Interview

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    Interview
     | 
    SEP 10, 2018

    Rich Communication Services (RCS) is almost here

    John Duffy
    Co-Founder, CEO
    3Cinteractive
    Interview
     | 
    SEP 21, 2018
    Omar Seyal
    Head of Discovery Product
    Pinterest
    Interview
     | 
    SEP 10, 2018

    Cole was interviewed as part of eMarketer's September report, "Messaging Apps and Marketing 2018: Facebook Messenger, WhatsApp and RCS Help Brands Connect with Customers.". What common mistakes do brands make when they use Facebook Messenger for marketing? The biggest pitfall is treating it like a broadcast channel instead of leveraging Messenger's strengths.

    Liz Cole
    Vice President, Group Director of Social Strategy
    Digitas
    Interview
     | 
    SEP 10, 2018

    The payoff of creating an effective bot

    John Keefe
    Bot Developer and App Product Manager
    Quartz
    Interview
     | 
    NOV 15, 2018

    How to get better results

    Aaron Sawitsky
    Director, Product Marketing
    Localytics
    Interview
     | 
    NOV 15, 2018

    How to get the opt-in

    Keith Sibson
    Senior Vice President, Product and Marketing
    PostUp
    Interview
     | 
    OCT 2, 2018

    Brand lift studies prove it

    Nancy Inouye
    National Media Manager
    Toyota Motor North America
    Interview
     | 
    OCT 2, 2018

    Travel app Hopper gets creative and sees results

    Simon Lejeune
    Head, User Acquisition
    Hopper
    Interview
     | 
    OCT 2, 2018

    Does it come down to CPMs?

    Arielle Vogelstein
    Growth Principal
    Via
    Interview
     | 
    SEP 21, 2018

    Have your clients noticed a decrease in their text or voice searches as a result of visual search? The reality is that visual search isn't taking away from text or voice—it's just adding to the overall search. People are searching with a new mode. Do most people who try visual search come back and try it again? We see extremely high retention rates with Slyce.

    Ted Mann
    CEO
    Slyce
    Interview
     | 
    SEP 10, 2018

    Whether we still use our smartphones or head-mounted AR displays, the concept of entering text to get information is going to change to pointing your camera at something you want to learn about and retrieving the information that way. There will be a shift from text entry to more visual entry.

    Keith Soljacich
    Vice President of Experiential Technology
    Digitas
    Interview
     | 
    JUN 4, 2018

    When we question people about the iPhone Plus, they say it's about dexterity for texting. A lot of them text to stay in touch with their kids and grandkids because it's their preferred mode of communication. If the smartphone is primarily thought of as a communication tool, what's the role of the tablet for younger boomers?

    Lori Bitter
    President
    The Business of Aging
    Interview
     | 
    JUN 11, 2018

    In the physical shopping world, the brain processes information a lot faster with a visual experience vs. text. We've introduced a couple of discovery tools that help the user have the opportunity to engage with the content visually: Shop the Look and Pinterest Lens. Can you walk through these tools and their applications for retail?

    Amy Vener
    Retail Vertical Strategy Lead
    Pinterest
    Interview
     | 
    JUN 25, 2018

    Anyone building a skill must reimagine their content delivery strategy to be single-statement-driven rather than long-form-text-driven. How did you make sure skill users get more concise answers to their queries? We realized the architecture must have a logical, unidirectional flow for voice assistants to source the correct answer.

    Preston So
    Director, Research and Innovation
    Acquia Labs
    Interview
     | 
    DEC 4, 2018

    Texting wasn't allowed in hospitals in the early days, but then a company came out with two-way encryption. We don’t have that yet for voice, but we will. What's your advice for getting started in the space? If you want to build a business, you want to fail fast, and the best way to fail, succeed and iterate is to spend time with the actual users who that idea serves.

    Heidi Culbertson
    CEO
    Marvee
    Interview
     | 
    SEP 6, 2018

    This is one of my favorite examples—as an experiment, a brand took text from some of the five-star reviews it received, and used those blurbs as feature bullets in the description of the product at the top of the page on Amazon. They found that those changes helped increase search ranking and conversion rates on their products. That makes you wonder, why don’t more brands do that?

    Rob Gonzalez
    Co-Founder, Executive Vice President of Business Development
    Salsify
    Interview
     | 
    JUL 17, 2018

    Our clients are still building mobile-optimized websites with the option of Spanish text, but they're interested in voice. Google, Apple and Amazon are testing different angles as they monetize their smart speaker audiences. They're building critical mass and data on their audiences, and then they're figuring out the advertising side.

    Lee Vann
    Chief Strategy Officer
    Captura Group
    Interview
     | 
    JUN 11, 2018

    It's not "we have a website, we have technology for text messaging and we have a store—how should we fit those together?" It’s "who is this person? What is their day like? And how are they coming to us?". It’s an art and a science. We’re always keeping an ear to the ground, and we have dedicated resources focused on listening on social channels. We feel like the answer is right in front of us.

    Aubrie Pagano
    Co-Founder and CEO
    Bow & Drape
    Interview
     | 
    JUN 6, 2018

    Anything—email, voice, text—taken out of the context of the overall customer experience can lead to making wrong decisions. If I send you an email and then you come to my website, are those channels complementing each other? Or am I just giving you the same message? What's happening on other channel interactions?

    Sami Hassanyeh
    Chief Digital Officer
    AARP
    Interview
     | 
    SEP 28, 2018

    Whether we’re still using smartphones or head-mounted AR displays, the concept of entering text to get information is going to shift to more of a visual entry. You'll be able to point your camera at something you want to learn about and retrieve information.

    Tony Bevilacqua, Tom Emrich, Adam Fingerman, Ben Gaddis, Jeff Lucas, Keith Soljacich, Jacob Taylor
    Founder, CEO , Partner, Co-Founder, Chief Experience Officer, President, Vice President, Head of Americas Sales and Global Teams, Vice President, Experiential Technology, Founder, CEO
    Cognitive3D, Super Ventures, ArcTouch, T3, Oath, Digitas, Civitas Marketing
    Interview
     | 
    OCT 9, 2018

    Most people have a preference to engage in messaging or texting as opposed to calling. We're expecting that tens of thousands of calls will not hit the call center because they're simple enough for Juliet to manage. We'll leave our call center to handle more complex queries.

    Alfredo Tan
    Chief Digital and Innovation Officer
    WestJet