This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Inevitably, our current estimates for retail, ecommerce and mcommerce sales in Germany factor in the effects of the pandemic. Our full-year forecasts featured in this report represent our base case.

This rise will push mcommerce to account for more than half of retail ecommerce sales for the first time. Because ecommerce and mcommerce are set to rise rapidly this year, mobile retail’s share of all retail ecommerce sales will remain unchanged from our December 2019 forecast. However, mcommerce will claim a larger share of total retail sales in the UK, due to physical retail’s continuing struggles.

Users in emerging markets are far more inclined toward mcommerce than are their peers in advanced economies. Worldwide, mcommerce is growing more quickly than ecommerce. Social commerce in the major markets is growing more quickly than both worldwide mcommerce and ecommerce. We project that all three of these trends will continue apace.

Annual growth rates for mcommerce are significant—27.3% last year and 26.6% in 2020. Digital Buyers and Shoppers. Driving the surging sales in both ecommerce and mcommerce is a population that’s more reliant on online shopping, especially during COVID-19 quarantines.

Moreover, robust growth rates will continue through our forecast period, pushing mcommerce sales to an estimated $38.67 billion (€34.53 billion) in 2023. Because ecommerce and mcommerce are rising dramatically, mobile retail’s share of all retail ecommerce sales will remain essentially unchanged from our December 2019 forecast, at 37.1% this year. We anticipate that share rising to 40.1% in 2023.

Figures for mobile buyers essentially mirror figures for ecommerce overall, given that China has long since passed the 99% threshold for the rate of digital buyers that use mcommerce. Similarly, retail mcommerce does not lag overall retail ecommerce sales by much, since a great deal of buying happens via mobile devices.

The 2020 holiday season will see mcommerce sales approach those of desktop, and the effects will be amplified by the rollout of 5G.

It’s why even to this day, mcommerce has a significant monetization gap—accounting for 79.6% of digital shopping time in Q1 2020 but only 32.3% of ecommerce sales, according to Comscore. Mobile retail apps have recently gotten better at reducing friction, by optimizing load times, streamlining checkouts, adding easy payment options, and incorporating other useful features.

The 2019 holiday season capped a tough year for physical retailers in the UK, with brick-and-mortar sales down for the second year running. However, strong gains in retail ecommerce sales meant that overall, retail sales saw growth during the season.

This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

This report will take a look at the key digital habits and personas across age groups in Canada.

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

We recently released new forecasts for the 2019 holiday season, including total retail, retail ecommerce and mcommerce sales. You can access the full data set by downloading this report’s accompanying spreadsheet. We expect that ecommerce spending will increase 13.2% to $135.35 billion, with mobile commerce (mcommerce) expected to surge 25.1% to $64.29 billion this holiday season.

eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.

Retail ecommerce sales in Asia-Pacific totaled $1.349 trillion in 2017, a 31.1% increase over 2016. Mcommerce activity in China drove growth, representing 67.4% of total ecommerce sales.

While mcommerce is a different activity than making a mobile payment in-store, there’s no denying the two are related. For one, many proximity mobile payment apps can also be used to make digital purchases. That means that there is likely to be some overlap between people who use mobile payment apps for mcommerce purchases and those who use them to pay in-store.

Mcommerce Sales. Mobile’s influence on growth in digital retail is as marked as one might expect. We predict that retail mcommerce sales will grow at double-digit rates through the forecast period—although this growth will be squeezed. This year, mcommerce will grow 16.7%, passing £50 billion ($66.66 billion) for the first time.

Mcommerce Sales Just as ecommerce is pumping life into the retail sector overall, mobile commerce—including products or services ordered using the internet via mobile devices (including sales on tablets), regardless of the method of payment or fulfillment—is priming the pump of ecommerce. This year, for the first time, mcommerce sales will exceed CA$20 billion ($15.71 billion).

Mcommerce is growing at a robust rate in France, at an estimated 20.6% in 2019 to €20.44 billion ($24.12 billion). That will represent more than one-third (34.7%) of all retail ecommerce sales for the first time. Mobile’s share of total retail sales will still be small, though, at 3.3%. Mcommerce sales will continue to rise by double digits over the next two years.

Tablets remain a significant part of the mcommerce landscape, in part because of the large number of older people who are regular tablet users. We estimate that 17.2 million people will buy goods and services with their tablets in 2019, equivalent to 57.3% of tablet users and 53.6% of all mobile buyers.

Consumers in China are adept at digital payments, relying heavily on WeChat Pay and Alipay for mcommerce and making transactions at brick-and-mortars. In 2019, 81.4% of smartphone users in China will use mobile proximity payments, compared with just 27.4% in the US.

Mcommerce is expected to surpass half of ecommerce sales in 2021. Mcommerce gains in 2019 will increasingly come from smartphones, a segment that is expected to grow 36.8% to $199.28 billion, representing 76% of mobile sales and 92% of mobile commerce growth. Incredibly, mobile will account for just 4.8% of total retail sales, but it will deliver 37% of the total growth contribution.

Mcommerce sales have continued to grow since leapfrogging desktop/laptop buying in 2015. We project that retail mcommerce sales in 2019 will see an increase of 29.7% to $1.554 trillion, encompassing 80.3% of total retail ecommerce sales in China. We forecast more than half (53.5%) of all retail sales will be transacted via mobile by 2023.