What the generation values most

Going beyond age and gender demographics

Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.

Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.

Jill Orsini, advertising director of Cotton Incorporated, discusses what the company learned about its millennial audience through a recent interactive video project.

Jeff Wellington, vice president and group publisher at Meredith Parents Network, spoke to eMarketer about what the media company is doing to connect with millennial mothers, and what makes this group of mothers unique.

Liz Hawks, senior vice president and partner at communication and marketing company FleishmanHillard, discusses how motherhood shapes women as consumers.

Megan Lazovick, director of research at Edison Research, spoke to eMarketer about some common characteristics of millennial moms and how they're using digital, mobile and social media.

Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.

Jonathan S. Paul, Bloomingdale's operating vice president of social media and paid media, discusses how the high-end retailer drove Snapchat's millennial-saturated user base to explore its brick-and-mortar locations.