NOV 21, 2017
Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
Head of Sales and Marketing
JUL 12, 2018
They're not just for brand awareness
MAY 3, 2017
The United States Postal Service sees changes in consumer behavior and the rise of digital as an opportunity to innovate. The service’s director of product technology innovation explains why.
Director, Product Technology Innovation
United States Postal Service
APR 12, 2017
Tashima Garner, senior associate brand manager of Easter at The Hershey Company, talks about the company using Facebook to introduce new brands this Easter.
Senior Associate Brand Manager, Easter
The Hershey Company
APR 10, 2017
General Electric's CMO Linda Boff reveals what has changed within the organization since the onset of the digital age.
APR 7, 2017
DWA media's global CEO Bob Ray and media director Whitney Powell talk about how business-to-business (B2B) advertisers are making the most of programmatic advertising for digital and TV.
MAR 13, 2017
Matt Krepsik, global head of ROI at Nielsen, spoke with eMarketer about making the case for marketing mix models and how brands can benefit from them.
Global Head of ROI
MAR 9, 2017
Gayle Fuguitt, Foursquare's chief of customer insights and innovation, discusses how marketers are going beyond traditional demographics to understand audiences.
Chief, Customer Insights and Innovation
AUG 28, 2018
How National Public Media helps brands create ads that don't disrupt the show
Gina Garrubbo, Bryan Moffet
President and CEO, COO
National Public Media (NPM), National Public Media (NPM)
DEC 19, 2017
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
US Business Development Director
MAY 3, 2017
Dave Haucke, program director of product strategy at IBM Watson Marketing, says digital transformation is about marketers delivering seamless customer experiences. The problem is that some companies are more prepared than others.
Program Director, Product Strategy, Watson Marketing
MAR 23, 2017
Justin Adler, director of product and marketing at SourceKnowledge, talks about how business-to-business (B2B) marketing in Canada has evolved through digital tech.
Director, Product and Marketing
APR 14, 2017
Rohini Behl, marketing director of dairy cooperative Fonterra Brands Indonesia, talks about the firm's efforts in women's health awareness.
Fonterra Brands Indonesia