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34 Results
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    Publication Date: 3/1/2016
    Topics: TV; Video-on-Demand (VOD)
    Geographies: Norway
    Demographics: Females; Males
    Context: Both the commercial TV and streaming audiences in Norway are virtually evenly split between male and female TV viewers.
    Publication Date: 12/28/2015
    Topics: Total Media Ad Spending; Digital Ad Spending
    Geographies: Norway
    Context: Based on a new forecast from Dentsu Aegis Network Norway, total media ad spending in Norway will rise by just 0.2% in 2016. Despite the overall flat growth estimated for the year, nearly all measured media, except print and direct marketing, are expected to make gains.
    Publication Date: 10/30/2015
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Norway
    Context: Snapchat has solidified its position as the second-most popular social site in Norway, based on research by Ipsos. Although Facebook still maintains the lead by a long shot, Snapchat's user base has now surpassed that of Instagram, and internet users of all ages have signed up for the service.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
    Publication Date: 3/15/2017
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Six in 10 internet users bought online in an average month in 2016, many saying they like to shop “when it suits me.”
    Publication Date: 1/3/2017
    Topics: Digital Advertising
    Geographies: Denmark; Finland; France; Germany; Ireland; Norway; Spain; Sweden; United Kingdom
    Context: In a survey of companies in Europe that paid for internet advertising, the Nordic countries figured among those doing the most.
    Publication Date: 12/19/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Internet users in Sweden plan to spend nearly twice as much on Christmas gifts that they purchase digitally as their Nordic neighbors in 2016.
    Publication Date: 10/14/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Regardless of gender or age, nearly everyone who is an internet user in the Nordic countries is also a digital buyer. While women were slightly more likely to buy online than men, and those ages 15 to 45 slightly more likely than those 46 and up, participation, no matter what demographic, was a given.
    Publication Date: 8/25/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Denmark; Finland; Norway; Sweden
    Context: In Denmark, Finland, Norway and Sweden, mobile-first social media properties like Snapchat and WhatsApp are overwhelmingly accessed via smartphone. But smartphones are the device of choice for other social sites too, and exceed desktop usage rates for most.
    Publication Date: 6/16/2016
    Topics: TV
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies.
    Publication Date: 5/11/2016
    Topics: Smartphone Users
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Smartphones have become nearly ubiquitous in the Nordic countries. According to research by Buzzador, more than nine in 10 internet users in each of Denmark, Finland, Norway and Sweden now own a smartphone.
    Publication Date: 4/4/2016
    Topics: Ad Blocking
    Geographies: Denmark; Finland; Norway; Sweden
    Context: According to a February 2016 survey, 36% of internet users in Denmark, Finland, Norway and Sweden used an ad blocker. The ad blocking user rate was highest in Sweden, at 39% of respondents, followed by Denmark (37%). Norway and Finland were tied at 34% each.
    Publication Date: 2/12/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: Norway; Sweden
    Context: Nearly half of internet users in Sweden are planning to celebrate Valentine’s Day, according to a February 2016 survey by Svensk Handel. Of those who intend to do so, 44% will buy a gift for their partner, while 37% plan to stay in and cook a nice dinner.
    Publication Date: 1/10/2017
    Topics: Internet Radio
    Geographies: United Kingdom
    Context: As Norway sets plans to end FM radio, the UK appears close to following suit.
    Publication Date: 1/4/2018
    Topics: Time Spent with Media
    Geographies: South Korea
    Context: eMarketer expects adults in South Korea will spend 2 hours, 3 minutes a day on smartphones in 2018, accounting for 28.6% of their daily media time.
    Publication Date: 9/1/2017
    Topics: Radio
    Geographies: Western Europe
    Context: UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 7/19/2017
    Topics: Digital Privacy & Security
    Geographies: United Kingdom
    Context: Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.
    Publication Date: 6/15/2017
    Topics: Wearables
    Geographies: Netherlands
    Context: While smart watches may have arrived in the Nordics later than other markets, adoption is rising fast throughout the region. In some countries, it’s even caught up to the US and UK.
    Publication Date: 6/2/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: While ride-hailing apps fight local regulators to stay in business in Europe, other mobility services are taking a more collaborative approach to improve transportation options.
    Publication Date: 4/27/2017
    Topics: Programmatic Ad Spending
    Geographies: Finland
    Context: Programmatic digital display ad spending in Finland totaled €36.3 million ($40.3 million) in 2016, up 97% over 2015, comprising over a quarter of total digital display ad spending.
    Publication Date: 4/18/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United Kingdom
    Industries: Healthcare & Pharma
    Context: Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.
    Publication Date: 3/21/2017
    Topics: Mobile Service Providers
    Geographies: India
    Context: India’s mobile telecom sector has seen a wave of consolidation in recent weeks, thanks largely to the entrance of Reliance Jio, which has been providing customers with data and voice at cut-rate prices.
    Publication Date: 2/13/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: Sweden
    Context: Nearly one in five internet users in Sweden who plan to mark Valentine’s Day will give a gift to someone other than their romantic partner.
    Publication Date: 1/16/2017
    Topics: Digital Video
    Geographies: Western Europe
    Context: eMarketer forecasts that the number of digital video viewers in Western Europe will reach 219.0 million in 2017, representing over half the total population.
    Publication Date: 12/13/2016
    Topics: Digital Video
    Geographies: Western Europe
    Context: France and Germany lag much of the region, where roughly two-thirds of internet users watch digital video.
    Publication Date: 12/9/2016
    Topics: Pay TV; Video-on-Demand (VOD)
    Geographies: Spain
    Context: HBO unveiled its latest standalone video-on-demand (VOD) service, HBO España, in November, offering subscribers access to original programming such as “Game of Thrones” and additional content from Disney and Nickelodeon. The problem? Spain does not have a pay TV culture.
    Publication Date: 10/10/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Cinema Ad Spending
    Geographies: Netherlands
    Context: During H1 2016, ad spending in the Netherlands was up 4% in total. The biggest growth came in cinema ad spending, followed by internet advertising. On the flip side, print media saw big declines in ad investments.
    Publication Date: 10/5/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Western Europe
    Context: In several countries in Western Europe, spending on VOD subscriptions is already high—and in Italy and Spain, for example, spending has more than doubled since last year. According to one estimate, nearly half of all home video spending will go toward SVOD by 2018.
    Publication Date: 8/25/2016
    Topics: Smartphone Users
    Geographies: Worldwide
    Demographics: Millennials
    Context: Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age with digital technology, there is the further assumption that they are largely the same everywhere in their digital behavior.
    Publication Date: 6/9/2016
    Topics: Social Media Users
    Geographies: Western Europe
    Context: More than half the population of Western Europe will be using social networks by 2019, but adoption rates across the region are surprisingly diverse, and growth rate are also slowing according to eMarketer’s latest forecast.
    Publication Date: 4/5/2016
    Topics: Tablet Users
    Geographies: United Kingdom
    Context: The once fast-growing tablet market in Western Europe will tail off as Europeans increasingly choose large-screen smartphones as their primary mobile device, eMarketer predicts.
    Publication Date: 12/18/2015
    Topics: Digital Ad Spending
    Geographies: Worldwide
    Context: There are few universal truths when examining industry advertising spending in 20 global markets. But one thing stands out: As consumers around the globe increase their use of digital devices to access information about products and to conduct ecommerce, brands are increasing their spending in digital channels.
    Publication Date: 12/9/2015
    Topics: Mobile Apps; Performance Benchmarks
    Geographies: Worldwide
    Context: Mobile app install fraud is a growing issue for many, and especially for Asia-Pacific and Middle Eastern countries who top the list for highest click fraud.