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77 Results
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    Publication Date: 4/27/2018
    Topics: Mobile Ad Spending
    Geographies: Latin America
    Context: This year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022.
    Publication Date: 12/19/2017
    Topics: Social Media Users
    Geographies: Latin America
    Context: Instagram has a willing user base in Latin America among female users, according to data from Latamclick. The digital marketing agency found that more than 56% of Instagram users in the region are women.
    Publication Date: 10/18/2017
    Geographies: Latin America
    Context: In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Matteo Ceurvels discuss Netflix's position in Latin America, and how other local players are driving viewership.
    Publication Date: 8/15/2017
    Topics: Social Media Users
    Geographies: Latin America
    Industries: Politics & Campaigns
    Context: Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders.
    Publication Date: 8/25/2016
    Topics: Mobile Apps
    Geographies: Latin America
    Context: Brazil and Mexico account for most mobile app sessions in Latin America, according to data for the year leading up to June 2016. The region’s single largest market, Brazil, contributes one in three app sessions.
    Publication Date: 8/11/2016
    Topics: Smartphone Users
    Geographies: Latin America
    Context: The number of smartphones in use in Latin America rose by 10% from June 2015 to June 2016. And one manufacturer made a large gain in share of those handsets, accounting for nearly half of devices this year.
    Publication Date: 7/19/2016
    Topics: Digital Music; Top Sites
    Geographies: Latin America
    Context: YouTube has by far the most monthly unique visitors, but several regional websites are outstripping global competition from Netflix and Spotify. Research also suggests entertainment properties occupy more time than average in Latin America.
    Publication Date: 6/17/2016
    Topics: Social Media Users
    Geographies: Latin America
    Context: Double-digit growth in social network audiences is over in Latin America, according to eMarketer’s latest estimates of usage in the region.
    Publication Date: 5/6/2016
    Topics: Social Media Users
    Geographies: Argentina; Brazil; Latin America; Mexico
    Context: Twitter uptake in Latin America has increased year over year. According to the social media company's data, its user base—especially in Brazil—is high. Indeed, as of Q4 2015, there were 40.7 million Twitter users in Brazil.
    Publication Date: 4/22/2016
    Topics: Tablet Users
    Geographies: Latin America
    Context: More than 100 million people in Latin America will use a tablet regularly this year, eMarketer estimates, representing 18.4% growth in the region’s tablet audience since 2015. About 10% of the world’s tablet audience lives in Latin America.
    Publication Date: 3/29/2016
    Topics: Digital Ad Spending
    Geographies: Latin America
    Context: Digital ad spending in Latin America is set to reach new heights this year, according to our latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year.
    Publication Date: 3/23/2016
    Topics: Pay TV
    Geographies: Latin America
    Context: Digital cable TV revenues will skyrocket to $5.3 billion in 2021, up from 2016's projected revenue of $3.5 billion.
    Publication Date: 3/16/2016
    Topics: Retail Ecommerce Sales
    Geographies: Latin America
    Demographics: Females
    Context: Across most Latin American markets, female digital buyers spend more on technology purchases than on any other category. Health and beauty also garners a solid share of women’s digital purchases.
    Publication Date: 3/10/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Latin America
    Context: Across Latin America, Facebook usage is almost synonymous with mobile Facebook usage, according to data from the social networking site. In some countries, more than nine in 10 regular users are mobile.
    Publication Date: 3/9/2016
    Topics: Pay TV
    Geographies: Latin America
    Context: Mexico leads Latin America when it comes to pay TV subscriptions, with more than 19 million in Q3 2015. That is nearly one-fourth of all Latin American pay TV subscriptions.
    Publication Date: 3/2/2016
    Topics: Social Media Users
    Geographies: Argentina; Brazil; Latin America; Mexico
    Context: Facebook is by far the top social site in Latin America, as in many markets around the world.
    Publication Date: 2/11/2016
    Topics: Wearables
    Geographies: Latin America
    Context: The market for smart watches may be heating up in Latin America, according to 2015 research. They’re the most desired wearable device in several markets, ahead of fitness bands.
    Publication Date: 2/5/2016
    Topics: Social Media Usage
    Geographies: Latin America
    Context: Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMarketer estimates. And those users turn to their Facebook ID to sign in to other sites more often than their counterparts elsewhere in the world.
    Publication Date: 1/28/2016
    Topics: Social Media Usage; Time Spent with Media
    Geographies: Latin America
    Context: Internet users in Latin America spend more of their online time with social media than their counterparts anywhere else in the world, according to research from 2015. In Brazil, usage is especially high.
    Publication Date: 1/5/2016
    Topics: Performance Benchmarks; Digital Video Advertising
    Geographies: Latin America
    Context: There are significant differences in how tolerant digital video viewers in Latin America are of pre-roll ads depending on what device they’re using, with mobile viewers skipping ahead at higher rates. That’s the case even for the shortest of pre-rolls.
    Publication Date: 12/16/2015
    Topics: Retail Ecommerce Sales
    Geographies: Latin America
    Industries: Retail
    Context: Total retail sales in Latin America will reach $1.8 trillion in 2015, according to eMarketer’s latest worldwide retail sales forecast. Latin America will remain the fourth-largest region in terms of total retail sales, just ahead of Central and Eastern Europe. Retail sales in Latin America will represent 8.1% of the worldwide total in 2015.
    Publication Date: 12/15/2015
    Topics: Consumer Attitudes on Marketing; Digital Video Advertising
    Geographies: Latin America
    Context: Digital video viewership is robust in Latin America, but when it comes to digital video advertising, many consumers say they skip over an ad whenever possible.
    Publication Date: 12/4/2015
    Topics: Digital Video
    Geographies: Latin America
    Context: Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region. Combined, these six countries were home to 121.8 million digital video viewers ages 15 and older in September 2015. Brazil alone contributed 48.7% to that tally.
    Publication Date: 12/2/2015
    Geographies: Latin America
    Industries: Mobile Banking
    Context: Mobile banking is up across Latin America, according to 2015 data. In the region as a whole, an outright majority of digital banking users ages 20 and older use mobile banking.
    Publication Date: 9/9/2016
    Topics: Smartphones
    Geographies: Latin America
    Context: Across all major markets in Latin America, smartphone shipments declined in Q2 2016 compared to Q2 2015. In Brazil and Mexico, shipments were down about 12%, meaning declines of millions of units.
    Publication Date: 4/26/2016
    Topics: Real-Time Bidding (RTB)
    Geographies: Middle East & Africa; Asia-Pacific; Europe; Latin America; United States
    Context: Many digital marketing professionals worldwide say they feel very satisfied, or somewhat satisfied, with current real-time bidding (RTB) win rates, according to September research.
    Publication Date: 4/5/2016
    Topics: Pay TV
    Geographies: Latin America
    Context: In Q4 2014 the region had 3.3 million pay TV subscriptions, which rose to 3.7 million subscriptions in Q4 2015—a positive change of 13.5%, and reason to believe there is room for market expansion.
    Publication Date: 9/15/2016
    Topics: Mobile Broadband; Mobile Users
    Geographies: Chile
    Context: By 2020 4G LTE will make up over 60% of all mobile connections in the country, and total nearly 15 million connections; each year, the 4G LTE share of the mobile market will increase by 10 points or more.
    Publication Date: 9/2/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Brazil
    Context: Brazil’s internet users are more likely to watch video-on-demand than their counterparts in the rest of Latin America, and according to August research, YouTube is their No. 1 viewing destination. But Netflix is not at all far behind.
    Publication Date: 8/18/2016
    Topics: Mobile Users
    Geographies: Peru
    Context: Of the six major economies in Latin America, Peru has the least developed mobile market. As a result, advertisers have resisted moving much of their digital budgets toward mobile. But that will continue to change over the next few years, as the number of smartphone users continues to increase, giving advertisers more reason to boost mobile investment.
    Publication Date: 8/4/2016
    Topics: Smartphone Users
    Geographies: Argentina
    Context: Argentina is the fourth-largest country in Latin America both by population and GDP. It is also the fourth-largest mobile market, as measured by mobile users.
    Publication Date: 7/26/2016
    Geographies: Worldwide
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period.
    Publication Date: 7/21/2016
    Topics: Mobile Users
    Geographies: Chile
    Context: Chile is one of the most developed economies and mobile markets in Latin America, with the highest smartphone uptake rates across the region. So far, advertisers have been cautious about their investments in mobile, but eMarketer projects that mobile ad spending will expand at a sustained double-digit rate as familiarity with the channel improves throughout the rest of the decade.
    Publication Date: 7/7/2016
    Topics: Mcommerce
    Geographies: Mexico
    Context: The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, at nearly 36%. More connected devices are the No. 1 purchase category in the country.
    Publication Date: 7/5/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The mobile phone user base in Mexico has grown by 9 million from 2012 to Q1 2016, according to one researcher. But penetration is still lower than in several other Latin American markets, like Argentina and Chile.
    Publication Date: 6/30/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its neighbors in Latin America.
    Publication Date: 5/27/2016
    Topics: Impressions; Mobile Advertising
    Geographies: Argentina
    Context: In-app ads account for a strong majority of mobile impressions in Argentina, according to ad network data from Q1 2016. Fewer than a quarter of impressions occurred on the mobile web. This pattern is in line with data from other countries in the region.
    Publication Date: 2/24/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Argentina; Brazil; Mexico
    Context: Mexico has the largest market for over-the-top (OTT) video services in Latin America, according to 2016 estimates. But Brazil is set to outpace it in the next few years.
    Publication Date: 1/14/2016
    Topics: Mobile Devices
    Geographies: Brazil
    Context: Brazil has Latin America’s largest mobile internet market, and according to November research, users of all ages have widely adopted smartphones.
    Publication Date: 12/29/2015
    Topics: Digital Travel Sales
    Geographies: Worldwide
    Industries: Digital Travel
    Context: Worldwide digital travel sales will surpass $533 billion in 2015, a 13.3% increase from 2014, eMarketer projects. Sales will rise steadily through 2019, driven by the expansion of digital travel purchasing in Asia-Pacific, Latin America and the Middle East and Africa. By 2019, worldwide digital travel sales will top $762 billion.
    Publication Date: 12/22/2015
    Topics: Digital Ad Spending
    Geographies: Brazil
    Industries: Automotive; Consumer Products (CPG)
    Context: Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer about Brazil’s digital marketing environment.
    Publication Date: 12/9/2015
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales
    Geographies: Brazil
    Context: Many consumers in Brazil planned to ignore Black Friday sales this year, often because they were not sure the deals would be any good. But there’s little doubt the shopping holiday is taking off in Latin America’s largest market.
    Publication Date: 1/16/2018
    Topics: Social Media Users
    Geographies: Worldwide
    Context: One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates.
    Publication Date: 12/6/2017
    Topics: Internet Users; Smartphone Users
    Geographies: Worldwide
    Context: eMarketer estimates 3.47 billion people will use the internet regularly in 2017, representing 46.8% of the global population. Mobile phones will be the primary device for internet access, used by 2.73 billion people, or 78.9% of internet users.
    Publication Date: 8/17/2017
    Topics: Internet Access Devices
    Context: Cuba has taken some baby steps toward wider internet access, but the country’s telecom infrastructure lags, and the government closely monitors online content and behavior.
    Publication Date: 7/21/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: Mobile messaging app usage is expected to hit a milestone in 2017: For the first time, over three-quarters (76.3%) of the world’s smartphone users will use one.
    Publication Date: 7/17/2017
    Topics: Social Media Users
    Geographies: Worldwide
    Context: eMarketer estimates 2.46 billion people will use a social network at least once a month in 2017, which will represent one-third of the world's population and an 8.2% gain over 2016.
    Publication Date: 5/22/2017
    Topics: Digital Ad Spending
    Geographies: Brazil
    Context: Total media ad outlays will grow 5.7% this year, while digital ad spend will rise 15.0%.
    Publication Date: 4/28/2017
    Topics: Internet Users; Mobile Users
    Geographies: Worldwide
    Context: This year, 47% of the world’s population will use the internet regularly, according to eMarketer’s latest estimates. Mobile phones will play a large part in access, with nearly four in five internet users worldwide going online via mobile.
    Publication Date: 4/13/2017
    Topics: Smartphones; Smartphone Users
    Geographies: Argentina
    Context: If US consumers think they’re paying too much for their iPhones, they should see how much the device costs in Argentina.