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26 Results
Type:
Interview
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    Publication Date: 9/23/2016
    Name: Antonio Sciuto
    Title: Executive Vice President and CMO
    Company: Nestlé Waters North America
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, talks about the growth of consumer packaged goods (CPG) ecommerce and the company's approach to it.
    Publication Date: 5/4/2017
    Name: Antonio Sciuto
    Title: Executive Vice President and CMO
    Company: Nestlé Waters North America
    Topics: Brand Marketing; Social Media Marketing
    Geographies: North America
    Industries: Food & Beverage
    Context: Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, talks about what Facebook's fake news troubles have meant for Nestlé, and discusses what comes next.
    Publication Date: 4/14/2017
    Name: Grégoire Baret
    Title: General Manager, Omnichannel Experience
    Company: The Aldo Group
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: North America
    Context: Grégoire Baret, general manager of omnichannel experience at shoe retailer The Aldo Group, discusses recent improvements to the ecommerce—and in-store—shopping experience at the brand.
    Publication Date: 2/7/2018
    Name: Rolf Olsen
    Title: Chief Data Officer
    Company: Mindshare North America
    Topics: Customer Experience; Performance Benchmarks; Multichannel Marketing
    Geographies: United States
    Context: Don’t treat everyone the same
    Publication Date: 9/26/2017
    Name: Eunice Kim
    Title: Media Planner
    Company: Toyota North America
    Topics: Programmatic Advertising
    Geographies: United States
    Context: Eunice Kim, media planner at Toyota North America, talks about the evolution of programmatic advertising.
    Publication Date: 7/28/2017
    Name: Jeff Malmad
    Title: Managing Director, Head of Life+
    Company: Mindshare North America
    Topics: Digital Retail Practices; Customer Experience; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Retail
    Context: Jeff Malmad, managing director and head of Life+ at Mindshare North America, explains what chatbots can and cannot do for retailers.
    Publication Date: 11/2/2016
    Name: Diana Gordon
    Title: Senior Partner and Director, Shop+
    Company: Mindshare North America
    Topics: Omnichannel Retailing; Retail Performance Metrics
    Geographies: United States
    Industries: Retail
    Context: Diana Gordon, Mindshare North America's senior partner and director of the agency's commerce division Shop+, talks about four performance marketing trends that help retailers move shoppers forward in the customer journey.
    Publication Date: 7/18/2016
    Name: Rolf Olsen
    Title: Chief Data Officer
    Company: Mindshare North America
    Topics: Performance Benchmarks; Multichannel Marketing; Big Data
    Geographies: United States
    Context: Rolf Olsen recently spoke with eMarketer about what it takes from organizations to not just implement attribution solutions, but to make the most of them.
    Publication Date: 3/2/2017
    Name: Brandi Halls
    Title: Director, Brand Communications, North America
    Company: Lush Fresh Handmade Cosmetics
    Topics: Holiday & Seasonal Shopping; Customer Experience
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Brandi Halls, director of brand communications for North America at Lush Fresh Handmade Cosmetics, discusses the personal care brand’s record-breaking holiday season, and why a vast majority of its customers convert in-store.
    Publication Date: 1/4/2017
    Name: Scott Nelson
    Title: Head of North America
    Company: Viber
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Scott Nelson, head of North America at Viber, discusses how chatbots are shaking up the messaging space.
    Publication Date: 8/10/2016
    Name: Lizette Williams
    Title: Multicultural Marketing Leader, North America
    Company: Kimberly-Clark
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Personal Care & Beauty; Consumer Products (CPG)
    Demographics: Blacks; LGBT; Hispanics
    Context: Diversity and inclusiveness have become major issues in advertising in recent years, both for consumers and within the industry itself. Lizette Williams, multicultural marketing leader for North America at personal care-focused consumer packaged goods company Kimberly-Clark, spoke to eMarketer about how social media has brought these issues to the forefront, what brands have done in response and what the advertising industry can do to improve diversity within its ranks.
    Publication Date: 4/15/2016
    Name: Marissa Tarleton
    Title: CMO, North America
    Company: RetailMeNot
    Topics: Digital Retail Practices; Mcommerce; Omnichannel Retailing
    Geographies: United States
    Industries: Retail
    Context: Marissa Tarleton, CMO for North America at digital coupon marketplace RetailMeNot, discusses how retailers should cater to mobile shoppers with personalization and relevancy.
    Publication Date: 4/5/2016
    Name: Eric Mugnier
    Title: Senior Vice President, North America
    Company: M&C Saatchi Mobile
    Topics: Mobile Advertising; Targeting; Geolocation
    Geographies: United States
    Context: Before marketers jump in head first, they must think about location targeting beyond serving an ad to a mobile user who is near a physical store location. Eric Mugnier, senior vice president of North America at mobile marketing and advertising agency M&C Saatchi Mobile, told eMarketer's Tricia Carr how marketers can be smarter about location targeting and pitfalls to avoid.
    Publication Date: 9/21/2017
    Title: Six brand marketers and agency executives who have experimented with Snapchat as an organic marketing tool and an advertising platform
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Brand marketers and agency executives share their experiences using Snapchat for organic and paid campaigns.
    Publication Date: 7/13/2017
    Name: Gary Kanazawa
    Title: Head of StubHub Labs
    Company: StubHub
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Gary Kanazawa, head of StubHub Labs, the ticket reseller's mobile innovation group, talks about how the brand's bot makes the most of Facebook Messenger's social roots to drive engagement.
    Publication Date: 5/31/2017
    Title: Eight digital ad industry executives on the front line of the ad blocking crisis in the UK
    Topics: Digital Advertising; Mobile Advertising; Ad Blocking
    Geographies: United Kingdom
    Context: Eight digital ad industry executives discuss the extent of ad blocking in the UK, its impact on existing business models, and how publishers and advertisers are attempting to counter the threat.
    Publication Date: 4/19/2017
    Name: Alice Milligan
    Title: Chief Customer and Digital Experience Officer, Citi Global Cards
    Company: Citi
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Financial Services
    Context: Alice Milligan, chief customer and digital experience officer at Citi Global Cards, explains how the financial services firm is working to improve experiences to meet customers’ always-on expectations.
    Publication Date: 2/9/2017
    Name: Grant Gulovsen
    Title: CEO
    Company: Antipodal Talent
    Topics: Digital Video Advertising; Influencer Marketing
    Geographies: China; United States
    Context: Grant Gulovsen is the CEO of Antipodal Talent, a talent agency that specializes in connecting marketing influencers in China with US brands. He spoke with eMarketer about the significant growth in popularity of live streaming platforms in China, and how brands can tap into the power of influencer marketing in the country.
    Publication Date: 9/15/2016
    Title: 16 industry professionals from agencies, publishers and platforms
    Topics: Digital Advertising; Mobile Advertising; Mobile Apps; Performance Benchmarks; Digital Video Advertising; Programmatic Advertising; Viewability
    Geographies: United States
    Context: eMarketer asked a panel of programmatic ad experts from agencies, publishers and platforms about what is driving continued growth and interest in programmatic advertising in the US.
    Publication Date: 8/18/2016
    Title: Eight marketing executives with expertise in Snapchat’s advertising products
    Topics: Mobile Advertising; Mobile Video; Mobile Social Media; TV Advertising
    Geographies: United States
    Demographics: Teens; Millennials
    Context: Eight marketing executives with expertise in Snapchat’s advertising products talk to eMarketer about the growing similarities between advertising on Snapchat and on TV, especially as Snapchat’s user base continues its rapid growth.
    Publication Date: 8/18/2016
    Title: 11 brand marketers and agency executives involved in the process of developing creative assets for Snapchat's video ad product, Snap Ads
    Topics: Mobile Advertising; Mobile Video; Mobile Social Media
    Geographies: United States
    Context: 11 brand marketers and agency executives involved in the process of developing creative assets for Snapchat's video ad product, Snap Ads, share their tips for developing creative assets for Snap Ads that stand out.
    Publication Date: 7/6/2016
    Name: Hanna Golota
    Title: Operations Manager
    Company: Globalme
    Topics: Brand Marketing; Consumer Behavior; Mobile Video; Marketing Technology
    Geographies: Asia-Pacific
    Demographics: Languages; Asians
    Context: Hanna Golota, operations manager at localization and translation service Globalme, talks about how localization of marketing efforts means more than just translating languages correctly.
    Publication Date: 6/23/2016
    Name: Steve Hegenderfer
    Title: Director, Developer Programs
    Company: Bluetooth SIG
    Topics: Geolocation
    Geographies: Canada
    Industries: Retail
    Context: Steve Hegenderfer of Bluetooth SIG spoke with eMarketer about how retailers can utilize beacon technology to enhance the in-store experience and target customers at the point of sale.
    Publication Date: 5/16/2016
    Title: An interview with nine marketing leaders from brands and agencies that have experience with video advertising on social networks
    Topics: Social Media Marketing
    Geographies: United States
    Context: In this eMarketer Roundtable, we ask nine marketing leaders from brands and agencies about best practices for social media video advertising.
    Publication Date: 3/18/2016
    Name: Eight US advertising executives
    Title: from digital agencies, programmatic and social advertising platforms and industry organizations
    Topics: Digital Advertising; Mobile Advertising
    Geographies: United States
    Context: With digital budgets nearing TV heights, digital marketers are under more pressure than ever to deliver a larger return on their investment. With that in mind, eMarketer asked a panel of digital advertising experts: How can digital advertisers get a bigger bang for their buck this year?
    Publication Date: 12/1/2017
    Name: Matthew Fanelli
    Title: Senior Vice President, Digital
    Company: MNI Targeted Media
    Topics: Digital Video; Connected TVs
    Geographies: United States
    Context: Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.