NOV 15, 2018
How to get better results
Director, Product Marketing
SEP 18, 2018
Email marketing, baby boomer style
Vice President, Marketing
JAN 20, 2017
Kevin Heery, senior vice president of platform product and engineering at Time Inc., talks about the tactics and technologies that can persuade users to stay on one site or app.
Senior Vice President, Platform Product and Engineering
OCT 6, 2016
Arun Pattabhiraman, vice president and global head of marketing for mobile advertising platform InMobi, explains how digital advertising in India is chipping away at traditional media ad spending thanks to the country's growth in smartphone users.
Vice President, Global Head of Marketing
OCT 2, 2018
Brand lift studies prove it
National Media Manager
Toyota Motor North America
NOV 21, 2017
Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
Head of Sales and Marketing
JUL 13, 2017
Matt Sueoka, vice president of digital partnerships and development at American Express, discusses how receptive the company’s customers have been to its Messenger bot, and how brands can guide users through the bot experience.
Vice President, Digital Partnerships and Development
SEP 28, 2016
Jonathan S. Paul, Bloomingdale's operating vice president of social media and paid media, discusses how the high-end retailer drove Snapchat's millennial-saturated user base to explore its brick-and-mortar locations.
Jonathan S. Paul
Operating Vice President, Social Media and Paid Media
SEP 13, 2018
Stand out in the inbox, or get deleted
Stephen Driscoll, Brent Christensen, Victoria Vaynberg, Harris Beber
Vice President, Marketing , Director, Digital Marketing for Email and Push, CMO, CMO
AARP, Overstock.com, Resy, Vimeo
AUG 10, 2018
Plus, what's delaying mass adoption
Director, Digital Experience
JUL 26, 2018
And why it's worth the effort
Director, Social Media
Schafer Condon Carter
JUN 21, 2018
The moment isn't all that matters
Executive Vice President, Business Development and Marketing
JUN 27, 2017
Andrew Colberg-Amador, senior vice president of strategy and analysis at DigitasLBi, discusses the capabtilities and challenges of the solutions used by marketers today to integrate TV, digital and in-store data.
Senior Vice President, Strategy and Analysis
JUN 23, 2017
Neil Sweeney, founder and CEO of Freckle IoT, discusses why marketers need to pause before they use location data for in-store attribution.
Founder and CEO
MAY 31, 2017
Eight digital ad industry executives discuss the extent of ad blocking in the UK, its impact on existing business models, and how publishers and advertisers are attempting to counter the threat.
Eight digital ad industry executives on the front line of the ad blocking crisis in the UK
MAY 1, 2017
Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.
NOV 17, 2016
Charulata Ravi Kumar, CEO of interactive agency Razorfish India, tells eMarketer what is preventing widespread internet use in its mobile-first market and what brands need to know about digital advertising in India.
Charulata Ravi Kumar