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    Interview
     | 
    JUN 4, 2018

    Though younger boomers are often introduced to platforms and devices by their children, or even their grandchildren, this segment of the population is doing it their way and cementing their own usage habits. eMarketer's Tricia Carr spoke with Lori Bitter, president of The Business of Aging, about how the younger half of the US baby boomer population makes use of mobile devices, smart speakers, ecommerce

    Lori Bitter
    President
    The Business of Aging
    Interview
     | 
    NOV 15, 2018

    How to get better results

    Aaron Sawitsky
    Director, Product Marketing
    Localytics
    Interview
     | 
    SEP 10, 2018

    Rich Communication Services (RCS) is almost here

    John Duffy
    Co-Founder, CEO
    3Cinteractive
    Interview
     | 
    OCT 22, 2018

    Think beyond voice assistants

    Nate Shurilla
    Asia-Pacific Head of Innovation and North Asia Commerce
    iProspect
    Interview
     | 
    JUL 17, 2018

    Since mobile devices have taken over the role of computers, Latino consumers want larger screens that deliver a better experience.

    Lee Vann
    Chief Strategy Officer
    Captura Group
    Interview
     | 
    JUN 6, 2018

    They play games, they look for information and content, they buy AARP membership in large numbers on mobile devices, and they're highly engaged in social media. More than half of the traffic to our digital platforms comes from mobile devices. The smart speaker is about providing value as well. And it's not just about speakers—voice technology is becoming much more ubiquitous for people 50 and older.

    Sami Hassanyeh
    Chief Digital Officer
    AARP
    Interview
     | 
    JUL 12, 2018

    What makes kids use smart speakers vs. a mobile device, tablet or even their desktop? Kids find the ease of access, novelty and ambiance of the device appealing. This generation of kids are masters of multitasking, and the sense of immediacy in audio interactions is appealing to them. Amazon's deliberate effort to get these devices into every home helps, too.

    Dylan Collins
    CEO
    SuperAwesome
    Interview
     | 
    JUL 20, 2018

    Many advertisers still have trouble getting individuals

    Michael Hayes
    Chief Revenue Officer and CMO
    UberMedia
    Interview
     | 
    SEP 11, 2018

    We draw a straight line out of the middle of the mobile device to see what items the view point is centered on. What kinds of companies and brands are you primarily working with? We’ve been working primarily with B2B companies, and our main clients are in the consumer packaged goods (CPG) space.

    Tony Bevilacqua
    Founder, CEO
    Cognitive3D
    Interview
     | 
    SEP 13, 2018

    Knowing that someone may be on a mobile device plays into how you design your message and creative. The way you speak to a customer on mobile is very different from desktop—you have their attention for only a short period of time, and what they are willing to interact with differs also.

    Stephen Driscoll, Brent Christensen, Victoria Vaynberg, Harris Beber
    Vice President, Marketing , Director, Digital Marketing for Email and Push, CMO, CMO
    AARP, Overstock.com, Resy, Vimeo
    Interview
     | 
    SEP 18, 2018

    But now a little over 50% of all our emails are read on mobile devices, which according to the data I’ve read, is pretty much on par with the overall market. Design is also a big part of it. You want to think about what a person is doing at the time they receive a communication from you, and knowing that somebody might be on a mobile device plays into how you design your message.

    Stephen Driscoll
    Vice President, Marketing
    AARP
    Interview
     | 
    AUG 14, 2018

    In Brazil—as well as in other countries in Latin America—many people have already been accessing websites and stores on mobile devices rather than on personal computers. When it comes to making a purchase, this trend is no different. Anyone who is not focused on providing good and differentiated experience on mobile devices will be closing themselves up to most of the market.

    Felipe Schepers, Maurício Salvador, Thoran Rodrigues
    COO and Co-Founder , President, CEO
    OpinionBox, Associação Brasileira de Comércio Eletrônico (ABComm), BigData Corp.
    Interview
     | 
    SEP 20, 2018

    They're also leveraging both their mobile devices, as well as our app for how-to content, to check inventory and to decide how they want those products delivered to them. From a feature standpoint, voice and visual search are generating the greatest adoption right now.

    Dawn Erksa
    senior director of marketing
    Home Depot
    Interview
     | 
    JUL 25, 2018

    Consumers' car rides are changing, whether that's due to their connected vehicles or the mobile devices they bring with them on the road.

    Anasofía Sánchez Juárez
    Director General, Operations and Country Manager, Mexico
    Waze
    Interview
     | 
    SEP 28, 2018

    Seven experts discuss the state of the market

    Tony Bevilacqua, Tom Emrich, Adam Fingerman, Ben Gaddis, Jeff Lucas, Keith Soljacich, Jacob Taylor
    Founder, CEO , Partner, Co-Founder, Chief Experience Officer, President, Vice President, Head of Americas Sales and Global Teams, Vice President, Experiential Technology, Founder, CEO
    Cognitive3D, Super Ventures, ArcTouch, T3, Oath, Digitas, Civitas Marketing
    Interview
     | 
    SEP 10, 2018

    It'll be as ubiquitous as the internet

    Keith Soljacich
    Vice President of Experiential Technology
    Digitas
    Interview
     | 
    AUG 14, 2018

    According to a recent study by BigData Corp. conducted for us this year, the results showed positive growth for mcommerce: 74.26% of online businesses in Argentina now have websites that are optimized for mobile devices, compared to just 10.42% in 2017.

    Andrea Stairs, Andries Oudshoorn, Lucas Medola
    General Manager, Canada and Latin America, CEO, CFO, LATAM
    eBay, OLX Brasil, PayPal
    Interview
     | 
    JUN 15, 2018

    Where consumers spend their time

    Steve Newcomb
    Founder and CEO
    Famous Industries
    Interview
     | 
    MAR 27, 2018

    Don't rely fully on technology

    Thomas Prommer
    Managing Director, Technology
    Huge
    Interview
     | 
    JUL 18, 2018

    We know many TV viewers use their mobile devices during commercials. Will you use this second screen in your VOD advertising? Yes, and we currently do for linear TV. For large TV buys, we track consumers' mobile searches around specific keywords used throughout the campaign.

    Sameer Bandeali
    Digital Marketing and Ecommerce Leader
    Maple Leaf Foods
    Interview
     | 
    AUG 10, 2018

    Plus, what's delaying mass adoption

    Paul Murray
    Director, Digital Experience
    Dunkin' Brands
    Interview
     | 
    JUN 15, 2018

    Why they're growing skeptical of Facebook and Google

    Michael Zimbalist
    Chief Strategy and Innovation Officer
    Philadelphia Media Network
    Interview
     | 
    AUG 3, 2018

    Heineken explores the emerging ad format

    Frank Amorese
    Senior Media Director
    Heineken USA
    Interview
     | 
    JUL 20, 2018

    It's now or never

    Doug Robinson
    CEO
    Fresh Digital Group
    Interview
     | 
    JUN 11, 2018

    And what the future holds

    Steve Yankovich
    Chief Product Architect
    eBay