Interview
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JUN 5, 2017
Dr. Jake Beniflah, executive director of the Center for Multicultural Science, explains the role of acculturation and generation when marketing to US Hispanic millennials.
Dr. Jake Beniflah
Executive Director
Center for Multicultural Science
Interview
|
FEB 14, 2017
Derek Smith, principal at PricewaterhouseCoopers' US Advisory Entertainment and Media group, talks about the similarities and differences in how millennials and Gen Xers engage with digital media.
Derek Smith
Principal, US Advisory Entertainment and Media
PricewaterhouseCoopers
Interview
|
JAN 26, 2017
For jewelry subscription service Rocksbox, half of its members are older millennials ages 25 to 35. Vice president of marketing Erin O'Leary tells eMarketer how the company drives signups from this target group.
Erin O'Leary
Vice President, Marketing
Rocksbox
Interview
|
JAN 23, 2017
Entourage Clothing, a chain of affordable clothing boutiques in the southeastern US, has a customer base of younger millennials. Creative director Natalie Gazaway discusses how the retailer keeps this target demographic engaged.
Natalie Gazaway
Creative Director
Entourage Clothing
Interview
|
JUN 12, 2018
What the generation values most
Andrew Au
President
Intercept Group
Interview
|
APR 17, 2017
Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
Mark Weinstein
Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
Hilton Worldwide
Interview
|
SEP 12, 2017
Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.
Tim Keller
Executive Director, Brand Strategy and Innovation
Kolle Rebbe
Interview
|
AUG 31, 2017
Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany.
Dr. Tanja Boga
Unit Director on Innovation and Tool Development
Mediaplus
Interview
|
AUG 31, 2017
Dan Hagen, chief strategy officer at Carat UK, discusses why millennials are so hard to reach in today's media landscape.
Dan Hagen
Chief Strategy Officer
Carat UK
Interview
|
JUN 11, 2018
Going beyond age and gender demographics
Katherine Debicki
Senior Marketing Manager, Media, Digital and Ecommerce
KFC Canada
Interview
|
JUN 6, 2018
It's not much different than millennials, AARP says
Sami Hassanyeh
Chief Digital Officer
AARP
Interview
|
MAY 1, 2017
Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.
Bernhard Baumann
CEO
Shpock
Interview
|
JUN 11, 2018
Kristin Wozniak
Vice President, Analytics and Insight
Wavemaker