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    Publication Date: 10/10/2018
    Topics: Email Marketing; Marketing Technology; Consumer Attitudes on Marketing; Targeting; Email
    Geographies: United States; Worldwide
    Context: This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
    Publication Date: 7/11/2017
    Topics: Lead Generation; Mobile Apps; B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: This report explores how the event technology stack allows B2B marketers to better collect and use event data as part of larger marketing plans. It also covers why it’s important to bridge the offline/online data gap.
    Publication Date: 4/10/2017
    Topics: B2B Marketing; Marketing Technology
    Geographies: Canada
    Context: Business-to-business (B2B) experts in Canada provide a local perspective on the efforts to engage buyers and discuss the importance of marketing technology in leading change.
    Publication Date: 2/7/2017
    Topics: Big Data; Marketing Technology; Personalization
    Geographies: Worldwide; United States
    Context: Marketers continue to adopt technology to support their efforts, and to refine their use of these tools. The spotlight remains on data, as customer expectations pressure marketers to provide a personalized brand experience across channels.
    Publication Date: 7/24/2018
    Topics: Smart Speakers & Voice Assistants; Artificial Intelligence (AI); Internet of Things (IoT)
    Geographies: United States; Worldwide
    Context: As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.
    Publication Date: 7/13/2016
    Topics: Brand Marketing; Real-Time Marketing
    Geographies: Worldwide; United States
    Industries: Advertising Agencies; Marketing Management Trends
    Context: In the face of a constantly changing digital world, brands and agencies are looking to improve their marketing agility. They are taking new approaches to processes, technology, people and partnerships to stay competitive, innovate and spur growth.
    Publication Date: 6/13/2016
    Topics: B2B Sales; Lead Generation; B2B Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: B2B companies use sales enablement technology to boost sales effectiveness, streamline customer acquisition and increase revenue. This report explores how marketing and sales teams can use this strategy to drive efficiency along the path to purchase.
    Publication Date: 7/24/2018
    Topics: Loyalty Programs; Personalization; Customer Experience
    Geographies: United States
    Context: Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.
    Publication Date: 10/1/2018
    Topics: Virtual & Augmented Reality; Artificial Intelligence (AI); Digital Advertising; Marketing Technology; Wearables
    Geographies: United States; Worldwide
    Industries: Technology
    Context: While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.
    Publication Date: 8/9/2018
    Topics: Big Data; Customer Experience; Multichannel Marketing; Marketing Technology; Retail Ecommerce Sales; Loyalty Programs; Omnichannel Retailing; Search Marketing; Social Media Marketing
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
    Publication Date: 10/18/2018
    Topics: Programmatic Advertising; Marketing Technology; Real-Time Bidding (RTB)
    Geographies: United States; Worldwide
    Context: Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.
    Publication Date: 7/23/2018
    Topics: Targeting; Multichannel Marketing; Programmatic Advertising; Marketing Technology
    Geographies: United States; Worldwide
    Context: When it comes to ad targeting, many marketers look to cross-device strategies to better identify households or individuals—and an increasing number look to do both.
    Publication Date: 7/26/2018
    Topics: Geolocation; Mobile Advertising; Search Marketing
    Geographies: United States
    Industries: Travel
    Context: Maps have always been a key mobile feature for consumers, but they’re more prevalent and ad-friendly than ever. This report looks at how advertisers and marketers can use maps to reach consumers in new ways.
    Publication Date: 7/10/2018
    Topics: B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.
    Publication Date: 6/14/2018
    Topics: Customer Experience; Personalization; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: Only 5% of senior marketers in North America surveyed by CMO Council and RedPoint Global in March 2018 said they could deliver data-driven experiences in real time across channels.
    Publication Date: 4/25/2018
    Topics: Virtual & Augmented Reality
    Geographies: United States; Worldwide
    Context: While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.
    Publication Date: 3/28/2018
    Topics: B2B Sales; B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: Business-to-business (B2B) buying and selling are transforming as digital commerce continues to grow. This report covers best practices for strategy across ecommerce channels, how digital works together with traditional sales and the importance of tech integration.
    Publication Date: 2/8/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Big Data; Marketing Technology; Personalization; Marketing Measurement Surveys
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: For a customer-centric view to work, marketers need to account for all touchpoints in the customer journey—not just those they track themselves. This report looks at select nonmarketing touchpoints companies must consider to approach true holistic attribution.
    Publication Date: 2/5/2018
    Topics: B2B Sales; Lead Generation; B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
    Publication Date: 1/18/2018
    Topics: Digital Privacy & Security; Big Data; Marketing Technology; Internet of Things (IoT)
    Geographies: Worldwide; United States
    Context: As marketers use more digital technology and big data to execute their campaigns, they open up their organizations to increased cybersecurity risk. While some incidents may be unavoidable, they must still take proactive steps to protect against hacks, data leaks and other risky situations.
    Publication Date: 12/11/2017
    Topics: Digital Video; Consumer Behavior; Consumer Attitudes on Marketing; Social Media Ad Spending; Personalization; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Europe; Worldwide; United States
    Industries: Technology
    Demographics: Millennials
    Context: eMarketer predicts key digital trends for next year, ranging from a rise in voice search and ad transparency to a decline in consumer esteem for Big Tech.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Digital Ad Spending; B2B Marketing; Mobile Ad Spending; Digital Media Buying; Big Data; Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
    Publication Date: 10/17/2017
    Topics: B2B Sales; B2B Marketing; Content Marketing; Marketing Technology; Personalization
    Geographies: United States
    Context: With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.
    Publication Date: 10/16/2017
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: Worldwide
    Industries: Technology
    Context: Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.
    Publication Date: 10/3/2017
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide; United States
    Context: As publishers become more strategic with header bidding, advertisers are struggling to adjust to this increasingly popular programmatic setup. While there are some benefits, header bidding also introduces pricing and bidding challenges for buyers.
    Publication Date: 8/23/2017
    Topics: Email; Email Marketing; Performance Benchmarks; Marketing Technology; Personalization
    Geographies: United States
    Context: Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.
    Publication Date: 8/14/2017
    Topics: Customer Experience; Multichannel Marketing; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: As companies look to a more holistic attribution practice, challenges persist. Those furthest ahead consider five key factors when transforming how they attribute marketing success.
    Publication Date: 8/3/2017
    Topics: Content Marketing; Marketing Technology; Personalization
    Geographies: Worldwide
    Context: Content marketing offers a variety of storytelling possibilities thanks to a proliferation of digital channels and platforms, and marketers are using content and ad creative sequentially to get longer, more compelling messages across to consumers.
    Publication Date: 5/31/2017
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: United States
    Industries: Technology
    Context: Municipalities worldwide are exploring internet of things (IoT) applications that can improve efficiency, boost sustainability and encourage economic development. Many of these smart-city projects also represent opportunities for marketers.
    Publication Date: 5/11/2017
    Topics: Customer Experience; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Demographics: C-Level Executives
    Context: This report explores what it means for a business to undergo a digital transformation. It defines the concept and considers the drivers and challenges—as well as the organizational changes required, the impact on the customer and how success is measured.
    Publication Date: 5/8/2017
    Topics: Marketing Technology; Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: United States
    Industries: Technology
    Context: Despite recent media hype about futuristic gadgets, smart-home technology is still in the early-adopter phase. The market may finally be gaining traction, thanks to voice-controlled interfaces, less expensive devices and better industry collaboration.
    Publication Date: 5/3/2017
    Topics: B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: Worldwide
    Context: Business-to-business (B2B) marketers are working to understand the value and feasibility of one-to-one experiences. As buyers grow hungry for more custom messages, marketers are slowly adopting the technology to personalize at scale.
    Publication Date: 4/4/2017
    Topics: Personalization
    Geographies: United States
    Industries: Retail
    Context: Faced with the need to improve the customer experience and increase margins, retailers are rapidly implementing personalization strategies. This report looks at the latest trends and obstacles retailers face.
    Publication Date: 12/13/2016
    Topics: Customer Experience; Targeting; Multichannel Marketing; Marketing Technology
    Geographies: Worldwide; United States
    Context: As demand for cross-device targeting climbs, marketers are shifting focus beyond simply matching users to devices. What’s next? Building richer audience profiles that factor in TV and offline data in order to power ad creative and improve measurement.
    Publication Date: 12/1/2016
    Geographies: Canada
    Industries: Marketing Management Trends
    Context: eMarketer discusses the biggest issues and opportunities for digital marketers in Canada at the cusp of 2017.
    Publication Date: 10/24/2016
    Topics: Big Data; Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Technology
    Context: As artificial intelligence (AI) creeps steadily into everyday life, marketers and advertisers are using it to make their campaigns more efficient and provide enhanced experiences for their customers.
    Publication Date: 10/26/2016
    Topics: Brand Marketing; Targeting; Marketing Tactics; Multichannel Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: Making the most of customer acquisition efforts means harnessing the power of data and understanding that emphasizing quality over quantity will result in the highest lifetime value.
    Publication Date: 10/17/2016
    Topics: Big Data; Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Technology
    Context: As artificial intelligence (AI) becomes a part of everyday life, it is also being tapped for a growing array of business applications. Its use is expected to grow quickly in the coming years.
    Publication Date: 9/19/2016
    Topics: Mobile Advertising; Mobile Apps; Performance Benchmarks
    Geographies: Worldwide
    Context: Competition in the app stores is at an all-time high and retention rates are at an all-time low. The continued rise in app downloads is being driven mostly by paid media. Social media, search and video ads served to mobile devices are most effective for acquiring quality users.
    Publication Date: 6/6/2016
    Topics: Digital Advertising; Marketing Spending; Targeting; Performance Benchmarks; Multichannel Marketing; Big Data; Marketing Technology
    Geographies: Worldwide; United States
    Context: Multichannel marketing is a must, but pulling it off is no small feat. Marketers that take a more audience-centric approach, integrate channels, craft relevant messages and use multichannel attribution will have a leg up on others.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.
    Publication Date: 5/9/2016
    Topics: Mobile Advertising; Performance Benchmarks; Digital Display Advertising; Digital Media Buying; Real-Time Bidding (RTB); Marketing Technology; Programmatic Ad Spending
    Geographies: United States
    Context: Buyers and sellers use a variety of tools to automate digital display advertising. This report details common elements of both buyer and seller ad tech stacks and offers an in-depth look at the mechanics behind programmatic advertising.
    Publication Date: 5/3/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Worldwide; United States
    Industries: Consumer Products (CPG)
    Context: The internet of things (IoT) is changing the way the consumer products industry does business. Mobile devices, beacons, radio-frequency communication, smart packaging and real-time data are helping manufacturers track their supply chains and deliver personalized marketing experiences.
    Publication Date: 9/26/2018
    Topics: Mobile Search; Artificial Intelligence (AI); Virtual & Augmented Reality; Digital Shoppers & Buyers
    Geographies: United States; Worldwide; United Kingdom
    Context: Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.
    Publication Date: 10/9/2018
    Topics: Artificial Intelligence (AI)
    Geographies: Canada
    Context: Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.
    Publication Date: 6/27/2018
    Topics: Smart Speakers & Voice Assistants; Artificial Intelligence (AI); Internet of Things (IoT)
    Geographies: United States; Worldwide
    Context: Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.
    Publication Date: 3/22/2018
    Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Advertising; Digital Ad Spending; Cost per Click (CPC); Digital Media Buying; Programmatic Advertising
    Geographies: Worldwide; United States
    Context: This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
    Publication Date: 6/20/2017
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: United States
    Industries: Automotive
    Context: Connected and smart cars, powered by digital technology and artificial intelligence, are changing the way people think about transportation. They also have important implications for marketers.
    Publication Date: 6/8/2017
    Topics: Digital Retail Practices; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: United States
    Context: Retailers are increasingly relying on new computer vision technologies to keep up with their customers, who increasingly communicate in images. This report looks at how they’re doing.