NOV 20, 2018
New strategies are needed for programmatic bidding
Chief Data Scientist
OCT 31, 2017
Hershey executives talk about their decision-making process when it comes to marketing technology.
Senior Manager, Digital Advancement and Innovation
The Hershey Company
OCT 9, 2017
Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology.
Vice President, Account-Based Marketing
SEP 20, 2017
Chris Rothstein, CEO of sales enablement technology Groove, talks about the missing pieces in the marketing technology stack for B2Bs.
SEP 5, 2017
Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.
Chief Research Officer
AUG 8, 2017
Jason VandeBoom, founder and CEO at ActiveCampaign, explains why best-of-breed marketing tools aren’t just for large corporations.
Founder and CEO
JUL 5, 2017
Ashley Stirrup, CMO at Talend, discusses why even brand marketers with a wealth of customer data can make consumers question just how well a brand actually knows them.
NOV 21, 2017
Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
Head of Sales and Marketing
AUG 29, 2017
Chaitanya Chandrasekar, CEO and co-founder of predictive advertising platform QuanticMind, describes the impact artificial intelligence is having on marketing technology.
CEO and Co-Founder
JUN 30, 2017
Alon Alroy, co-founder and chief of marketing at Bizzabo, outlines the key components of an event technology stack.
Co-Founder and Chief of Marketing
JUN 20, 2017
Tony Branda, chief data and analytics officer at mortgage lender Embrace Home Loans, discusses how the company chose the right partner to integrate and manage its marketing technology stack.
Chief Data and Analytics Officer
Embrace Home Loans
JUN 13, 2017
Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.
MAY 1, 2017
Alex Weinstein, director of marketing technology and CRM at eBay, spoke with eMarketer about how the company built its own personalization platform.
Director, Marketing Technology and CRM
APR 21, 2017
For Dell, personalization across touchpoints in a one-to-one capacity is a critical marketing goal. Todd Forsythe, Dell’s senior vice president of digital marketing, said this goal is intertwined with the multinational computer technology company’s larger digital transformation strategy.
Senior Vice President, Digital Marketing
NOV 16, 2018
Ad buyers want to get closer to publishers
Managing Partner, Programmatic Practice Lead
JUL 3, 2018
How B2Bs overcome integration challenges
Kelvin Gee, Kyle Gesuelli, Anish Jariwala, Brandon Jensen, Gavin Warrener
Senior Director, Modern Marketing Business Transformation, Head of Growth, Senior Director, Digital Marketing Strategy and Insights, Director, Marketing Operations, Director, B2B Demand Generation and Integrated Marketing, T-Mobile for Business
Oracle, Frame.io, Informatica, Workfront, T-Mobile
MAY 30, 2018
China’s moment passed, but new investors are cropping up
Digital Capital Advisors
DEC 12, 2017
Yuval Ben-Itzhak, CEO of Socialbakers, discusses how social media marketing technology has changed to meet marketers' needs.
MAR 28, 2018
But the technology's role is poised to expand
FEB 7, 2018
And the technology challenges ahead
OCT 30, 2018
It's a long-term process
Founder and Managing Partner
OCT 13, 2017
Justin Unger, director of digital marketing and innovation at Dunkin' Brands, and Wayne Townsend, president of technology at Epsilon, discuss the building blocks of a successful, modern loyalty program.
Wayne Townsend, President, Technology, Epsilon
Justin Unger, Director, Digital Marketing and Innovation, Dunkin’ Brands
JUN 30, 2017
Narayan Iyengar, senior vice president of digital marketing and ecommerce at Albertsons, and Mir Aamir, president and COO of Quotient Technology, its technology partner, discuss the importance of digital personalization in the grocery sector—even though the vast majority of sales still happen in-store.
Senior Vice President, Digital Marketing and Ecommerce
OCT 12, 2018
Mobile bidding is undergoing change
Director, Professional Services
OCT 11, 2018
A smart approach to the growing trend
UK Digital Strategy Director