What the generation values most

Going beyond age and gender demographics

How to meet their expectations

Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.

Julie Michaelson, head of global sales at BabyCenter, explains how mothers use smartphones, social media and emerging technology.

Influencer marketing is everywhere. Mindy Murray, brand communications manager at 3M, explains how its Scotch-Brite brand differentiates itself in the space.

George Wright, CEO of Smart Communications, explains how banks in the UK can make their digital services more appealing across generations.

Trevor Carr, CEO of Noise Digital, talks about the challenges of advertising across TV and digital at a time when the TV commercial is losing its luster.

Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.

George Carey, founder and CEO of The Family Room, explains how women's digital behaviors change when they become mothers and as their kids get older.

Buyers come in all ages and income levels

It's all about education and experience

Why Canada's Maple Leaf Foods wants in

Give them what they want, when they want it

But the hype of programmatic TV is overblown

The Set Hotels explains its approach