Previously, many people thought that conversions only happened on desktop and regarded mobile advertising as nothing more than clickbait to capture prospects’ attention. Nowadays, this way of thinking has been rapidly changing since an increasing number of purchases are being made on mobile devices.
Diego Urfeig, Ignacio Álvarez Sáez, Marcos Christensen, Marcos Pueyrredón
Executive Director, General Manager and Chief Growth Officer, Vice President, Southern Cone, President
Cámara Argentina de Comercio Electrónico (CACE), Logan, comScore, El Instituto Latinoamericano de Comercio Electrónico (eCommerce Institute)