Publication Date: 5/1/2017
Name: Bernhard Baumann
Topics: Mcommerce; Mobile Apps; Sharing Economy
Geographies: Western Europe
Context: Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.