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Europe (4)
North America (18)
Worldwide (1)

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27 Results
Type:
Interview
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    Publication Date: 2/23/2017
    Name: Chris Welsh
    Title: Vice President, TV and Sport, EMEA
    Company: MPP Global Solutions
    Topics: Digital Video; TV; Digital Video Advertising; TV Advertising
    Geographies: United Kingdom
    Context: Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences.
    Publication Date: 12/5/2016
    Name: Leanne Johnson
    Title: Head of Social
    Company: GoPro
    Topics: Mobile Messaging; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Context: Leanne Johnson, head of social at camera company GoPro, talks about how the brand is preparing for 2017.
    Publication Date: 5/18/2018
    Name: Ikechi Okoronkwo
    Title: Director, Marketing Sciences
    Company: Mindshare North America
    Topics: Customer Experience; Big Data
    Geographies: United States; Worldwide
    Context: Mindshare explains the measurement framework
    Publication Date: 11/8/2017
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.
    Publication Date: 8/10/2017
    Name: Greg Hounslow
    Title: Emerging Media Manager
    Company: WestJet
    Topics: Digital Advertising; Social Media Marketing; TV Advertising
    Geographies: United States
    Context: Greg Hounslow, emerging media manager at WestJet, talks about the advantages of in-stream advertising on Facebook.
    Publication Date: 7/18/2017
    Name: Julie Michaelson
    Title: Head of Global Sales
    Company: BabyCenter
    Topics: Social Media Marketing; Internet of Things (IoT)
    Geographies: United States
    Demographics: Mothers
    Context: Julie Michaelson, head of global sales at BabyCenter, explains how mothers use smartphones, social media and emerging technology.
    Publication Date: 5/9/2017
    Name: Nishtha Mehta
    Title: Founder
    Company: CollabCentral Consulting
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
    Publication Date: 4/3/2017
    Name: Dr. Erik Nylen
    Title: Data Scientist
    Company: Parsec Media
    Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Advertising; Cost per Click (CPC); Digital Media Buying
    Geographies: United States
    Context: Parsec Media's Dr. Erik Nylen, data scientist, and Theodora Berenson, director of marketing, talk about how time is a better currency for buying mobile display ads than reach and frequency.
    Publication Date: 8/22/2016
    Name: Michael Rucker
    Title: Co-Founder and COO
    Company: OmniVirt
    Topics: Digital Display Advertising; Programmatic Advertising; Virtual & Augmented Reality
    Geographies: United States
    Context: Michael Rucker, co-founder and COO of OmniVirt, a cross-platform virtual reality ad platform, talks about how his company is working to bring its virtual reality content to standard digital display ads.
    Publication Date: 4/28/2016
    Name: Mohan Ramaswamy
    Title: Strategy Partner
    Company: Work & Co
    Topics: Customer Experience
    Geographies: United States
    Industries: Advertising Agencies
    Context: Mohan Ramaswamy, strategy partner at digital product design and development agency Work & Co, talks about how consumer expectations of digital experiences are changing and how his firm helps brands evolve to meet and exceed those expectations.
    Publication Date: 4/15/2016
    Name: Jeff Campbell
    Title: Co-Founder and Managing Director
    Company: Resolution Media
    Topics: Mobile Advertising; Omnichannel Retailing
    Geographies: United States
    Industries: Retail
    Context: Jeff Campbell, co-founder and managing director of Resolution Media, talks about the ways mobile can influence consumers as they move through the path to purchase and why retailers should rethink the way they measure mobile advertising.
    Publication Date: 4/12/2016
    Name: Adrian McDonald
    Title: Chief Product Officer
    Company: Widespace
    Topics: Digital Video Advertising; Digital Display Advertising; Viewability
    Geographies: United Kingdom
    Context: Adrian McDonald, chief product officer at mobile ad platform Widespace, spoke to eMarketer about the importance of measuring viewability and what other metrics shouldn't be ignored.
    Publication Date: 2/1/2017
    Name: Duane Schulz
    Title: Vice President, Digital and Demand Marketing and Technology
    Company: Xerox
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Duane Schulz, vice president of digital and demand marketing and technology at Xerox, tells eMarketer about how the company has wrangled its marketing technology stack and how that has led to organizational changes.
    Publication Date: 2/1/2017
    Name: Michael Bower
    Title: Director, Global Ecommerce and Digital Services, Canada
    Company: Marriott International
    Topics: Digital Retail Practices; Digital Shoppers & Buyers
    Geographies: Canada
    Industries: Travel
    Context: Michael Bower, Marriott’s director of global ecommerce and digital services for Canada, discusses what drove the company’s 10% ecommerce sales growth in Canada in 2016.
    Publication Date: 8/16/2017
    Name: Sean Wilkins
    Title: Vice President, Strategy
    Company: Zeta Global
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Context: Sean Wilkins, vice president of strategy at Zeta Global, discusses why retailers should break way from the seasonal retail cycle.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 4/27/2017
    Name: Shuba Krishnan
    Title: Director, Business Development
    Company: Innity
    Topics: Digital Display Advertising; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
    Publication Date: 1/10/2017
    Name: Steve Kraus
    Title: Chief Insights Officer
    Company: Ipsos
    Geographies: United States
    Industries: Luxury Goods
    Demographics: Affluent
    Context: Steve Kraus, chief insights officer at market research firm Ipsos, talks about the New Age rich.
    Publication Date: 1/6/2017
    Name: Jay Friedman
    Title: Partner and COO
    Company: Goodway Group
    Topics: Mobile Advertising; Social Media Usage; Digital Video Advertising
    Geographies: United States
    Context: Goodway Group's Jay Friedman spoke with eMarketer about how mobile has become the go-to platform for video viewing, but it is still working through growing pains.
    Publication Date: 10/26/2016
    Name: Mudit Jaju
    Title: Head of Ecommerce, EMEA, and Digital and Data Partner
    Company: MEC Global
    Topics: Holiday & Seasonal Shopping
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: Mudit Jaju, head of ecommerce in EMEA for media agency network MEC Global, spoke with eMarketer about the evolving UK holiday shopping season.
    Publication Date: 10/26/2016
    Name: David Jowett
    Title: President of Europe
    Company: DAC Group
    Topics: Holiday & Seasonal Shopping; Geolocation
    Geographies: United Kingdom
    Context: The DAC Group, a 44-year-old geolocation marketing firm, spoke with eMarketer about how geolocation and click-and-collect services have become hot ticket items for UK brands during the 2016 Christmas shopping season.
    Publication Date: 4/18/2016
    Name: Josh Sutton
    Title: Global Head, Artificial Intelligence Practice
    Company: Publicis.Sapient
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Josh Sutton, global head of the artificial intelligence practice at Publicis.Sapient, talks about the current state and future potential of using artificial intelligence for marketing and advertising.
    Publication Date: 4/13/2016
    Name: Jason Widup
    Title: Senior Director, Demand Generation and Marketing Operations
    Company: Getty Images
    Topics: B2B Marketing; Big Data; Marketing Technology; Artificial Intelligence (AI); Retail Performance Metrics
    Geographies: United States
    Context: Jason Widup, senior director of demand generation and marketing operations at Getty Images, explains how the business-to-business (B2B) company uses predictive capabilities to identify opportunities in its pool of current customers and beyond.
    Publication Date: 3/30/2016
    Name: Lijun Xin
    Title: President, Apparel and Home Furnishing Business Unit
    Company: JD.com
    Topics: Digital Shoppers & Buyers; Cross-Border Ecommerce
    Geographies: China
    Industries: Retail
    Context: JD.com, China's second-largest online retailer, said it has an edge on the ecommerce leader, Alibaba. Lijun Xin, president of JD.com's apparel and home furnishing business unit, explains why.
    Publication Date: 1/4/2016
    Name: Amrita Thapar
    Title: Content Leader
    Company: Genpact
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: Genpact (formerly GE Capital) dedicates half of its marketing budget to content marketing. Content leader Amrita Thapara explains why.
    Publication Date: 12/15/2015
    Name: Rustin Banks
    Title: Co-Founder and Chief Product Officer
    Company: TapInfluence
    Topics: Influencer Marketing
    Geographies: United States
    Context: Rustin Banks, co-founder and chief product officer of influencer marketing platform TapInfluence, discusses the evolution of influencer marketing.
    Publication Date: 12/4/2015
    Name: Ellen Hou
    Title: Group Managing Director and Chief Strategy Officer
    Company: McCann Worldgroup Shanghai
    Topics: Consumer Behavior; Digital Shoppers & Buyers; Marketing Technology
    Geographies: China
    Context: Ellen Hou, group managing director and chief strategy officer for marketing firm McCann Worldgroup Shanghai, explains how consumers in China are tech-savvy but also want an emotional shopping experience