JUN 12, 2018
What the generation values most
JUN 11, 2018
Going beyond age and gender demographics
Senior Marketing Manager, Media, Digital and Ecommerce
SEP 12, 2017
Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.
Executive Director, Brand Strategy and Innovation
AUG 31, 2017
Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany.
Dr. Tanja Boga
Unit Director on Innovation and Tool Development
AUG 31, 2017
Dan Hagen, chief strategy officer at Carat UK, discusses why millennials are so hard to reach in today's media landscape.
Chief Strategy Officer
JUN 5, 2017
Dr. Jake Beniflah, executive director of the Center for Multicultural Science, explains the role of acculturation and generation when marketing to US Hispanic millennials.
Dr. Jake Beniflah
Center for Multicultural Science
APR 17, 2017
Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
FEB 14, 2017
Derek Smith, principal at PricewaterhouseCoopers' US Advisory Entertainment and Media group, talks about the similarities and differences in how millennials and Gen Xers engage with digital media.
Principal, US Advisory Entertainment and Media
JAN 26, 2017
For jewelry subscription service Rocksbox, half of its members are older millennials ages 25 to 35. Vice president of marketing Erin O'Leary tells eMarketer how the company drives signups from this target group.
Vice President, Marketing
JAN 23, 2017
Entourage Clothing, a chain of affordable clothing boutiques in the southeastern US, has a customer base of younger millennials. Creative director Natalie Gazaway discusses how the retailer keeps this target demographic engaged.
OCT 12, 2016
Jill Orsini, advertising director of Cotton Incorporated, discusses what the company learned about its millennial audience through a recent interactive video project.
OCT 11, 2016
Jeff Wellington, vice president and group publisher at Meredith Parents Network, spoke to eMarketer about what the media company is doing to connect with millennial mothers, and what makes this group of mothers unique.
Vice President and Group Publisher
Meredith Parents Network
OCT 7, 2016
Liz Hawks, senior vice president and partner at communication and marketing company FleishmanHillard, discusses how motherhood shapes women as consumers.
Senior Vice President and Partner
AUG 30, 2016
Megan Lazovick, director of research at Edison Research, spoke to eMarketer about some common characteristics of millennial moms and how they're using digital, mobile and social media.
JUN 11, 2018
Vice President, Analytics and Insight
JUN 6, 2018
It's not much different than millennials, AARP says
Chief Digital Officer
MAY 1, 2017
Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.
SEP 28, 2016
Jonathan S. Paul, Bloomingdale's operating vice president of social media and paid media, discusses how the high-end retailer drove Snapchat's millennial-saturated user base to explore its brick-and-mortar locations.
Jonathan S. Paul
Operating Vice President, Social Media and Paid Media