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19 Results
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Article
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    Publication Date: 8/18/2016
    Topics: Mobile Users
    Geographies: Peru
    Context: Of the six major economies in Latin America, Peru has the least developed mobile market. As a result, advertisers have resisted moving much of their digital budgets toward mobile. But that will continue to change over the next few years, as the number of smartphone users continues to increase, giving advertisers more reason to boost mobile investment.
    Publication Date: 11/18/2015
    Topics: Digital Ad Spending
    Geographies: Peru
    Context: Peru is divided into three natural regions, each with distinct characteristics that affect human settlement as well as their economic and technological development. These geographic and economic factors, alongside a conservative mentality when it comes to adopting new technologies, has resulted in a very cautious digital media uptake among consumers.
    Publication Date: 2/7/2017
    Topics: Digital Video Advertising; Content Marketing
    Geographies: United States
    Context: As brands experiment with emerging technology to create new types of content, they’re beginning to grapple with the limitations of existing marketing tools. Gabriele Amtmann, associate director of marketing for Clorox Bleach at The Clorox Company, spoke with eMarketer’s Maria Minsker about the challenge of leveraging traditional content marketing tools to develop and distribute 360-degree video.
    Publication Date: 3/18/2016
    Topics: Digital Video; TV
    Geographies: United States
    Context: Over the past year, digital video viewers in the UK have increasingly turned to YouTube for consuming content via mobile, and they are spending significantly more time perusing videos. eMarketer spoke with Debbie Weinstein, director of brand solutions and innovations for EMEA at Google, about how YouTube works with UK brands to capitalize on these viewing trends.
    Publication Date: 12/4/2015
    Topics: Digital Video
    Geographies: Latin America
    Context: Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region. Combined, these six countries were home to 121.8 million digital video viewers ages 15 and older in September 2015. Brazil alone contributed 48.7% to that tally.
    Publication Date: 12/19/2017
    Topics: Social Media Users
    Geographies: Latin America
    Context: Instagram has a willing user base in Latin America among female users, according to data from Latamclick. The digital marketing agency found that more than 56% of Instagram users in the region are women.
    Publication Date: 9/1/2017
    Topics: Radio
    Geographies: Western Europe
    Context: UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content.
    Publication Date: 7/25/2017
    Topics: Digital Privacy & Security
    Geographies: United States
    Context: Millennials are being hacked—by each other. Older users are less likely to view their partner's texts and emails without permission.
    Publication Date: 8/23/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Brazil
    Context: In Brazil, 49% of internet users watch video-on-demand (VOD) at least weekly, according to May research—a reach that ties with that in the US. Mexico is behind, at 40%. Brazil also outperforms Mexico in VOD viewing via mobile.
    Publication Date: 8/4/2016
    Topics: Smartphone Users
    Geographies: Argentina
    Context: Argentina is the fourth-largest country in Latin America both by population and GDP. It is also the fourth-largest mobile market, as measured by mobile users.
    Publication Date: 7/21/2016
    Topics: Mobile Users
    Geographies: Chile
    Context: Chile is one of the most developed economies and mobile markets in Latin America, with the highest smartphone uptake rates across the region. So far, advertisers have been cautious about their investments in mobile, but eMarketer projects that mobile ad spending will expand at a sustained double-digit rate as familiarity with the channel improves throughout the rest of the decade.
    Publication Date: 7/5/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The mobile phone user base in Mexico has grown by 9 million from 2012 to Q1 2016, according to one researcher. But penetration is still lower than in several other Latin American markets, like Argentina and Chile.
    Publication Date: 6/7/2016
    Topics: Internet Users
    Geographies: Worldwide
    Context: By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet user this year.
    Publication Date: 5/27/2016
    Topics: Impressions; Mobile Advertising
    Geographies: Argentina
    Context: In-app ads account for a strong majority of mobile impressions in Argentina, according to ad network data from Q1 2016. Fewer than a quarter of impressions occurred on the mobile web. This pattern is in line with data from other countries in the region.
    Publication Date: 3/16/2016
    Topics: Retail Ecommerce Sales
    Geographies: Latin America
    Demographics: Females
    Context: Across most Latin American markets, female digital buyers spend more on technology purchases than on any other category. Health and beauty also garners a solid share of women’s digital purchases.
    Publication Date: 3/10/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Latin America
    Context: Across Latin America, Facebook usage is almost synonymous with mobile Facebook usage, according to data from the social networking site. In some countries, more than nine in 10 regular users are mobile.
    Publication Date: 12/15/2015
    Topics: Consumer Attitudes on Marketing; Digital Video Advertising
    Geographies: Latin America
    Context: Digital video viewership is robust in Latin America, but when it comes to digital video advertising, many consumers say they skip over an ad whenever possible.
    Publication Date: 11/13/2015
    Topics: Digital Ad Spending
    Geographies: Chile
    Context: Home to the largest internet and mobile user base relative to its population, Chile remains the leading digital market in Latin America on the consumer side. Digital ad spending remains contained, though, as explored in the new eMarketer report, “Digital Ad Spending Benchmarks in Chile: Consumers Far Ahead of Marketers in Digital Uptake.”
    Publication Date: 10/30/2015
    Topics: Digital Ad Spending
    Geographies: Colombia
    Context: After nearly a decade of steady economic growth, Colombia finds itself with an increasingly digital populace—and an ad industry that is only just beginning to catch up to it.