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North America (5)
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    Publication Date: 12/5/2016
    Name: Leanne Johnson
    Title: Head of Social
    Company: GoPro
    Topics: Mobile Messaging; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Context: Leanne Johnson, head of social at camera company GoPro, talks about how the brand is preparing for 2017.
    Publication Date: 9/1/2016
    Name: Sunita Kaur
    Title: Managing Director, Asia
    Company: Spotify
    Topics: Digital Music; Payment Methods; Content Marketing
    Geographies: Indonesia
    Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
    Publication Date: 6/16/2016
    Name: Willy Villarreal
    Title: Vice President and Head of Multicultural, Brand Marketing and Communications
    Company: PMK•BNC
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: Willy Villarreal, head of the multicultural practice at PR agency PMK•BNC, talks about what makes US Hispanics' digital behavior unique and which brands are effectively engaging with them.
    Publication Date: 8/10/2016
    Name: Lizette Williams
    Title: Multicultural Marketing Leader, North America
    Company: Kimberly-Clark
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Personal Care & Beauty; Consumer Products (CPG)
    Demographics: Blacks; LGBT; Hispanics
    Context: Diversity and inclusiveness have become major issues in advertising in recent years, both for consumers and within the industry itself. Lizette Williams, multicultural marketing leader for North America at personal care-focused consumer packaged goods company Kimberly-Clark, spoke to eMarketer about how social media has brought these issues to the forefront, what brands have done in response and what the advertising industry can do to improve diversity within its ranks.
    Publication Date: 11/21/2016
    Name: Roberto Ruiz
    Title: Executive Vice President, Strategy and Insights
    Company: Univision Communications
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Hispanics
    Context: Roberto Ruiz, executive vice president of strategy and insights at Hispanics-focused media company Univision Communications, talks about how US Hispanics are using social media and mobile devices for ecommerce.
    Publication Date: 11/1/2016
    Name: David Iudica
    Title: Senior Director, Industry Insights
    Company: Yahoo
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: David Iudica, Yahoo’s senior director of industry insights, discusses some of key findings of Yahoo’s recently released “3rd Gen Hispanics” study.