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    Publication Date: 2/6/2018
    Topics: Brand Marketing; Digital Advertising
    Geographies: Worldwide; United States
    Context: The past 18 months have been full of brand safety controversies, and marketers have woken up to the need to pay more attention to—and exercise control over—the digital environments their brands are appearing in.
    Publication Date: 11/1/2017
    Topics: Digital Video; TV; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: Worldwide
    Context: Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.
    Publication Date: 6/21/2017
    Topics: Consumer Attitudes on Marketing; Ad Blocking
    Geographies: Worldwide
    Context: Internet users aren’t in love with the current state of digital advertising, and many have decided to take control by enabling ad blockers. This has pushed publishers and other digital media partners to respond in turn.
    Publication Date: 1/25/2017
    Topics: Digital Display Ad Spending; Targeting
    Geographies: United States
    Context: As 2017 unfolds, the US digital display advertising space will see substantial innovations, including cross-screen initiatives and improvements to ad creative.
    Publication Date: 10/26/2016
    Topics: Brand Marketing; Targeting; Marketing Tactics; Multichannel Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: Making the most of customer acquisition efforts means harnessing the power of data and understanding that emphasizing quality over quantity will result in the highest lifetime value.
    Publication Date: 9/6/2016
    Topics: Email; Email Marketing; Customer Experience; Mobile Devices; Targeting; Marketing Tactics; Performance Benchmarks; Big Data
    Geographies: Worldwide; United States
    Context: Email remains a standard channel for marketers, but increased mobile use by consumers and more frequent messaging by brands are causing deliverability concerns and decreased performance.
    Publication Date: 5/19/2016
    Topics: Digital Video; TV; Mobile Video; Social Media Marketing; Social Media Ad Spending; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: Facebook, Twitter, Instagram and Snapchat have changed video advertising through features like autoplay, vertical video and live streaming. The impact on YouTube is becoming clear, and now the social properties are taking aim at an even bigger prize: TV.
    Publication Date: 4/20/2016
    Topics: Mobile Advertising; Geolocation; Mobile Apps; Big Data
    Geographies: United States
    Context: The use of location services is widespread among adult smartphone users. The location data collected by apps and mobile websites is mostly inaccurate, however. To be successful, marketers need to watch for pitfalls and ask tough questions.
    Publication Date: 12/9/2015
    Topics: Digital Advertising; Mobile Advertising; Targeting; Digital Privacy & Security; Multichannel Marketing; Marketing Technology; TV Advertising
    Geographies: Middle East & Africa; Argentina; Australia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Interest in cracking cross-device targeting is high, but difficulties remain. In 2016, the emphasis will be on building audiences via first-party data and bringing TV into the cross-device mix. Consumer privacy concerns will also be a major concern.