Geography

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Middle East & Africa (6)
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7 Results
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Article
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    Publication Date: 9/7/2017
    Topics: Ecommerce Sales
    Geographies: Middle East & Africa
    Context: The purchase of on-demand delivery marketplace Wing.ae could help increase ecommerce’s lagging share of retail sales in the region by improving delivery issues that some see as an ecommerce inhibitor.
    Publication Date: 10/4/2016
    Topics: Mobile Broadband
    Geographies: Middle East & Africa
    Context: eMarketer estimates that the Middle East and Africa account for 10.3% of mobile phone users in the world. But according to June 2016 research, the region is home to only around 4% of 4G LTE connections worldwide. The disparity is especially large in Africa.
    Publication Date: 9/21/2016
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Middle East & Africa; Asia-Pacific; United States
    Context: Because of the rise of programmatic and its data-centric nature, more and more digital marketers—and publishers—are looking for adequate technology support. Most of these media professionals worldwide said establishing a programmatic technology partnership—from consultation to completion—takes less than six months.
    Publication Date: 9/21/2016
    Topics: Internet Users; Mobile Users
    Geographies: Middle East & Africa
    Context: The Middle East and Africa has the lowest rate of internet usage in the world—but it includes a few countries where penetration is extremely high, such as the United Arab Emirates where more than three-quarters of the population is online. The divide between sub-Saharan Africa and the rest of the region is clear: Internet penetration is nearly twice as high in the Middle East and North Africa.
    Publication Date: 5/26/2016
    Topics: Digital Video
    Geographies: Middle East & Africa
    Context: Internet users in the Middle East and North Africa have a strong appetite for digital video. According to research from Ipsos Connect, at least half of respondents in each country included in the survey said they watched movies digitally.
    Publication Date: 4/26/2016
    Topics: Real-Time Bidding (RTB)
    Geographies: Middle East & Africa; Asia-Pacific; Europe; Latin America; United States
    Context: Many digital marketing professionals worldwide say they feel very satisfied, or somewhat satisfied, with current real-time bidding (RTB) win rates, according to September research.
    Publication Date: 3/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia; Philippines; Singapore
    Context: As competition in the SVOD sector in Southeast Asia heats up, some players are looking to expand in foreign markets.