FEB 5, 2020
The average age of mothers having their first child was 29.2 in Canada in 2016, the most recent year for which census data is available. Mothers’ average age at childbirth, which factors all births, was 30.8 years. Assigning personas like moms to the millennial demographic has provided an effective form of sub-segmentation that leads to campaigns with more precise targeting and a more contextual tone.
MAR 26, 2020
A lot of my posts are targeted to busy moms on the go, showing ways they can simplify their life, or products that I can rely on as a mom. It does drive product purchases, but it's extremely hard to track, because a lot of things that I promote are purchased at the grocery store; it's a lot different from driving direct sales.” —Marquis Clarke, an Instagram creator focusing on parenting and lifestyle.