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Asia-Pacific (38)
Europe (17)
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Middle East & Africa (1)
North America (257)
Worldwide (27)

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330 Results
Type:
Interview
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 12/12/2017
    Name: Yuval Ben-Itzhak
    Title: CEO
    Company: Socialbakers
    Topics: Social Media Marketing; Performance Benchmarks; Marketing Technology
    Geographies: Worldwide
    Context: Yuval Ben-Itzhak, CEO of Socialbakers, discusses how social media marketing technology has changed to meet marketers' needs.
    Publication Date: 10/31/2017
    Name: Noelle Perez
    Title: Senior Manager, Digital Advancement and Innovation
    Company: The Hershey Company
    Topics: Social Media Marketing; Marketing Technology
    Geographies: United States
    Context: Hershey executives talk about their decision-making process when it comes to marketing technology.
    Publication Date: 10/9/2017
    Name: Evyenia Wilkins
    Title: Vice President, Account-Based Marketing
    Company: Traackr
    Topics: B2B Sales; Lead Generation; B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology.
    Publication Date: 9/20/2017
    Name: Chris Rothstein
    Title: CEO
    Company: Groove
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Chris Rothstein, CEO of sales enablement technology Groove, talks about the missing pieces in the marketing technology stack for B2Bs.
    Publication Date: 9/5/2017
    Name: Michael Fauscette
    Title: Chief Research Officer
    Company: G2 Crowd
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.
    Publication Date: 8/8/2017
    Name: Jason VandeBoom
    Title: Founder and CEO
    Company: ActiveCampaign
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Jason VandeBoom, founder and CEO at ActiveCampaign, explains why best-of-breed marketing tools aren’t just for large corporations.
    Publication Date: 7/5/2017
    Name: Ashley Stirrup
    Title: CMO
    Company: Talend
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Ashley Stirrup, CMO at Talend, discusses why even brand marketers with a wealth of customer data can make consumers question just how well a brand actually knows them.
    Publication Date: 2/3/2017
    Name: Brian Andersen
    Title: Partner
    Company: Luma Partners
    Topics: Marketing Technology
    Geographies: United States
    Context: Brian Andersen, partner at investment bank Luma Partners, discusses 2016's notable trends and acquisitions in the marketing technology space, and the advancements he expects to see in 2017.
    Publication Date: 2/1/2017
    Name: Duane Schulz
    Title: Vice President, Digital and Demand Marketing and Technology
    Company: Xerox
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Duane Schulz, vice president of digital and demand marketing and technology at Xerox, tells eMarketer about how the company has wrangled its marketing technology stack and how that has led to organizational changes.
    Publication Date: 8/18/2016
    Title: 18 marketing thought leaders at brands and agencies
    Topics: Big Data; Marketing Technology; Internet of Things (IoT)
    Geographies: United States
    Industries: Marketing Management Trends
    Context: The marketing technology space is buzzing with activity, but it's a transitional time for many brands. eMarketer asked a number of marketing technology experts at some leading brands and agencies about the biggest changes and challenges in the space.
    Publication Date: 6/6/2016
    Name: Chris Paradysz
    Title: Co-Founder and CEO
    Company: PMX Agency
    Topics: Marketing Spending; Targeting; Multichannel Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: Chris Paradysz, co-founder and CEO of PMX Agency, talks about how brands and agencies are dealing with the transition to more integrated multichannel marketing efforts.
    Publication Date: 2/29/2016
    Name: Rishi Dave
    Title: CMO
    Company: Dun & Bradstreet
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: eMarketer checks in with Dun & Bradstreet CMO Rishi Dave to see how the role of marketing technology evolved at the business information services company throughout 2015 and how it’s influencing priorities for 2016.
    Publication Date: 2/24/2016
    Name: Chris Curtin
    Title: Chief Brand and Innovation Marketing Officer
    Company: Visa
    Topics: Marketing Technology
    Geographies: United States
    Context: Christopher Curtin, chief brand and innovation marketing officer at Visa, discusses the challenge of integrating marketing tech companies.
    Publication Date: 2/24/2016
    Name: Tip Rose
    Title: Vice President, Enterprise Digital Marketing
    Company: Cardinal Health
    Topics: Marketing Technology
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Tip Rose, vice president of enterprise digital marketing at healthcare supply chain Cardinal Health, spoke with eMarketer about how the company manages its marketing stack and braces for changes.
    Publication Date: 2/23/2016
    Name: Andrew Daley
    Title: Vice President, Marketing
    Company: Zipcar
    Topics: Mobile Devices; Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Andrew Daley, vice president of marketing at Zipcar, spoke with eMarketer about how the rental car company plans to manage and operate its marketing ecosystem in 2016.
    Publication Date: 1/2/2018
    Name: Kate Hiscox
    Title: Founder and CEO
    Company: Venzee
    Topics: Marketing Technology
    Geographies: United States
    Context: Kate Hiscox, founder and CEO of Venzee, discusses how blockchain could transform the retail supply chain.
    Publication Date: 12/18/2017
    Name: Ian McKee
    Title: Founder and CEO
    Company: Vuulr
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; Singapore
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 11/21/2017
    Name: Lou Orfanos
    Title: Head of Sales and Marketing
    Company: Localytics
    Topics: Mobile Apps; Marketing Technology
    Geographies: United States
    Context: Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
    Publication Date: 11/7/2017
    Name: Matthew Tharp
    Title: Chief Evangelist
    Company: Bpm'online
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Matthew Tharp, chief evangelist at CRM and business process management platform Bpm’online, discusses the industry’s technology proliferation problem.
    Publication Date: 10/24/2017
    Name: Rob Trauber
    Title: CEO
    Company: Johnny Was
    Topics: Marketing Technology; Influencer Marketing
    Geographies: United States
    Context: Rob Trauber, CEO of Johnny Was, and Zackary Cantor, director of decision sciences at GlobalWide Media, discuss the importance of data-driven influencer marketing.
    Publication Date: 10/16/2017
    Name: Julie Fleischer
    Title: Vice President, Product Marketing
    Company: Neustar
    Topics: Marketing Technology; Marketing Measurement Surveys
    Geographies: United States
    Context: Julie Fleischer, vice president of product marketing at Neustar, talks about the importance of marketing measurement tools and other key investments that organizations should be making.
    Publication Date: 10/10/2017
    Name: Paul Josephsen
    Title: CMO
    Company: Adslot
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Paul Josephsen, CMO of programmatic trading provider Adslot, discusses the challenges of programmatic advertising.
    Publication Date: 10/3/2017
    Name: Julie Lyle
    Title: Chief Revenue Officer
    Company: DemandJump
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Julie Lyle, chief revenue officer at acquisition marketing platform DemandJump, talks about how artificial intelligence could help map the customer journey.
    Publication Date: 9/21/2017
    Name: Allon Caidar
    Title: Co-Founder and CEO
    Company: TVPage
    Topics: Digital Video; Digital Video Advertising; Marketing Technology
    Geographies: United States
    Context: Allon Caidar, co-founder and CEO of TVPage, explains why a content management system isn't enough for brands' growing volume of videos.
    Publication Date: 9/18/2017
    Name: Dustin Engel
    Title: Head of Analytics and Data Activation
    Company: PMG
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Industries: Advertising Agencies
    Context: Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands.
    Publication Date: 9/11/2017
    Name: Peter Foster
    Title: General Manager, Global Advertising and Brand Solutions
    Company: Match Group
    Topics: Multichannel Marketing; Marketing Technology
    Geographies: United States
    Context: Peter Foster, general manager of global advertising and brand solutions at Match Group, provides a publisher's view on the attribution dilemma.
    Publication Date: 8/29/2017
    Name: Chaitanya Chandrasekar
    Title: CEO and Co-Founder
    Company: QuanticMind
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chaitanya Chandrasekar, CEO and co-founder of predictive advertising platform QuanticMind, describes the impact artificial intelligence is having on marketing technology.
    Publication Date: 8/21/2017
    Name: Patrick Flanagan, Vice President, Digital Marketing and Strategy, Simon Property Group
    Title: Christian Brucculeri, CEO, Snaps
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, talk about the hurdles associated with building a retail chatbot.
    Publication Date: 8/15/2017
    Name: John Suh, CEO, LegalZoom
    Title: Ryan Steelberg, President, Veritone One
    Topics: Radio; Radio Ad Spending; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking.
    Publication Date: 8/1/2017
    Name: Jack Hogan
    Title: CTO
    Company: Lifescript
    Topics: Marketing Technology; Programmatic Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations.
    Publication Date: 7/25/2017
    Name: Clive Armitage
    Title: CEO
    Company: Agent3
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Clive Armitage, CEO of Agent3, explains how marketers should choose technology that helps make sense of data.
    Publication Date: 7/13/2017
    Name: Dale Renner
    Title: CEO
    Company: RedPoint Global
    Topics: Marketing Technology
    Geographies: United States
    Context: Dale Renner, CEO at data management company RedPoint Global, explains what makes a good master data management tool.
    Publication Date: 6/30/2017
    Name: Alon Alroy
    Title: Co-Founder and Chief of Marketing
    Company: Bizzabo
    Topics: B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: Alon Alroy, co-founder and chief of marketing at Bizzabo, outlines the key components of an event technology stack.
    Publication Date: 6/27/2017
    Name: Bill Magnuson, CEO and Co-Founder, Appboy
    Title: Tanner McGrath, Lead Product Manager, Postmates
    Topics: Email Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term.
    Publication Date: 6/20/2017
    Name: Tony Branda
    Title: Chief Data and Analytics Officer
    Company: Embrace Home Loans
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Tony Branda, chief data and analytics officer at mortgage lender Embrace Home Loans, discusses how the company chose the right partner to integrate and manage its marketing technology stack.
    Publication Date: 6/13/2017
    Name: Scott Webb
    Title: President
    Company: Avionos
    Topics: Marketing Technology
    Geographies: United States
    Industries: Technology
    Context: Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.
    Publication Date: 6/2/2017
    Name: Peter Cassidy
    Title: Founder and Chief Product Officer
    Company: Stackla
    Topics: Content Marketing; Marketing Technology
    Geographies: United States
    Context: Peter Cassidy, founder and chief product officer of social media content aggregation platform Stackla, talks about the larger role machine learning will play in content marketing.
    Publication Date: 5/23/2017
    Name: Chris Chodnicki
    Title: Co-Founder and Executive Director, Strategic Partnerships
    Company: R2integrated (R2i)
    Topics: Marketing Technology
    Geographies: United States
    Context: Chris Chodnicki and Kara Alcamo of marketing agency R2i discuss what to consider when shopping for your company’s next marketing automation tool—and the up-and-coming capabilities to look out for.
    Publication Date: 5/10/2017
    Name: Ken Brook
    Title: CEO
    Company: MetaX
    Topics: Performance Benchmarks; Marketing Technology
    Geographies: United States
    Context: Ken Brook, CEO of MetaX, recently spoke with eMarketer’s Lauren Fisher about what blockchain is, and how it can be applied to help the digital advertising ecosystem push out ad fraud.
    Publication Date: 5/1/2017
    Name: Alex Weinstein
    Title: Director, Marketing Technology and CRM
    Company: eBay
    Topics: Email Marketing; Marketing Technology
    Geographies: United States
    Context: Alex Weinstein, director of marketing technology and CRM at eBay, spoke with eMarketer about how the company built its own personalization platform.
    Publication Date: 4/12/2017
    Name: Mike Isabella
    Title: Director, Customer Engagement
    Company: Timberland
    Topics: Mobile Advertising; Marketing Technology
    Geographies: United States
    Context: Mike Isabella, director of customer engagement at Timberland, and Daniel Meehan, founder and CEO of mobile advertising technology provider PadSquad, talked with eMarketer about custom ad formats—and why ad tech can no longer ignore creative.
    Publication Date: 3/30/2017
    Name: Wade Allen
    Title: Vice President, Brand and Digital Innovation, Chili’s
    Company: Brinker International
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Wade Allen, vice president of brand and digital innovation at restaurant chain Chili’s, spoke with eMarketer about the technological challenges of personalization.
    Publication Date: 3/1/2017
    Name: Tim Vu
    Title: Vice President, Digital Experience
    Company: Papa Murphy's
    Topics: Targeting; Marketing Technology
    Geographies: United States
    Industries: Food & Beverage
    Context: Tim Vu, vice president of digital experience at Papa Murphy's, and Amit Jain, CEO of digital marketing company Bridg, spoke with eMarketer about how they identified customers and brought them back into Papa Murphy's pizzerias.
    Publication Date: 2/17/2017
    Name: Phil Wiser
    Title: CTO
    Company: Hearst Corporation
    Topics: Marketing Technology; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: United States
    Context: With the formation of its Native and Emerging Technologies (NET) group, 100-year-old Hearst is making a push to use augmented reality, artificial intelligence and voice-controlled search to deliver real business value. CTO Phil Wiser explains how.
    Publication Date: 2/16/2017
    Name: Jason Rose
    Title: Senior Vice President, Marketing
    Company: Gigya
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Jason Rose, senior vice president of marketing at identity management vendor Gigya, spoke with eMarketer about the importance of understanding customer identities.
    Publication Date: 2/3/2017
    Name: Sean Brown
    Title: Chief Technology Officer
    Company: Organic
    Topics: Marketing Technology
    Geographies: United States
    Context: Sean Brown, chief technology officer at creative digital agency Organic, talks about how far the company's clients have come in their adoption of marketing technology, and the journey toward the single customer view.
    Publication Date: 2/3/2017
    Name: Scott Brinker
    Title: Editor
    Company: Chief Marketing Technologist
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Scott Brinker, editor of Chief Marketing Technologist, talks about why marketers say they want more data, and what to expect in the marketing technology space going forward.
    Publication Date: 2/2/2017
    Name: John Callan
    Title: Vice President, Marketing
    Company: Boxever
    Topics: Marketing Technology; Personalization
    Geographies: Worldwide
    Context: John Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so.
    Publication Date: 1/11/2017
    Name: Matt Keiser
    Title: CEO
    Company: LiveIntent
    Topics: Marketing Technology
    Geographies: United States
    Industries: Telecom
    Context: LiveIntent CEO Matt Keiser discusses the increasing trend of telecom companies investing in ad technology.
    Publication Date: 12/23/2016
    Name: James Yancey
    Title: CEO and Co-founder
    Company: CloudTags
    Topics: Marketing Technology
    Geographies: United States
    Context: James Yancey, CEO and co-founder of in-store marketing technology provider CloudTags, tells eMarketer how brands like Crate and Barrel and Timberland use his company's in-store technology to increase conversations and collect more customer data.