Half of marketers surveyed by The Relevancy Group worked with a customer data platform vendor in mid-2018. One trend for 2019: The adoption of customer data platforms will continue, along with the focus on customer data.
Join eMarketer senior analyst, Nicole Perrin for an Analyst Webinar as she unveils seven predictions of maturing stacks and customer data to new programmatic infrastructures and the evolving role of AI. Learn from our sponsor, Criteo and interact with your digital marketing peers.
Today about 40% of US marketers said their company’s strategy is driven by a mix of both creativity and technology, according to recent research. The Shipyard identifies a new approach to marketing that intertwines data science with creative insights.