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    Publication Date: 9/7/2017
    Topics: Ecommerce Sales
    Geographies: Middle East & Africa
    Context: The purchase of on-demand delivery marketplace could help increase ecommerce’s lagging share of retail sales in the region by improving delivery issues that some see as an ecommerce inhibitor.
    Publication Date: 9/21/2016
    Topics: Internet Users; Mobile Users
    Geographies: Middle East & Africa
    Context: The Middle East and Africa has the lowest rate of internet usage in the world—but it includes a few countries where penetration is extremely high, such as the United Arab Emirates where more than three-quarters of the population is online. The divide between sub-Saharan Africa and the rest of the region is clear: Internet penetration is nearly twice as high in the Middle East and North Africa.
    Publication Date: 5/26/2016
    Topics: Digital Video
    Geographies: Middle East & Africa
    Context: Internet users in the Middle East and North Africa have a strong appetite for digital video. According to research from Ipsos Connect, at least half of respondents in each country included in the survey said they watched movies digitally.
    Publication Date: 10/4/2016
    Topics: Mobile Broadband
    Geographies: Middle East & Africa
    Context: eMarketer estimates that the Middle East and Africa account for 10.3% of mobile phone users in the world. But according to June 2016 research, the region is home to only around 4% of 4G LTE connections worldwide. The disparity is especially large in Africa.
    Publication Date: 9/21/2016
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Middle East & Africa; Asia-Pacific; United States
    Context: Because of the rise of programmatic and its data-centric nature, more and more digital marketers—and publishers—are looking for adequate technology support. Most of these media professionals worldwide said establishing a programmatic technology partnership—from consultation to completion—takes less than six months.
    Publication Date: 4/26/2016
    Topics: Real-Time Bidding (RTB)
    Geographies: Middle East & Africa; Asia-Pacific; Europe; Latin America; United States
    Context: Many digital marketing professionals worldwide say they feel very satisfied, or somewhat satisfied, with current real-time bidding (RTB) win rates, according to September research.
    Publication Date: 3/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia; Philippines; Singapore
    Context: As competition in the SVOD sector in Southeast Asia heats up, some players are looking to expand in foreign markets.
    Publication Date: 3/6/2017
    Topics: Digital Video; TV; Digital Video Advertising; TV Advertising
    Geographies: United Kingdom
    Context: Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences.
    Publication Date: 1/3/2017
    Topics: Mobile Internet; Smartphone Users
    Geographies: Asia-Pacific
    Context: Internet users in Asia-Pacific own smartphones at higher rates than their peers in Europe or North America. In fact, they surpass every region except the Middle East and Africa by that measure. However, other metrics show the region isn't as digitally advanced as that figure would suggest.
    Publication Date: 12/29/2015
    Topics: Digital Travel Sales
    Geographies: Worldwide
    Industries: Digital Travel
    Context: Worldwide digital travel sales will surpass $533 billion in 2015, a 13.3% increase from 2014, eMarketer projects. Sales will rise steadily through 2019, driven by the expansion of digital travel purchasing in Asia-Pacific, Latin America and the Middle East and Africa. By 2019, worldwide digital travel sales will top $762 billion.
    Publication Date: 12/9/2015
    Topics: Mobile Apps; Performance Benchmarks
    Geographies: Worldwide
    Context: Mobile app install fraud is a growing issue for many, and especially for Asia-Pacific and Middle Eastern countries who top the list for highest click fraud.
    Publication Date: 1/16/2018
    Topics: Social Media Users
    Geographies: Worldwide
    Context: One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates.
    Publication Date: 12/6/2017
    Topics: Internet Users; Smartphone Users
    Geographies: Worldwide
    Context: eMarketer estimates 3.47 billion people will use the internet regularly in 2017, representing 46.8% of the global population. Mobile phones will be the primary device for internet access, used by 2.73 billion people, or 78.9% of internet users.
    Publication Date: 10/20/2017
    Topics: Mobile Advertising; Mobile Apps
    Geographies: United States
    Context: What sort of mobile app ad formats are playing well with audiences? Rewarded video, for one, according to a new survey. But these users aren't so hot on interstitial ads and pre- and mid-roll video.
    Publication Date: 8/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia
    Context: Southeast Asia-based SVOD service iflix just raised $133 million, and plans to use local content and a lower price to take on Netflix.
    Publication Date: 7/21/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: Mobile messaging app usage is expected to hit a milestone in 2017: For the first time, over three-quarters (76.3%) of the world’s smartphone users will use one.
    Publication Date: 7/17/2017
    Topics: Social Media Users
    Geographies: Worldwide
    Context: eMarketer estimates 2.46 billion people will use a social network at least once a month in 2017, which will represent one-third of the world's population and an 8.2% gain over 2016.
    Publication Date: 5/11/2017
    Topics: Digital Ad Spending
    Geographies: Thailand
    Context: Communications, beverages and motor vehicles follow skincare as top-spending sectors in digital advertising this year.
    Publication Date: 4/28/2017
    Topics: Internet Users; Mobile Users
    Geographies: Worldwide
    Context: This year, 47% of the world’s population will use the internet regularly, according to eMarketer’s latest estimates. Mobile phones will play a large part in access, with nearly four in five internet users worldwide going online via mobile.
    Publication Date: 4/18/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United Kingdom
    Industries: Healthcare & Pharma
    Context: Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.
    Publication Date: 3/21/2017
    Topics: Brand Marketing; Digital Media Buying
    Geographies: United Kingdom
    Context: Some of the UK’s biggest brands have been the latest advertisers to back away from Google and its platforms due to worries about the content near which their messages appear. In response, Google is promising to “raise the bar” on its efforts to ensure advertisers’ brands are safe.
    Publication Date: 3/1/2017
    Topics: Smartphones
    Geographies: Finland; Worldwide
    Context: Nokia’s classic 3310 handset will hit stores again in Q2 2017, along with three new smartphones.
    Publication Date: 2/23/2017
    Topics: Personalization
    Geographies: Worldwide
    Context: Most senior marketers worldwide are planning or implementing a personalization strategy. Challenges abound, but success means exceeding revenue goals.
    Publication Date: 2/17/2017
    Topics: Brand Marketing; Programmatic Advertising
    Geographies: United Kingdom
    Context: A recent investigation by The Times of London found that some iconic UK brands were inadvertently funding terrorists when their ads appeared on extremist sites by way of programmatic ad serving methods. The reaction of some was to pull programmatic activities altogether, but it’s not all programmatic’s fault.
    Publication Date: 2/2/2017
    Topics: Consumer Attitudes on Marketing
    Geographies: Worldwide
    Demographics: Teens
    Context: Teens worldwide tend to skip online ads if they can, but are more likely than older folks to appreciate the ones they can close or engage with.
    Publication Date: 1/16/2017
    Topics: Digital Video
    Geographies: Asia-Pacific
    Context: eMarketer expects digital video viewers in Asia-Pacific will rise 10.3% this year and climb at a steady pace through the forecast period due to increased smartphone penetration and mobile broadband growth, along with faster data speeds.
    Publication Date: 1/13/2017
    Topics: Digital Video
    Geographies: Worldwide
    Context: The number of digital video viewers around the world will grow 8.2% this year, according to a new forecast from eMarketer. That represents nearly 30% of the world's population.
    Publication Date: 12/23/2016
    Topics: Mobile Payments
    Geographies: Germany
    Context: Mobile wallet use in Germany is low compared to global rates and unlikely to rise significantly in the near term, based on attitudes toward the technology expressed in recent studies. But greater-than average use among millennial internet users there has already taken root, so naysayers' days may be more numbered than they think.
    Publication Date: 12/21/2016
    Topics: Mobile Messaging; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Context: The past year has been a big one for social media marketing, thanks to the continued growth of influencers’ presence on social channels and the debut of new features such as Facebook Live. As marketers find their stride with these tools, 2017 will likely be a big year as well. Leanne Johnson, head of social at camera company GoPro, spoke with eMarketer’s Maria Minsker about how the brand is preparing for what’s ahead.
    Publication Date: 12/6/2016
    Topics: Digital Ad Spending
    Geographies: Worldwide
    Context: Magna, GroupM and Zenith all projected relatively healthy increases in global ad spending in 2017, despite the challenges in following a year that included the Summer Olympics and a US election.
    Publication Date: 11/23/2016
    Topics: Smartphones; Smartphone Users
    Geographies: Worldwide
    Context: While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year.
    Publication Date: 7/26/2016
    Topics: Mobile Users
    Geographies: Asia-Pacific
    Context: Just over half of all mobile connections in the world exist in Asia-Pacific, according to one source, and the share is expected to get slightly larger in the next few years. The region currently has almost 2 billion more mobile connections than the No. 2 region.
    Publication Date: 6/30/2016
    Topics: Social Media Users
    Geographies: Worldwide
    Context: Approximately 2.34 billion people, or 32.0% of the global population and 68.3% of internet users, will access a social network regularly in 2016, up 9.2% from 2015. Greater access to the internet, particularly through mobile phones, will drive growth over the coming years.
    Publication Date: 6/7/2016
    Topics: Internet Users
    Geographies: Worldwide
    Context: By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet user this year.
    Publication Date: 4/29/2016
    Geographies: Western Europe
    Demographics: Affluent
    Context: Millions of consumers in Western Europe have significant disposable income, and most are attracted to some extent by upmarket goods and services. Yet many high-end brands are just starting to appeal successfully to affluent consumers on digital platforms.
    Publication Date: 1/28/2016
    Topics: Social Media Usage; Time Spent with Media
    Geographies: Latin America
    Context: Internet users in Latin America spend more of their online time with social media than their counterparts anywhere else in the world, according to research from 2015. In Brazil, usage is especially high.
    Publication Date: 12/29/2015
    Topics: Mobile Advertising; Performance Benchmarks; Programmatic Advertising
    Geographies: Worldwide
    Context: Most programmatic digital display dollars in the US now go toward mobile. Still, ad fraud is a concern, and more than a third of mobile programmatic ads may be at risk.
    Publication Date: 12/8/2015
    Topics: Mobile Messaging
    Geographies: Central & Eastern Europe
    Context: This year, according to eMarketer’s first-ever estimates of mobile phone messaging app usage around the world, nearly 93 million people in Central and Eastern Europe will use such apps at least monthly. That's up 49.3% over 2014 usage levels—the highest growth rate of any region in the world.
    Publication Date: 1/11/2016
    Topics: Omnichannel Retailing
    Geographies: United Kingdom
    Context: More than ever before, shoppers in the UK set out on their path to purchase via digital channels. However, where they make their final purchase is much more varied, with the digital element less marked.
    Publication Date: 8/21/2017
    Topics: Payment Methods
    Geographies: China
    Context: Mobile payment systems like Alipay and WeChat Pay are heralding the death of cash in China, but in doing so risk drawing the ire of the government.
    Publication Date: 9/27/2017
    Topics: TV Ad Spending; Connected TVs
    Geographies: China
    Context: Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iiMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 million by 2018.
    Publication Date: 12/28/2017
    Topics: Consumer Behavior
    Geographies: China
    Context: This year was a banner year for consumers in China, as consumer confidence hit a 10-year high, and retail sales growth chugged along at an annual growth rate hovering around 10%. Here are some consumer trends we’re likely to see in the coming year.
    Publication Date: 11/14/2017
    Topics: Ecommerce Sales; Cross-Border Ecommerce
    Geographies: China
    Context: A growing middle class in China with a high propensity to shop for foreign brands is helping to drive up spending on cross-border goods, according to eMarketer’s forecast.
    Publication Date: 4/20/2017
    Topics: Mobile Internet; Time Spent with Media
    Geographies: China
    Context: Adults in China will spend an average of 1 hour 38 minutes with their smartphones daily in 2017.
    Publication Date: 9/2/2016
    Topics: Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Industries: Retail
    Context: Southeast Asia has all the ingredients for a promising ecommerce market—rising internet and mobile penetration, a growing middle class with greater discretionary spending, and an increasing supply of digital platforms. Still, many challenges continue to hamper ecommerce growth in the region.
    Publication Date: 7/26/2016
    Geographies: Worldwide
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period.
    Publication Date: 1/29/2018
    Topics: Digital Video Advertising
    Geographies: Worldwide
    Context: Unsurprisingly, the Google/Facebook duopoly also reigns when it comes to video ads, finds new research. But Snapchat has barely made a dent in the space.
    Publication Date: 12/13/2017
    Topics: Wearables
    Geographies: China
    Context: More than a fifth (21.0%) of adult internet users in China will don a wearable device at least once per month in 2017, eMarketer forecasts.
    Publication Date: 12/1/2017
    Topics: Mobile Payments
    Geographies: India
    Context: In a surprise move late last year, India’s government took most of the high-denomination cash out of circulation. The move sowed chaos, to be sure. But one sector—digital payments—saw a boon.
    Publication Date: 11/9/2017
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.