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North America (3)
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    Publication Date: 12/5/2016
    Name: Leanne Johnson
    Title: Head of Social
    Company: GoPro
    Topics: Mobile Messaging; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Context: Leanne Johnson, head of social at camera company GoPro, talks about how the brand is preparing for 2017.
    Publication Date: 9/1/2016
    Name: Sunita Kaur
    Title: Managing Director, Asia
    Company: Spotify
    Topics: Digital Music; Payment Methods; Content Marketing
    Geographies: Indonesia
    Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
    Publication Date: 11/13/2015
    Name: Monica Cortes Torres
    Title: Interim Vice President, Multicultural Markets and Engagement
    Company: AARP
    Topics: Digital Advertising
    Geographies: United States
    Demographics: Hispanics; Baby Boomers
    Context: Monica Cortes Torres, interim vice president of multicultural markets and engagement at AARP, explains how US Hispanic baby boomers are digitally savvy, engaged with younger demographic groups and brand loyal.
    Publication Date: 6/16/2016
    Name: Willy Villarreal
    Title: Vice President and Head of Multicultural, Brand Marketing and Communications
    Company: PMK•BNC
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: Willy Villarreal, head of the multicultural practice at PR agency PMK•BNC, talks about what makes US Hispanics' digital behavior unique and which brands are effectively engaging with them.