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Worldwide (21)

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    Report
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    SEP 20, 2018

    Millennial men don’t live down to the stereotype as their generation’s losers, not least because they make more money than their female counterparts. But many have lots of debt and little wealth, and they lag behind the women in earning college degrees.

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    DEC 12, 2019

    In addition, males constituted 57% of all Sina Weibo users. Sina Weibo has several functions and features that tend to attract younger users, including a wide network of KOLs, celebrities and live streaming stars. (In China, popular female live streamers tend to attract a sizable male contingent who are sometimes too willing to send virtual gifts as a token of their admiration.).

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    NOV 21, 2019

    Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.

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    SEP 19, 2019

    Survey data from consumer electronics manufacturer HTC indicates that video streaming is the second-most-popular VR activity among 70.7% of male and 64.1% female internet users in China who have experienced VR technology.

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    OCT 24, 2019

    Consumers in China, whether buying at retail outlets or street stalls, are using proximity mobile payments—largely supported by QR codes—and reducing their dependency on cash.

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    OCT 15, 2019

    On the other hand, the proportion of male respondents had fallen, from 76.4% in 2018 to 72.2% this year. Nearly three-quarters of respondents were ages 25 to 44, with 25- to 34-year-olds making up the majority.).

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    JAN 13, 2020

    Note that among adults, women outnumber men as users of mobile games, according to Q3 2019 research from Jun Group. So, to some degree, kids are likely to age out of the gender gap in overall interest in gaming. Toys ‘R’ Still Them. Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.

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    OCT 15, 2019

    (Note: Six in 10 survey respondents in Saudi Arabia in H1 2019 were male, and 72.4% lived in urban areas. Adults 25 to 34 constituted the largest single cohort by age, at 37.2% of the total; much smaller sample sizes for internet users 45 to 64 mean that not all metrics are available for those older segments.).

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    JUN 27, 2019

    While that may be true by absolute number of users, the Mintel survey shows that close-to-equal proportions of men are also quite active as buyers on these platforms. Leveraging KOLs to Market Products. Influencers are an integral part of the social commerce system, and especially younger digital buyers take cues for how to apply makeup or match their clothes.

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    OCT 15, 2019

    In addition, male respondents outnumbered females at 69.7% vs. 30.3%.).

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    OCT 15, 2019

    The sample group was well balanced across age groups, though males were in the majority, at 54.8%.)

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    OCT 15, 2019

    However, consumption was markedly higher in urban areas and among internet users who were affluent, males and younger. (Note: The population polled by GlobalWebIndex in France was quite balanced across age groups, though the gender distribution was tilted in favor of females, at 57.8% vs. 42.2% of males.

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    OCT 15, 2019

    In addition, females outnumbered males in the sample by 58.5% to 41.5%.).

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    OCT 15, 2019

    Males also made up slightly more than half of those polled.).

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    OCT 15, 2019

    Some 78.4% of internet users ages 16 to 64 said they had watched broadcast TV in the month before polling; that share was higher among males and respondents ages 35 to 54. On average, internet users spent 1:31 with live TV.

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    OCT 15, 2019

    The sample did display a gender skew, however, at 56.9% female and 43.1% male. People living in suburban areas constituted the largest single share by household location, at 44.8%.).

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    OCT 15, 2019

    Females outnumbered males in the sample, too, by 55.7% to 44.3%. That’s significant for data on tablets and game consoles, for instance, where males and females have different patterns of ownership.).

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    OCT 15, 2019

    Females were more likely to own a smartphone, while males were twice as likely as females to have a feature phone. Tablet penetration among internet users ages 16 to 64 was already above 54% in Switzerland in H1 2018 and reached 56.5% in 2019. Like smartphones, tablets were more common in higher-income households.

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    OCT 15, 2019

    The male bias among respondents was slightly less than in H1 2018, at 55.1%. However, the share of those polled who were ages 16 to 34 increased, from 63% in H1 2018 to 67.8% this year.).

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    OCT 15, 2019

    Such items are relatively new to Ireland’s market, but 12.9% of males and 10.4% of females said they owned one. (Note: The population sampled in Ireland was quite balanced in 2019, with internet users drawn in representative numbers from urban, suburban and rural communities and all age groups and income levels. Female respondents did outnumber males, however, by 56.7% to 43.3%.).

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    OCT 15, 2019

    (Note: As in H1 2018, the GlobalWebIndex sample in the Netherlands was relatively well balanced with respect to age and location, but females formed a clear majority, at 56.1% vs. 43.9% for males.).

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    OCT 15, 2019

    Males were more likely than females to own a smartwatch, however (15.0% vs. 10.0%). Smart wristbands haven’t yet reached the mainstream; barely 9% of all respondents owned one. GlobalWebIndex tracked the adoption of voice search for the first time in 2019, finding penetration of 34.0% among internet users ages 16 to 64.

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    OCT 15, 2019

    In other words, this is a population with fewer of the young and male individuals who are typical early adopters of new technologies. This helps to explain the level of smartphone ownership, for example, which is lower than in the US [91.9%] or in many countries in Western Europe.).

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    OCT 15, 2019

    (Note: The sample surveyed in Vietnam in H1 2019 was 53.6% male—a slight increase on the 52.0% male share in H1 2018. The proportion of respondents ages 16 to 34 had also risen, from 70.5% in 2018 to 74.8% this year. By contrast, the urban skew of the sample was less pronounced, at 63.6%; that compared with 67.3% in 2018.).

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    OCT 15, 2019

    More than half (50.3%) of males polled, and 42.2% of females, owned a game console. Penetration was above average among internet users ages 16 to 44, and much lower (25.0%) among those 55 to 64. Overall, 8.2% of respondents said they owned a smart-home device in H1 2019.