Asia-Pacific (43)
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    Publication Date: 3/10/2017
    Geographies: Malaysia
    Industries: Digital Banking
    Context: The value of online banking transactions is on the rise in Malaysia, as is that for banking transactions on mobile devices. But digital banking customers haven’t embraced other financial technology services, such as personal wealth management, to any great degree.
    Publication Date: 2/15/2017
    Geographies: Malaysia
    Industries: Broadband
    Context: Malaysia’s communications regulatory body reported that more than 90% of broadband connections in the country were via mobile devices in Q3 2016. And more than three-quarters of households have access to broadband internet.
    Publication Date: 1/23/2017
    Topics: Mobile Payments
    Geographies: Malaysia
    Context: The big mobile phone maker launched its Samsung Pay mobile wallet in Malaysia, where digital banking is common but mobile payments are in a much earlier stage of development.
    Publication Date: 11/10/2016
    Geographies: Malaysia
    Industries: Mobile Banking
    Context: Mobile banking is not the most popular mobile activity in Malaysia, and according to March research, that’s likely because people still mistrust the channel. About three-quarters of mobile phone users are worried about mobile banking security.
    Publication Date: 9/19/2016
    Topics: Programmatic Ad Spending
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Like those in other regions, marketers in Southeast Asia are increasing their programmatic ad spending. Recent forecasts suggest companies in Indonesia and Malaysia currently lead the region in programmatic ad investment, though the dollar figures remain small in comparison to more mature markets.
    Publication Date: 9/9/2016
    Topics: Digital Video; Digital Video Advertising
    Geographies: Malaysia
    Demographics: Millennials
    Context: Younger digital video viewers in Malaysia watched more videos than their older counterparts in March 2016, but viewers watched almost the same number of ads regardless of age.
    Publication Date: 5/24/2016
    Topics: Digital Video; TV; Mobile Video; Time Spent with Media
    Geographies: Malaysia
    Context: Research into Malaysia’s online video consumption habits suggests consumers’ time spent watching the format may have hit a plateau, with the country’s users expected to spend slightly less time watching per day in 2017 compared to 2016. A key gap in access to devices like laptops and tablets between Malaysia’s urban and rural areas may help explain the decline.
    Publication Date: 8/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia
    Context: Southeast Asia-based SVOD service iflix just raised $133 million, and plans to use local content and a lower price to take on Netflix.
    Publication Date: 4/20/2017
    Topics: Mobile Payments
    Geographies: Indonesia; Malaysia; Philippines; Singapore
    Context: Ant Financial’s designs on expansion in Southeast Asia have been substantial and show no signs of abating in 2017. In its latest move, the company absorbed ecommerce platform Lazada’s payments operation with an eye to the future.
    Publication Date: 3/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia; Philippines; Singapore
    Context: As competition in the SVOD sector in Southeast Asia heats up, some players are looking to expand in foreign markets.
    Publication Date: 12/9/2016
    Topics: Social Commerce; Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Facebook appears to be in strong position to take a leading role in the social commerce space in the region, where digital purchasing is still in the early stages but users are young and mobile.
    Publication Date: 9/2/2016
    Topics: Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Industries: Retail
    Context: Southeast Asia has all the ingredients for a promising ecommerce market—rising internet and mobile penetration, a growing middle class with greater discretionary spending, and an increasing supply of digital platforms. Still, many challenges continue to hamper ecommerce growth in the region.
    Publication Date: 3/29/2016
    Geographies: Malaysia
    Industries: Advertising Agencies
    Context: Client-side marketers in Southeast Asia are dissatisfied with their current marketing efforts. A perceived lack of agency capabilities in the areas of PR, creative and digital, as well as gaps in media audience measurement, are reported as key shortcomings.
    Publication Date: 3/18/2016
    Topics: Mobile Apps
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Context: Smartphone users across Southeast Asia are continuing to download a few new apps each month, according to 2015 research. Social networking, along with utilities apps, are likely drivers of this.
    Publication Date: 2/17/2016
    Topics: Smartphones
    Geographies: Indonesia; Malaysia; Philippines; Thailand
    Context: Smartphone habits vary across Southeast Asia, according to 2015 research. But in all markets, users spend hours each day with mobile.
    Publication Date: 9/28/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific
    Context: Digital ad spending in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region.
    Publication Date: 11/25/2015
    Topics: Social Media Users
    Geographies: Asia-Pacific
    Context: Southeast Asia has some of the highest penetration of social network usage among internet users of anywhere in the world, according to eMarketer’s first-ever forecast for the region, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
    Publication Date: 9/26/2017
    Topics: Ecommerce Sales
    Geographies: Indonesia; Philippines; Thailand
    Context: Alibaba is bringing its C2C marketplace to Indonesia, Thailand and the Philippines, a continuation of its designs to conquer the region.
    Publication Date: 8/25/2017
    Geographies: Indonesia
    Industries: Wi-Fi
    Context: Google’s plan for growing its advertising audience in Indonesia is banking on a network of free Wi-Fi spots in the country.
    Publication Date: 8/16/2017
    Topics: Mobile Apps
    Geographies: Asia-Pacific
    Context: Way more mobile ads are reaching consumers in Asia-Pacific through apps than on the web. Data shows there’s no significant difference in consumer response between the delivery platforms.
    Publication Date: 5/15/2017
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Alibaba has recently invested significant sums of money in brick-and-mortar stores, including Yintai Group, owner of department store chain Intime; electronics retailer Suning; and supermarket operators Sanjiang and Bailian. But what does the concept mean for the future of retail in China? Nishtha Mehta, founder of CollabCentral Consulting, explains.
    Publication Date: 5/11/2017
    Topics: Digital Ad Spending
    Geographies: Thailand
    Context: Communications, beverages and motor vehicles follow skincare as top-spending sectors in digital advertising this year.
    Publication Date: 5/9/2017
    Topics: Ecommerce Sales
    Geographies: Singapore
    Context: Garena has emerged from its mobile gaming roots to provide users with a range of online services, hitting unicorn status along the way. With new funds and a rebranding, it aims to take on ecommerce in Indonesia.
    Publication Date: 5/2/2017
    Topics: Digital Display Ad Spending; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts to improve transparency and how performance failures have damaged confidence in open exchanges.
    Publication Date: 4/10/2017
    Topics: Internet Users
    Geographies: Asia-Pacific
    Demographics: Children
    Context: TV has already been displaced by the internet as the medium of choice among many kids in Asia-Pacific. More than three-quarters of internet-using children ages 6 to 14 said they would rather only have access to the internet than just be able to watch television, according to a recent poll.
    Publication Date: 3/3/2017
    Topics: Ecommerce Sales
    Geographies: Thailand
    Context: Ecommerce spending in the Southeast Asia markets is set to grow by double digits annually through 2020, thanks to rising internet penetration. For now, much of that activity flows through a single retailer, Lazada, but a potential shake-up looms on the horizon.
    Publication Date: 2/28/2017
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: Television reigns as the advertising vehicle of choice across industries in Indonesia. SK Biswas, COO of Dentsu Aegis Network Indonesia, offers eMarketer’s David Peter Green a wide-angle view of Indonesia’s advertising ecosystem, including drivers of overall ad spending and what’s holding back digital.
    Publication Date: 2/21/2017
    Topics: Customer Experience
    Geographies: Asia-Pacific
    Context: Many marketers throughout Asia-Pacific are likely to use CRM data to better understand the customer journey.
    Publication Date: 2/16/2017
    Topics: Digital Advertising; Mobile Advertising; Mobile Apps
    Geographies: China
    Context: Matthew Brennan, a WeChat expert and co-founder of Shanghai-based consultancy China Channel, spoke with eMarketer’s David Green about WeChat’s unique ability to resist monetization pressure, new ad programs and what brands need to know about marketing on the platform.
    Publication Date: 2/14/2017
    Topics: Sharing Economy
    Geographies: Indonesia
    Context: As ride-hailing service Grab grows, digital payment services like Kudo’s will emerge as an important way to extend its array of offerings to underbanked consumers.
    Publication Date: 2/6/2017
    Topics: Digital Ad Spending
    Geographies: Asia-Pacific
    Context: A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend.
    Publication Date: 1/9/2017
    Topics: Payment Methods
    Geographies: China
    Industries: Digital Banking
    Context: China's financial tech boom has resulted from a dearth of services offered by the traditional banking system, along with innovation and experimentation on the part of the country's tech giants. In addition, supportive governmental policies and consumer willingness to adopt digital financial services have driven growth.
    Publication Date: 1/5/2017
    Topics: Digital Content; Digital Ad Spending
    Geographies: Thailand
    Context: China's Tencent revealed that it's partnering with local content distribution platform Ookbee in Thailand to create a user-generated content service called Ookbee U. It's the latest move by Tencent, WeChat's parent company, to establish itself in Southeast Asia's emerging markets with an eye to the future.
    Publication Date: 12/22/2016
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: Indonesia
    Context: Like China’s Singles’ Day, Indonesia’s Harbolnas is a day dedicated to digital retail, marked by sales and other promotions. And participation is growing rapidly.
    Publication Date: 12/16/2016
    Topics: Digital Content
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: VR headset shipments; how the 1% shop for the holidays; fake news, fake discounts and much, much more.
    Publication Date: 12/7/2016
    Topics: Mobile Messaging
    Geographies: China
    Context: WeChat drew heat in the West after it was discovered that some users in markets outside of mainland China were still being subjected to the Chinese government’s content blocking rules. But with censorship and surveillance an expected aspect of doing business in China, does it matter for international brands?
    Publication Date: 11/14/2016
    Topics: Digital Video Advertising
    Geographies: Asia-Pacific
    Demographics: Affluent
    Context: Advertisers hoping to target affluent consumers in Asia-Pacific would be wise to take a look at digital video. According to a study of media habits among the region's top 20% of earners, watching digital video clips was their second most popular activity.
    Publication Date: 11/3/2016
    Topics: Multichannel Marketing
    Geographies: Asia-Pacific
    Context: Multidevice usage is exploding in Asia-Pacific, and many consumers in the region now own as many as four or more devices. But this shift is creating problems for marketers, who are having trouble building accurate models for cross-screen advertising campaigns.
    Publication Date: 7/12/2016
    Topics: Internet Users
    Geographies: China
    Industries: Technology
    Context: Nearly 60% of internet users in China consider themselves early technology adopters, more than said the same in any other country in Asia-Pacific. China’s digital population is also the most likely to plan their next tech purchase online, according to April research.
    Publication Date: 4/22/2016
    Topics: Mcommerce
    Geographies: Asia-Pacific
    Context: Mobile shopping is mostly attractive due to its convenience, according to mobile phone internet users in Asia-Pacific. The ability to buy on the go, as well as use apps to shop and buy, were also popular.
    Publication Date: 4/18/2016
    Topics: Cost per Thousand (CPM); Clickthrough Rate (CTR); Cost per Click (CPC); Social Media Marketing; Performance Benchmarks
    Geographies: Asia-Pacific; India
    Context: Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.
    Publication Date: 3/31/2016
    Topics: Mcommerce
    Geographies: India; Indonesia
    Context: According to 2015 data, mcommerce transactions in Southeast Asia and India make up 25% of ecommerce purchases among digital retailers in the region. Smartphones, rather than tablets, account for the vast majority of this mobile purchase activity.
    Publication Date: 12/21/2015
    Topics: Social Media Users; Mobile Social Media
    Geographies: Singapore
    Context: A small but affluent and digitally advanced country, Singapore will boast Southeast Asia's highest internet user penetration rate and the world's widest rate of smartphone adoption. This year it will also be the only country in the region where more than half of the total population uses social networks.
    Publication Date: 12/9/2015
    Topics: Mobile Apps; Performance Benchmarks
    Geographies: Worldwide
    Context: Mobile app install fraud is a growing issue for many, and especially for Asia-Pacific and Middle Eastern countries who top the list for highest click fraud.
    Publication Date: 12/2/2015
    Topics: Smartphone Users
    Geographies: Asia-Pacific
    Context: iPhones may have come first, but the rise of Android has been rapid and, in many markets, decisive. Cheaper handsets available from a wider variety of manufacturers have made Google’s OS the mobile OS of choice for users in less developed digital markets, especially.