JUN 10, 2020
Confined to their homes, consumers now have more than the impetus of convenience to shop online. It’s become necessity for many people—a condition that will likely boost ecommerce habits for years to come. Nearly four in five adults (79%) in Canada spent 20% or less of their total shopping budget online prior to COVID-19, according to a Forum Research poll in April 2020.
JAN 21, 2020
“As the lines between linear TV and digital video are already blurred and irrelevant for the consumer, we in the media industry need to be looking at video advertising more holistically. How do we start to see the fragmentation in video viewing behavior not as a problem, but as an opportunity to reach and speak to consumers in more multidimensional ways?
OCT 29, 2019
In recent years, the digital advertising and media industries have had to reckon with changes to how they can use customer data. The EU's General Data Protection Regulation (GDPR) set standards for how companies can use personal data, and the California Consumer Privacy Act (CCPA) will follow suit starting in 2020. Industry-led changes like Safari’s Intelligent Tracking Prevention (ITP) and similar browser updates have also restricted what marketers and media companies can do.