Geography

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Demographics

46 Results
Type:
Report
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    Publication Date: 2/12/2018
    Topics: Mobile Payments
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
    Publication Date: 12/19/2017
    Topics: Digital Shoppers & Buyers; Digital Travel Sales; Sharing Economy
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: A country-by-country overview of the top digital travel platforms, digital and mobile travel buyer penetration rates and the use of sharing economy services.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 8/1/2017
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
    Publication Date: 7/13/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Payment Methods; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
    Publication Date: 1/19/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
    Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Retail
    Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
    Publication Date: 11/17/2016
    Topics: Marketing Tactics; Performance Benchmarks
    Geographies: North America; United States
    Industries: Retail
    Context: Performance marketing has expanded beyond its base in affiliate marketing to account for the majority of digital advertising spending in the US.
    Publication Date: 11/16/2016
    Topics: Smartphones; Smartphone Users
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
    Publication Date: 7/28/2016
    Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
    Publication Date: 4/18/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
    Publication Date: 2/8/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Big Data; Marketing Technology; Personalization; Marketing Measurement Surveys
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: For a customer-centric view to work, marketers need to account for all touchpoints in the customer journey—not just those they track themselves. This report looks at select nonmarketing touchpoints companies must consider to approach true holistic attribution.
    Publication Date: 2/7/2018
    Topics: Digital Video
    Geographies: Worldwide
    Context: Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.
    Publication Date: 1/30/2018
    Topics: Mobile Advertising; Geolocation; Viewability
    Geographies: United States
    Context: Despite mobile advertising’s explosive growth, advertisers remain concerned about measurement and targeting in such an environment. This report looks at eight major challenges they face.
    Publication Date: 1/29/2018
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.
    Publication Date: 12/21/2017
    Topics: Digital Display Ad Spending; TV Ad Spending; Performance Benchmarks; Mobile Ad Spending; Social Media Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Context: US advertisers will spend almost $48 billion on digital display advertising in 2018. Where will those dollars go, and what can buyers and sellers expect? Read on.
    Publication Date: 10/13/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
    Publication Date: 9/27/2017
    Topics: Social Media Users; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Worldwide; United States
    Context: Snapchat’s ad revenues haven’t grown as quickly as eMarketer had expected a year ago, and its worldwide user growth rate is also slowing. This report explores the reasons why, and gauges marketers’ current feelings about the social platform, including its future.
    Publication Date: 8/15/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; Mobile Video; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.
    Publication Date: 7/20/2017
    Topics: Mcommerce; Mobile Advertising; Mobile Messaging; Social Media Marketing; Mobile Social Media; Mobile Payments
    Geographies: Worldwide
    Context: An in-depth look at how businesses worldwide are using four of the leading messaging apps—WeChat, Facebook Messenger, Line and WhatsApp.
    Publication Date: 7/18/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.
    Publication Date: 6/28/2017
    Topics: Digital Advertising; TV; Targeting; Multichannel Marketing
    Geographies: United States
    Context: Marketers are pushing for a more omnichannel, holistic view of their audiences, and that vision requires integrating audience insights from three core areas: TV, digital and in-store. Integration, however, poses substantial challenges.
    Publication Date: 5/17/2017
    Topics: Social Media Marketing
    Geographies: Worldwide
    Context: Facebook is at a turning point, introducing new ad products while still dealing with concerns over fake news, video engagement and measurement. This report covers what marketers are concerned about—and what they need to know for the future.
    Publication Date: 4/12/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
    Publication Date: 3/16/2017
    Topics: Wearables
    Geographies: United States
    Context: The US wearable device audience is growing slower than expected since the launch of the Apple Watch. Consumers remain focused on fitness bands and health trackers, and marketing remains focused on their companion smartphones.
    Publication Date: 2/7/2017
    Topics: Big Data; Marketing Technology; Personalization
    Geographies: Worldwide; United States
    Context: Marketers continue to adopt technology to support their efforts, and to refine their use of these tools. The spotlight remains on data, as customer expectations pressure marketers to provide a personalized brand experience across channels.
    Publication Date: 1/31/2017
    Topics: Word-of-Mouth; Social Media Marketing; Social Media Ad Spending; Influencer Marketing
    Geographies: Worldwide
    Context: Influencer marketing is one of the biggest trends of 2017. As more marketers get involved, the need for adequate measurement is becoming a priority.
    Publication Date: 1/11/2017
    Topics: Digital Video; Mobile Video
    Geographies: Worldwide
    Context: Globally, nearly 2.15 billion people will view digital video in 2017. This represents nearly 1 billion more viewers than in 2012, and over half of them will be in Asia-Pacific.
    Publication Date: 1/3/2017
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: With the help of increasingly sophisticated digital technology, the healthcare industry is finally beginning to embrace “beyond-the-pill” services that add value to standard therapies. These solutions are showing more promise for transforming the US healthcare system.
    Publication Date: 12/16/2016
    Topics: Social Media Marketing; Social Commerce
    Geographies: United States
    Industries: Retail
    Context: Social commerce has gone through many reinventions, yet it remains an experimental tactic for many retailers. It’s not that it doesn’t drive sales, but that its effect remains difficult to quantify.
    Publication Date: 11/30/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.
    Publication Date: 10/27/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.
    Publication Date: 10/26/2016
    Topics: Brand Marketing; Targeting; Marketing Tactics; Multichannel Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: Making the most of customer acquisition efforts means harnessing the power of data and understanding that emphasizing quality over quantity will result in the highest lifetime value.
    Publication Date: 10/11/2016
    Topics: Internet Users; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Worldwide
    Context: More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.
    Publication Date: 10/6/2016
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Ecommerce sales in the consumer packaged goods (CPG) sector are expected to grow as brands dedicate more resources to working with retailers. At the same time, consumers are more open to buying food online.
    Publication Date: 8/18/2016
    Topics: Social Media Users; Mobile Messaging; Social Media Marketing; Mobile Social Media; Digital Video Advertising
    Geographies: United States
    Context: eMarketer expects many US advertisers to reallocate display and social ad budgets over the next two years to Snapchat. This report includes an overview of the company’s advertising business and new eMarketer forecasts for US Snapchat users and Snapchat net US mobile display ad revenues.
    Publication Date: 8/16/2016
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates 1.62 billion people worldwide will make at least one purchase digitally in 2016. Retail ecommerce sales will total $1.915 trillion worldwide this year, making up 8.7% of global retail sales.
    Publication Date: 7/21/2016
    Topics: Digital Travel Sales
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
    Publication Date: 5/19/2016
    Topics: Digital Video; TV; Mobile Video; Social Media Marketing; Social Media Ad Spending; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: Facebook, Twitter, Instagram and Snapchat have changed video advertising through features like autoplay, vertical video and live streaming. The impact on YouTube is becoming clear, and now the social properties are taking aim at an even bigger prize: TV.
    Publication Date: 4/21/2016
    Topics: B2B Marketing; Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Predictive is a major buzzword in marketing technology right now. This report explores this technology, uncovering how business-to-business (B2B) brands use data to build predictive models to improve their tactics at all stages of the customer funnel.
    Publication Date: 4/7/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.
    Publication Date: 1/28/2016
    Topics: Marketing Technology; Virtual & Augmented Reality
    Geographies: Canada; Worldwide; United States
    Context: Marketers now have a new medium—the immersive medium—enabled by virtual reality and augmented reality technologies through which they can tell stories and engage with audiences like never before.
    Publication Date: 12/24/2015
    Topics: Digital Travel Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: Worldwide digital travel sales will top $533 billion in 2015, up 13.3% from last year. Strong demand in Asia-Pacific, Latin America and the Middle East and Africa will help drive overall worldwide sales growth.
    Publication Date: 12/23/2015
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: Retail products and services purchased on the internet will account for 7.4% of the total retail market worldwide in 2015, or $1.671 trillion. By 2019, retail ecommerce sales will more than double to reach $3.578 trillion, yet it will still account for just a fraction (12.8%) of total retail purchases.
    Publication Date: 11/30/2015
    Topics: Digital Video; Targeting; TV Ad Spending; Mobile Messaging; Social Media Marketing; Social Commerce; Social Media Ad Spending; Digital Video Advertising; Ad Blocking; Viewability
    Geographies: United States
    Context: What will 2016 hold for social media? Here are eMarketer’s eight predictions for next year.
    Publication Date: 1/25/2018
    Topics: Digital Retail Practices; Digital Shoppers & Buyers; Omnichannel Retailing; Ecommerce Sales; Retail Ecommerce Sales
    Geographies: Canada
    Industries: Groceries
    Context: As more consumers embrace online shopping, Canada’s grocery sector is poised to capitalize.
    Publication Date: 3/13/2017
    Topics: Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; France; Germany; India; Japan; Mexico; Norway; Russia; South Korea; Sweden; United Kingdom; United States
    Context: A look at how and why shoppers in markets in Asia-Pacific, Europe, Latin America, and North America buy on foreign ecommerce sites.