Topics: Digital Video; Digital Video Advertising; Viewability; Performance Benchmarks; YouTube; Mobile Video; Impressions; Digital Video Ad Spending; Clickthrough Rate (CTR); Time Spent with Media; Programmatic Advertising; Digital Display Advertising
Geographies: United States; North America; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Belgium; Brazil; Canada; Denmark; Finland; France; Ireland; Netherlands; Norway; Spain; Sweden; Turkey; United Kingdom; Germany; Italy; Poland; Russia; Europe; Hungary; Portugal; Switzerland; India; Israel; Argentina; Colombia; Mexico; Saudi Arabia; South Africa; United Arab Emirates; South Korea; Taiwan; Ukraine
Topics: Mobile Apps; Performance Benchmarks; Programmatic Ad Spending; Mobile Ad Spending; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Mobile Social Media; Facebook; Mobile Video
Topics: Social Media Users; Social Media Usage; Time Spent with Media
Context: Increased competition in the telecom sector has lowered costs and has led to augmented use of mobile phones in Mexico, as well as growth in social network usage. In addition, Facebook has consolidated its position at the head of the pack.
Topics: Digital Display Ad Spending; Mobile Ad Spending
Context: The second-largest market in Latin America, digital ad spending in Mexico is set for steady growth through eMarketer’s forecast period, while traditional media, especially TV, will more than hold its own.
Context: Ability for my vehicle to self diagnose issues and book service appointments; App that uses in vehicle data and manufacturer information to explain services; Mobile app that provides health metrics and allows you to remotely manage vehicle functions
Context: Search for information; Entertainment; Communication; Watch audiovisual content; Check social media; Read newspapers magazines or books; Interact with the government; Order products online digital shopping; Perform banking activities; Educational purposes; na; Download software
Topics: Mcommerce; Digital Shoppers & Buyers; Sharing Economy
Context: Booked or paid for transportation taxi private car rideshare; Purchased products; Booked a rental for lodging; Purchased goods at a coffee shop physical store eg Starbucks Krispy Kreme; Booked a grocery delivery eg Superama Lacomer en tu Casa; Booked a flight; Paid for a restaurant order eg OpenTable SinDelantal PedidosYa; None of these; na
Context: Internet connection on mobile device is too slow; Internet connection on mobile device is not reliable; The retailers from which I normally purchase dont have a mobile app; Not able to see pictures videos of products I want due to limited bandwidth on mobile device; Making purchases via mobile device is not safe secure; Making purchases via mobile device takes too long; Data plans are too expensive; The retailers from which I normally purchase dont have a mobile site; Making purchases via mobile device is confusing; Dont have access to payment options to make purchases via mobile device eg credit card debit card PayPal; Newest smartphones and tablets are too expensive
Context: Comparing prices before shopping; Researching product details eg looking up prices or other item information; Finding nearby stores; Searching for product reviews recommendations from a website eg Amazon MercadoLibre; Comparing prices while shopping for an item in store; Accessing deal of the day apps eg Groupon clickOnero Privalia; Sharing product recommendations via social networks; Mobile barcode scanning to compare prices eg RedLaser QR code; Sharing product recommendations via email
Context: Apparel and accessories; Digital downloads; Event tickets; Travel; Transportation; Video games consoles and accessories; Music movies videos; Jewelry watches; Furniture appliances and other equipment; Toys and hobbies