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174 Results
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Type:
Interview
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    Publication Date: 7/3/2018
    Name: Kelvin Gee, Kyle Gesuelli, Anish Jariwala, Brandon Jensen, Gavin Warrener
    Title: Senior Director, Modern Marketing Business Transformation, Head of Growth, Senior Director, Digital Marketing Strategy and Insights, Director, Marketing Operations, Director, B2B Demand Generation and Integrated Marketing, T-Mobile for Business
    Company: Oracle, Frame.io, Informatica, Workfront, T-Mobile
    Topics: Marketing Technology; Big Data; B2B Marketing; Artificial Intelligence (AI)
    Geographies: United States
    Context: How B2Bs overcome integration challenges
    Publication Date: 5/30/2018
    Name: Elgin Thompson
    Title: Managing Director
    Company: Digital Capital Advisors
    Topics: Marketing Technology
    Geographies: United States; China
    Context: China’s moment passed, but new investors are cropping up
    Publication Date: 3/28/2018
    Name: Nikos Acuna
    Title: Chief Visionary
    Company: Sizmek
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: But the technology's role is poised to expand
    Publication Date: 2/7/2018
    Name: Rob Griffin
    Title: Consultant
    Company: -
    Topics: Big Data; Marketing Technology; Performance Benchmarks
    Geographies: United States
    Context: And the technology challenges ahead
    Publication Date: 12/12/2017
    Name: Yuval Ben-Itzhak
    Title: CEO
    Company: Socialbakers
    Topics: Social Media Marketing; Performance Benchmarks; Marketing Technology
    Geographies: Worldwide
    Context: Yuval Ben-Itzhak, CEO of Socialbakers, discusses how social media marketing technology has changed to meet marketers' needs.
    Publication Date: 10/31/2017
    Name: Noelle Perez
    Title: Senior Manager, Digital Advancement and Innovation
    Company: The Hershey Company
    Topics: Social Media Marketing; Marketing Technology
    Geographies: United States
    Context: Hershey executives talk about their decision-making process when it comes to marketing technology.
    Publication Date: 11/21/2017
    Name: Lou Orfanos
    Title: Head of Sales and Marketing
    Company: Localytics
    Topics: Mobile Apps; Marketing Technology
    Geographies: United States
    Context: Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
    Publication Date: 10/9/2017
    Name: Evyenia Wilkins
    Title: Vice President, Account-Based Marketing
    Company: Traackr
    Topics: B2B Sales; Lead Generation; B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology.
    Publication Date: 9/20/2017
    Name: Chris Rothstein
    Title: CEO
    Company: Groove
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Chris Rothstein, CEO of sales enablement technology Groove, talks about the missing pieces in the marketing technology stack for B2Bs.
    Publication Date: 9/5/2017
    Name: Michael Fauscette
    Title: Chief Research Officer
    Company: G2 Crowd
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.
    Publication Date: 8/8/2017
    Name: Jason VandeBoom
    Title: Founder and CEO
    Company: ActiveCampaign
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Jason VandeBoom, founder and CEO at ActiveCampaign, explains why best-of-breed marketing tools aren’t just for large corporations.
    Publication Date: 8/29/2017
    Name: Chaitanya Chandrasekar
    Title: CEO and Co-Founder
    Company: QuanticMind
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chaitanya Chandrasekar, CEO and co-founder of predictive advertising platform QuanticMind, describes the impact artificial intelligence is having on marketing technology.
    Publication Date: 7/5/2017
    Name: Ashley Stirrup
    Title: CMO
    Company: Talend
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Ashley Stirrup, CMO at Talend, discusses why even brand marketers with a wealth of customer data can make consumers question just how well a brand actually knows them.
    Publication Date: 6/30/2017
    Name: Alon Alroy
    Title: Co-Founder and Chief of Marketing
    Company: Bizzabo
    Topics: B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: Alon Alroy, co-founder and chief of marketing at Bizzabo, outlines the key components of an event technology stack.
    Publication Date: 6/20/2017
    Name: Tony Branda
    Title: Chief Data and Analytics Officer
    Company: Embrace Home Loans
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Tony Branda, chief data and analytics officer at mortgage lender Embrace Home Loans, discusses how the company chose the right partner to integrate and manage its marketing technology stack.
    Publication Date: 6/13/2017
    Name: Scott Webb
    Title: President
    Company: Avionos
    Topics: Marketing Technology
    Geographies: United States
    Industries: Technology
    Context: Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.
    Publication Date: 5/1/2017
    Name: Alex Weinstein
    Title: Director, Marketing Technology and CRM
    Company: eBay
    Topics: Email Marketing; Marketing Technology
    Geographies: United States
    Context: Alex Weinstein, director of marketing technology and CRM at eBay, spoke with eMarketer about how the company built its own personalization platform.
    Publication Date: 4/21/2017
    Name: Todd Forsythe
    Title: Senior Vice President, Digital Marketing
    Company: Dell
    Topics: B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: For Dell, personalization across touchpoints in a one-to-one capacity is a critical marketing goal. Todd Forsythe, Dell’s senior vice president of digital marketing, said this goal is intertwined with the multinational computer technology company’s larger digital transformation strategy.
    Publication Date: 2/3/2017
    Name: Brian Andersen
    Title: Partner
    Company: Luma Partners
    Topics: Marketing Technology
    Geographies: United States
    Context: Brian Andersen, partner at investment bank Luma Partners, discusses 2016's notable trends and acquisitions in the marketing technology space, and the advancements he expects to see in 2017.
    Publication Date: 2/1/2017
    Name: Duane Schulz
    Title: Vice President, Digital and Demand Marketing and Technology
    Company: Xerox
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Duane Schulz, vice president of digital and demand marketing and technology at Xerox, tells eMarketer about how the company has wrangled its marketing technology stack and how that has led to organizational changes.
    Publication Date: 2/3/2017
    Name: Scott Brinker
    Title: Editor
    Company: Chief Marketing Technologist
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Scott Brinker, editor of Chief Marketing Technologist, talks about why marketers say they want more data, and what to expect in the marketing technology space going forward.
    Publication Date: 2/16/2017
    Name: Jason Rose
    Title: Senior Vice President, Marketing
    Company: Gigya
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Jason Rose, senior vice president of marketing at identity management vendor Gigya, spoke with eMarketer about the importance of understanding customer identities.
    Publication Date: 2/3/2017
    Name: Sean Brown
    Title: Chief Technology Officer
    Company: Organic
    Topics: Marketing Technology
    Geographies: United States
    Context: Sean Brown, chief technology officer at creative digital agency Organic, talks about how far the company's clients have come in their adoption of marketing technology, and the journey toward the single customer view.
    Publication Date: 12/23/2016
    Name: James Yancey
    Title: CEO and Co-founder
    Company: CloudTags
    Topics: Marketing Technology
    Geographies: United States
    Context: James Yancey, CEO and co-founder of in-store marketing technology provider CloudTags, tells eMarketer how brands like Crate and Barrel and Timberland use his company's in-store technology to increase conversations and collect more customer data.
    Publication Date: 8/18/2016
    Title: 18 marketing thought leaders at brands and agencies
    Topics: Big Data; Marketing Technology; Internet of Things (IoT)
    Geographies: United States
    Industries: Marketing Management Trends
    Context: The marketing technology space is buzzing with activity, but it's a transitional time for many brands. eMarketer asked a number of marketing technology experts at some leading brands and agencies about the biggest changes and challenges in the space.
    Publication Date: 8/16/2016
    Name: Brooke Johnson
    Title: Senior Manager, Marketing Optimization
    Company: Extra Space Storage
    Topics: Marketing Technology
    Geographies: United States
    Context: Brooke Johnson, senior manager of marketing optimization at Extra Space Storage, discusses how heat-mapping technology delivers behavioral insight that the brand needs to create better customer journeys.
    Publication Date: 6/6/2016
    Name: Chris Paradysz
    Title: Co-Founder and CEO
    Company: PMX Agency
    Topics: Marketing Spending; Targeting; Multichannel Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: Chris Paradysz, co-founder and CEO of PMX Agency, talks about how brands and agencies are dealing with the transition to more integrated multichannel marketing efforts.
    Publication Date: 6/29/2016
    Name: Matt Preschern
    Title: Executive Vice President and CMO
    Company: HCL Technologies
    Topics: B2B Marketing; Marketing Technology
    Geographies: India; United States
    Industries: Marketing Management Trends
    Context: Matt Preschern, executive vice president and CMO of global technology outsourcing firm HCL Technologies, talks about his company's marketing transformation to stay competitive in an increasingly digital world.
    Publication Date: 5/16/2016
    Name: Allana Hinks
    Title: Marketing Manager
    Company: Brauer Natural Medicine
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Allana Hinks, marketing manager for Brauer Natural Medicine, talks about the value of sales enablement technology for the company.
    Publication Date: 5/19/2016
    Name: Vebeka Guess
    Title: Product Marketing Manager, Adobe Experience Manager
    Company: Adobe
    Topics: Marketing Technology
    Geographies: United States
    Context: Vebeka Guess, product marketing manager of Adobe's Experience Manager, discusses what the vendor's clients expect from marketing technology and how the space is evolving to meet those growing expectations.
    Publication Date: 5/17/2016
    Name: Ahmed Elemam
    Title: Senior Digital Marketing and Analytics Strategist
    Company: WestJet
    Topics: Customer Experience; Marketing Technology
    Geographies: United States
    Industries: Airlines
    Context: Ahmed Elemam, senior digital marketing and analytics strategist at WestJet, discusses why the airline is keeping some technology on premise.
    Publication Date: 5/16/2016
    Name: Eric Hadley
    Title: Head of Global Marketing
    Company: Outbrain
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Eric Hadley, head of global marketing at content discovery platform Outbrain, talks about the value of marketing and sales alignment, as well as having the technology and process in place to grow the business and drive sales.
    Publication Date: 4/29/2016
    Name: Bryan Yeager
    Title: Senior Analyst
    Company: eMarketer
    Topics: Marketing Technology
    Geographies: United States
    Context: eMarketer senior analyst Bryan Yeager attended the MarTech conference in March where data was at the forefront of the discussion. He shared his insights from the conference and his own thinking on how marketers can prepare for the next generation of marketing technology.
    Publication Date: 9/11/2018
    Name: Ben Gaddis
    Title: President
    Company: T3
    Topics: Virtual & Augmented Reality
    Geographies: United States; Worldwide
    Industries: Technology
    Context: Think utilitarian
    Publication Date: 8/9/2018
    Name: Jim Hertzfeld
    Title: Chief Strategist
    Company: Perficient Digital
    Topics: Big Data; Artificial Intelligence (AI); Social Media Marketing; Marketing Technology
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends; Retail
    Context: The key to it all? Take it slow
    Publication Date: 8/9/2018
    Name: Mike Sands
    Title: Co-Founder and CEO
    Company: Signal
    Topics: Search Marketing; Customer Experience; Retail Ecommerce Sales; Marketing Technology; Multichannel Marketing; Personalization; Big Data
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: And if you can't beat 'em, join 'em
    Publication Date: 8/9/2018
    Name: Ken Tran
    Title: Director, Performance Media
    Company: Ubisoft
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: Marketers are taking steps to reduce tech fees
    Publication Date: 9/28/2018
    Name: Andy Sriubas
    Title: Chief Commercial Officer
    Company: Outfront Media
    Topics: Out-of-Home Ad Spending; Marketing Technology
    Geographies: United States
    Publication Date: 8/9/2018
    Name: Ian Dahlman
    Title: Vice President, Search and Analytics
    Company: gyro
    Topics: B2B Marketing; Personalization; Customer Experience; Marketing Technology; Big Data
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Hint: It's all in the data
    Publication Date: 8/9/2018
    Name: Wes MacLaggan
    Title: Senior Vice President, Marketing
    Company: Marin Software
    Topics: Search Marketing; Customer Experience; Big Data; Multichannel Marketing; Marketing Technology; Personalization
    Geographies: United States; United Kingdom
    Industries: Marketing Management Trends
    Context: Why it's worth the time and effort
    Publication Date: 7/27/2018
    Name: Gail Horwood
    Title: Senior Vice President, Integrated Marketing
    Company: Kellogg Company
    Topics: Marketing Technology; Big Data
    Geographies: United States
    Context: Separating signal from noise requires persistence
    Publication Date: 9/7/2018
    Name: Adam Soroca
    Title: Head of Global Buyer Team
    Company: Rubicon Project
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Industries: Advertising Agencies
    Context: Advertisers are weary of higher bills with first-price bidding
    Publication Date: 8/31/2018
    Name: Ted Dhanik
    Title: CEO, Co-Founder
    Company: engage:BDR
    Topics: Marketing Technology
    Geographies: United States
    Industries: Technology; Advertising Agencies
    Publication Date: 8/17/2018
    Name: Eric Berry
    Title: CEO, Co-Founder
    Company: TripleLift
    Topics: Marketing Technology
    Geographies: United States
    Context: There are always tradeoffs in ad tech
    Publication Date: 8/24/2018
    Name: Scott Rosenberg
    Title: Senior Vice President, General Manager, Platform
    Company: Roku
    Topics: Marketing Technology; Programmatic Advertising; Digital Video
    Geographies: United States
    Industries: Media & Entertainment
    Context: Video ad demand is too hot to settle for remnant prices
    Publication Date: 10/11/2018
    Name: Gawain Owen
    Title: UK Digital Strategy Director
    Company: Jellyfish
    Topics: Programmatic Advertising; Marketing Technology; Digital Media Buying
    Geographies: United States; United Kingdom
    Context: A smart approach to the growing trend
    Publication Date: 10/12/2018
    Name: Casie Jordan
    Title: Director, Professional Services
    Company: MoPub
    Topics: Marketing Technology; Programmatic Advertising; Mobile Apps; Mobile Ad Spending
    Geographies: United States
    Context: Mobile bidding is undergoing change
    Publication Date: 10/9/2018
    Name: Forest Bronzan, Jason Conley, Kyle Henderick, Amy Kilpatrick, Matt McGowan, April Mullen, Allen Nance, Justin Orgel
    Title: Executive Vice President of CRM, Email and Creative Services, Senior Director, Sales and Solution Consulting, Senior Director, Client Services, Director of Marketing Operations, President, Director of Consumer-First Marketing Adoption, CMO, Senior Director of Marketing Consulting
    Company: Elite SEM, RRD, Yesmail Lifecycle Marketing, Mailchimp, Adestra, Selligent Marketing Cloud, Emarsys, Cheetah Digital
    Topics: Email Marketing; Marketing Technology; Personalization
    Geographies: United States
    Industries: Advertising Agencies
    Context: Email practices aren't evolving as fast as they should
    Publication Date: 10/5/2018
    Name: Ryan Fagan
    Title: Director, Sales, Operations Planning
    Company: Lowe's
    Topics: Marketing Technology; Loyalty Programs
    Geographies: United States
    Industries: Retail
    Publication Date: 8/3/2018
    Name: Trei Brundrett
    Title: COO
    Company: Vox Media
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Media companies need new sources of revenue