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    Publication Date: 10/18/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Mexico
    Demographics: Millennials
    Context: Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country.
    Publication Date: 6/8/2017
    Topics: Radio
    Geographies: Mexico
    Context: Mexico is the first country in the world to require all smartphones to be FM-enabled. These changes might reduce revenues for mobile operators, but could also help advertisers.
    Publication Date: 9/1/2016
    Topics: Top Sites; Social Media Users
    Geographies: Mexico
    Demographics: Millennials
    Context: Almost all millennial social media users in Mexico use Facebook—and that’s true for both older millennials and younger ones. But usage of other major social platforms varied by age even within the 18-to-34 group.
    Publication Date: 8/16/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: Just a few years ago, the vast majority of consumers in Mexico had no mobile phone connection at all. But with uptake of mobile phones came quick uptake of mobile internet services, which is expected to continue.
    Publication Date: 8/2/2016
    Topics: Digital Privacy & Security
    Geographies: Brazil; Mexico
    Context: Internet users in Brazil and Mexico are more concerned about fraud than those in the US or Canada, research revealed. This is likely because Brazil and Mexico have higher fraud rates and less regulatory structure.
    Publication Date: 7/12/2016
    Topics: Digital Music
    Geographies: Mexico
    Context: More than 60% of streaming music users in Mexico are tuning in to Spotify, according to Q2 research. With Google Play making up 12.3% of the streaming music user share nationwide, it’s clear that Spotify is the go-to service for users in Mexico.
    Publication Date: 7/7/2016
    Topics: Mcommerce
    Geographies: Mexico
    Context: The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, at nearly 36%. More connected devices are the No. 1 purchase category in the country.
    Publication Date: 7/5/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The mobile phone user base in Mexico has grown by 9 million from 2012 to Q1 2016, according to one researcher. But penetration is still lower than in several other Latin American markets, like Argentina and Chile.
    Publication Date: 6/30/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its neighbors in Latin America.
    Publication Date: 6/23/2016
    Topics: Time Spent with Media
    Geographies: Mexico
    Context: The average internet user in Mexico went online for 6 hours 11 minutes per day in 2015. That figure will rise by about 17% this year as more users than ever go online.
    Publication Date: 6/9/2016
    Topics: Smartphones; Social Media Usage
    Geographies: Mexico
    Demographics: Mothers
    Context: Over seven in 10 mothers say they use their smartphone to engage with social networks, and even more use them for chat. And they’re not the only group whose social habits are trending mobile.
    Publication Date: 6/3/2016
    Topics: Smartphone Users
    Geographies: Mexico
    Context: Nearly 83% of all mobile connections in Mexico will be smartphones in 2016, according to research. eMarketer estimates the highest usage growth rates among young people and older adults.
    Publication Date: 4/14/2016
    Topics: Top Sites; Social Media Users
    Geographies: Mexico
    Context: Facebook’s reach in Mexico is near-total and, what’s more, users visit the site more frequently than any other social media property.
    Publication Date: 3/24/2016
    Topics: Social Media Users; Social Media Usage
    Geographies: Mexico
    Context: Mexico is an intensely social country, both online and offline. While overall internet uptake during the past decade has remained subdued, social media adoption and engagement among connected consumers has remained strong.
    Publication Date: 2/24/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Argentina; Brazil; Mexico
    Context: Mexico has the largest market for over-the-top (OTT) video services in Latin America, according to 2016 estimates. But Brazil is set to outpace it in the next few years.
    Publication Date: 12/29/2015
    Geographies: Mexico
    Industries: Digital Banking
    Context: Apps usually win over mobile internet users with sleek interfaces and utility, and most mobile internet time is not spent in browsers. But for digital banking in Mexico—including activities on mobile as well ask desktop devices—users tend to prefer websites.
    Publication Date: 9/9/2016
    Topics: Smartphones
    Geographies: Latin America
    Context: Across all major markets in Latin America, smartphone shipments declined in Q2 2016 compared to Q2 2015. In Brazil and Mexico, shipments were down about 12%, meaning declines of millions of units.
    Publication Date: 11/16/2016
    Topics: Virtual & Augmented Reality
    Geographies: Canada; Mexico; United States
    Context: From Facebook’s Oculus Rift to Snapchat Lenses, the immersive media space has certainly become a headline grabber. But the big question is: How profitable could virtual and augmented reality (VR and AR) activities be in the near future? According to July 2016 research, fewer than half of VR professionals in the Americas anticipate gains from this work over the next 12 months.
    Publication Date: 5/6/2016
    Topics: Social Media Users
    Geographies: Argentina; Brazil; Latin America; Mexico
    Context: Twitter uptake in Latin America has increased year over year. According to the social media company's data, its user base—especially in Brazil—is high. Indeed, as of Q4 2015, there were 40.7 million Twitter users in Brazil.
    Publication Date: 3/2/2016
    Topics: Social Media Users
    Geographies: Argentina; Brazil; Latin America; Mexico
    Context: Facebook is by far the top social site in Latin America, as in many markets around the world.
    Publication Date: 8/25/2016
    Topics: Mobile Apps
    Geographies: Latin America
    Context: Brazil and Mexico account for most mobile app sessions in Latin America, according to data for the year leading up to June 2016. The region’s single largest market, Brazil, contributes one in three app sessions.
    Publication Date: 8/23/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Brazil
    Context: In Brazil, 49% of internet users watch video-on-demand (VOD) at least weekly, according to May research—a reach that ties with that in the US. Mexico is behind, at 40%. Brazil also outperforms Mexico in VOD viewing via mobile.
    Publication Date: 3/29/2016
    Topics: Digital Ad Spending
    Geographies: Latin America
    Context: Digital ad spending in Latin America is set to reach new heights this year, according to our latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year.
    Publication Date: 3/9/2016
    Topics: Pay TV
    Geographies: Latin America
    Context: Mexico leads Latin America when it comes to pay TV subscriptions, with more than 19 million in Q3 2015. That is nearly one-fourth of all Latin American pay TV subscriptions.
    Publication Date: 2/11/2016
    Topics: Wearables
    Geographies: Latin America
    Context: The market for smart watches may be heating up in Latin America, according to 2015 research. They’re the most desired wearable device in several markets, ahead of fitness bands.
    Publication Date: 12/4/2015
    Topics: Digital Video
    Geographies: Latin America
    Context: Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region. Combined, these six countries were home to 121.8 million digital video viewers ages 15 and older in September 2015. Brazil alone contributed 48.7% to that tally.
    Publication Date: 12/19/2017
    Topics: Social Media Users
    Geographies: Latin America
    Context: Instagram has a willing user base in Latin America among female users, according to data from Latamclick. The digital marketing agency found that more than 56% of Instagram users in the region are women.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 8/15/2017
    Topics: Social Media Users
    Geographies: Latin America
    Industries: Politics & Campaigns
    Context: Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders.
    Publication Date: 1/30/2017
    Topics: Payment Methods
    Geographies: China
    Context: For Ant, the operator of China's dominant digital payment service, Alipay, the deal opens a path to reproduce Alipay's success in the US and beyond.
    Publication Date: 1/4/2017
    Topics: Digital Content
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple allegedly cuts production of iPhone by 10%; WeChat introduces mini-apps feature; Tweet editing may soon be possible; and more.
    Publication Date: 9/13/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Brazil
    Context: Over 50% of internet users ages 16 and up said they had made a digital purchase in eight different product categories, ranging from household appliances and clothes to shoes and books. Household appliances and clothes were among the most popular.
    Publication Date: 8/4/2016
    Topics: Smartphone Users
    Geographies: Argentina
    Context: Argentina is the fourth-largest country in Latin America both by population and GDP. It is also the fourth-largest mobile market, as measured by mobile users.
    Publication Date: 7/22/2016
    Topics: Social Media Users
    Geographies: Worldwide
    Context: With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network. eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.
    Publication Date: 7/21/2016
    Topics: Mobile Users
    Geographies: Chile
    Context: Chile is one of the most developed economies and mobile markets in Latin America, with the highest smartphone uptake rates across the region. So far, advertisers have been cautious about their investments in mobile, but eMarketer projects that mobile ad spending will expand at a sustained double-digit rate as familiarity with the channel improves throughout the rest of the decade.
    Publication Date: 7/14/2016
    Topics: Mobile Users
    Geographies: Colombia
    Context: Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access.
    Publication Date: 6/30/2016
    Topics: Social Media Users
    Geographies: Worldwide
    Context: Approximately 2.34 billion people, or 32.0% of the global population and 68.3% of internet users, will access a social network regularly in 2016, up 9.2% from 2015. Greater access to the internet, particularly through mobile phones, will drive growth over the coming years.
    Publication Date: 6/17/2016
    Topics: Social Media Users
    Geographies: Latin America
    Context: Double-digit growth in social network audiences is over in Latin America, according to eMarketer’s latest estimates of usage in the region.
    Publication Date: 6/7/2016
    Topics: Internet Users
    Geographies: Worldwide
    Context: By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet user this year.
    Publication Date: 6/2/2016
    Topics: Social Commerce
    Geographies: Brazil
    Context: The majority of ecommerce sites in Brazil use social media for marketing purposes, and Facebook is the top choice. But not much referral traffic comes from social.
    Publication Date: 5/10/2016
    Topics: Mobile Messaging
    Geographies: Brazil
    Context: Nearly 100% of internet users in Brazil use WhatsApp, more than any other messaging app or service; 87% said they use Facebook.
    Publication Date: 4/22/2016
    Topics: Tablet Users
    Geographies: Latin America
    Context: More than 100 million people in Latin America will use a tablet regularly this year, eMarketer estimates, representing 18.4% growth in the region’s tablet audience since 2015. About 10% of the world’s tablet audience lives in Latin America.
    Publication Date: 3/31/2016
    Topics: Omnichannel Retailing
    Geographies: Worldwide
    Context: Retailers in markets around the world have a lot of work ahead of them to improve their omnichannel offerings, according to December 2015 research. But more fulfillment options will come with a cost.
    Publication Date: 3/18/2016
    Topics: Mcommerce
    Geographies: Brazil
    Context: Mobile is making up a greater share of digital purchase in Brazil, according to research. And in H2 2015, that share grew rapidly. Most mcommerce sales in the country are transacted on mobile phones.
    Publication Date: 3/16/2016
    Topics: Retail Ecommerce Sales
    Geographies: Latin America
    Demographics: Females
    Context: Across most Latin American markets, female digital buyers spend more on technology purchases than on any other category. Health and beauty also garners a solid share of women’s digital purchases.
    Publication Date: 3/15/2016
    Topics: Internet Users; Smartphone Users
    Geographies: Kenya; Nigeria; South Africa
    Demographics: Females; Males
    Context: African nations have some of the highest gender gaps in digital access and smartphone ownership, according to a February 2016 report. Even where overall access is very low, men are more likely than women to be online.
    Publication Date: 1/5/2016
    Topics: Performance Benchmarks; Digital Video Advertising
    Geographies: Latin America
    Context: There are significant differences in how tolerant digital video viewers in Latin America are of pre-roll ads depending on what device they’re using, with mobile viewers skipping ahead at higher rates. That’s the case even for the shortest of pre-rolls.
    Publication Date: 12/24/2015
    Topics: Marketing Tactics
    Geographies: United States
    Demographics: Hispanics
    Context: Within the US Hispanic population sits a subset of bicultural Hispanics—first- or second-generation citizens who grew up in the US, according to Aleena Roeschley, research director and multicultural expert at advertising research firm Communicus. Roeschley spoke with eMarketer about who these bicultural Hispanics are and what opportunities they offer marketers.
    Publication Date: 12/16/2015
    Topics: Retail Ecommerce Sales
    Geographies: Latin America
    Industries: Retail
    Context: Total retail sales in Latin America will reach $1.8 trillion in 2015, according to eMarketer’s latest worldwide retail sales forecast. Latin America will remain the fourth-largest region in terms of total retail sales, just ahead of Central and Eastern Europe. Retail sales in Latin America will represent 8.1% of the worldwide total in 2015.
    Publication Date: 12/15/2015
    Topics: Consumer Attitudes on Marketing; Digital Video Advertising
    Geographies: Latin America
    Context: Digital video viewership is robust in Latin America, but when it comes to digital video advertising, many consumers say they skip over an ad whenever possible.