Media, Digital and Mobile Ad Spending in the Philippines, 2016-2021PRO

Publication Date: 9/19/2017

Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending

Geographies: Philippines

Context: Total media ad spending billions; change; Digital ad spending millions; of total media ad spending; Mobile ad spending millions; of digital ad spending

Digital Purchase Share in the Philippines, by Payment Method, Feb 2017 (% of total tracked by aCommerce)PRO

Publication Date: 3/29/2017

Topics: Payment Methods

Geographies: Philippines

Context: Cash on delivery COD; ATM bank transfer; Credit card; PayPal

Reasons that Internet Users in India, the Philippines and Singapore Do Not Subscribe to Subscription Video-on-Demand (SVOD) Services, Feb 2017 (% of respondents)PRO

Publication Date: 3/16/2017

Topics: Video-on-Demand (VOD)

Geographies: India; Philippines; Singapore

Context: I dont like to be tied down to monthly subscriptions; Philippines; Singapore; India; Too expensive; My TV doesnt connect to the internet; I worry that my data plan wont cover video streaming; My mobile device isnt compatible with video streaming

Netflix Now Leads Competitors in the Philippines

Publication Date: 3/7/2017

Topics: Video-on-Demand (VOD)

Geographies: India; Philippines

Context: Netflix has found success in the Philippines, where it is now the top subscription video-on-demand service. But the company is still struggling in India and Singapore, where local offerings still rule.

Top 10 Industries in the Philippines, Ranked by Traditional* Ad Spending, December 2016 (billions of Philippine pesos)PRO

Publication Date: 3/3/2017

Topics: Total Media Ad Spending

Geographies: Philippines

Context: Haircare; Detergents and laundry; Powdered milk; Other food products excluding biscuits and bakeshops; Proprietary drugs excluding vitamins and tonics; Coffee and tea; Communication telecom; Health and beauty soaps; Skincare; Ice cream sherbets and frozen delights

Internet Users in the Philippines Who Subscribe to Select Subscription Video-on-Demand (SVOD) Services, Feb 2017 (% of respondents)PRO

Publication Date: 2/28/2017

Topics: Video-on-Demand (VOD)

Geographies: Philippines

Context: Subscribe to SVOD; Top services; Dont know not sure; Netflix; iflix; Hooq

Devices/Locations Where Internet Users in India, the Philippines and Singapore Watch TV Shows/Movies, Feb 2017 (% of respondents)PRO

Publication Date: 2/28/2017

Topics: Video-on-Demand (VOD)

Geographies: India; Philippines; Singapore

Context: Philippines; India; Singapore; At home on TV; At home on mobile device; At movie theater; At home on desktop laptop; Outside of home on mobile device; Outside of home on desktop laptop; Other

Ant Financial Expands into South Korea and Philippines

Publication Date: 2/22/2017

Topics: Payment Methods; Mobile Payments

Geographies: Philippines; South Korea

Context: Alibaba affiliate Ant Financial continues its international expansion, purchasing stakes in Kakao Pay and Mynt.

Total Media, Digital and Mobile Internet Ad Spending in the Philippines, 2015-2020PRO

Publication Date: 12/1/2016

Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending

Geographies: Philippines

Context: Total media ad spending billions; change; Digital ad spending millions; of total media ad spending; Mobile internet ad spending millions; of digital ad spending

Twitter Users and Penetration in the Philippines, 2015-2020PRO

Publication Date: 11/1/2016

Topics: Social Media Users

Geographies: Philippines

Context: Twitter users millions; change; of social network users; of internet users; of population

Facebook Users and Penetration in the Philippines, 2015-2020PRO

Publication Date: 11/1/2016

Topics: Social Media Users

Geographies: Philippines

Context: Facebook users millions; change; of social network users; of internet users; of population

Social Network Users and Penetration in the Philippines, 2015-2020PRO

Publication Date: 11/1/2016

Topics: Social Media Users

Geographies: Philippines

Context: Social network users millions; change; of internet users; of population

Time Spent with Media in the Philippines, Aug-Oct 2015 (average hours per day)PRO

Publication Date: 10/31/2016

Topics: TV; Internet Activities; Radio; Newspapers; Magazines; Time Spent with Media

Geographies: Philippines

Context: Mobile phone; Internet; TV; Radio; Magazines; Newspapers

Demographic Profile of Tablet Owners in the Philippines, Aug-Oct 2015 (% of population in each group)PRO

Publication Date: 10/31/2016

Topics: Tablet Users

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Socioeconomic status; ABC; C; D; E; Total

Demographic Profile of Mobile Phone Internet Users in the Philippines, Aug-Oct 2015 (% of population in each group)PRO

Publication Date: 10/31/2016

Topics: Mobile Internet

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Socioeconomic status; ABC; C; D; E; Total

Demographic Profile of Smartphone Owners in the Philippines, Aug-Oct 2015 (% of population in each group)PRO

Publication Date: 10/31/2016

Topics: Smartphone Users

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Socioeconomic status; ABC; C; D; E; Total

Demographic Profile of Mobile Phone Owners in the Philippines, Aug-Oct 2015 (% of population in each group)PRO

Publication Date: 10/31/2016

Topics: Mobile Users

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Socioeconomic status; ABC; C; D; E; Total

Demographic Profile of Digital Video Viewers in the Philippines, Aug-Oct 2015 (% of population in each group)PRO

Publication Date: 10/31/2016

Topics: Digital Video

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Male; Female; Age; Socioeconomic status; ABC; C; D; E; Total

Demographic Profile of Social Network Users in the Philippines, Aug-Oct 2015 (% of population in each group)PRO

Publication Date: 10/31/2016

Topics: Social Media Users

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Male; Female; Age; Socioeconomic status; ABC; C; D; E; Total

Demographic Profile of Internet Users in the Philippines, Aug-Oct 2015 (% of population in each group)PRO

Publication Date: 10/31/2016

Topics: Internet Users

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Gender; Female; Male; Age; Socioeconomic status; ABC; C; D; E; Total

Devices Used to Access the Internet in the Philippines, Aug-Oct 2015 (% of population)PRO

Publication Date: 10/31/2016

Topics: Internet Users

Geographies: Philippines

Context: Desktop laptop; Mobile phone smartphone; Tablet

Demographic Profile of Media Users in the Philippines, Aug-Oct 2015 (% of population in each group)PRO

Publication Date: 10/31/2016

Topics: TV; Internet Users; Radio; Mobile Users; Magazines; Newspaper Ad Spending

Geographies: Philippines

Demographics: Teens; Females; Males; Income; Adults

Context: Internet users; Mobile phone owners; TV viewers; Radio listeners; Magazine readers; Newspaper readers; Gender; Male; Female; Age; Socioeconomic status; ABC; C; D; E; Total

Digital Activities in the Philippines, Aug-Oct 2015 (% of population)PRO

Publication Date: 10/31/2016

Topics: Digital Video; Social Media Users; Internet Radio; Newspapers; Magazines

Geographies: Philippines

Context: Social network users; Internet radio listeners; Digital video viewers; Digital newspaper readers; Digital magazine readers

Media Penetration in the Philippines, Aug-Oct 2015 (% of population)PRO

Publication Date: 10/31/2016

Topics: Internet Users; Radio; Mobile Users; Newspapers; Magazines; Tablet Users

Geographies: Philippines

Context: Internet users; Mobile device owners; TV viewers; Radio listeners; Newspaper readers; Magazine readers

Top 10 Industries in the Philippines, Ranked by Traditional* Ad Spending, Q2 2016 (billions of Philippines pesos)PRO

Publication Date: 9/14/2016

Topics: Total Media Ad Spending

Geographies: Philippines

Context: Haircare; Detergents and laundry; Powder milk; Government agencies and public utilities; Food products other than biscuits and bakeshops; Coffee and tea; Proprietary drugs other than vitamins and tonics; Communication telecom; Skincare; Health and beauty soaps

Mobile Phone* and Smartphone** Users in the Philippines, 2015-2020PRO

Publication Date: 9/1/2016

Topics: Mobile Users; Smartphone Users

Geographies: Philippines

Context: Mobile phone users millions; of population; change; Smartphone users millions; of mobile phone users