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North America (2)

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3 Results
Type:
Interview
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    Publication Date: 12/10/2015
    Name: María Teresa Arnal
    Title: CEO
    Company: J. Walter Thompson Company, Mexico
    Topics: Digital Ad Spending; Mobile Ad Spending; Social Media Ad Spending
    Geographies: Mexico
    Industries: Travel; Financial Services; Automotive; Consumer Products (CPG)
    Context: María Teresa Arnal, CEO of J. Walter Thompson Company Mexico, talks about the industries that are spending the most in digital advertising in Mexico, and what channels those clients are finding the most valuable.
    Publication Date: 4/3/2017
    Name: Michael Zeto
    Title: General Manager, Smart Cities
    Company: AT&T
    Topics: Internet of Things (IoT)
    Geographies: United States
    Context: Michael Zeto, general manager of AT&T’s Smart Cities business, discusses the size of the market for smart-city technology, and how both governments and citizens can benefit from digital investments.
    Publication Date: 12/18/2015
    Name: Aleena Roeschley
    Title: Research Director and Multicultural Expert
    Company: Communicus
    Topics: Marketing Tactics
    Geographies: United States
    Demographics: Hispanics
    Context: Aleena Roeschley, research director and multicultural expert at advertising research firm Communicus, discusses bicultural Hispanics and how marketers can reach them.