North America (6)

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    Publication Date: 11/8/2017
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.
    Publication Date: 10/12/2016
    Name: Jordan Finger
    Title: Vice President, Customer Acquisition and Growth Marketing
    Company: Freshly
    Topics: Targeting; Lead Generation
    Geographies: United States
    Industries: Food & Beverage; Restaurants & Dining
    Context: Meal delivery subscription service Freshly is on a mission to acquire high lifetime-value customers. Jordan Finger, vice president of customer acquisition and growth marketing, explains how Freshly is achieving that goal.
    Publication Date: 12/2/2015
    Name: Nick Jordan
    Title: Senior Vice President, Global Strategy
    Company: Tapad
    Topics: Targeting; TV Advertising; Internet of Things (IoT)
    Geographies: United States
    Context: Lead in: Nick Jordan, senior vice president of global strategy at Tapad, spoke with eMarketer about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).
    Publication Date: 9/22/2016
    Name: Justin Reckamp
    Title: Social Media and Brand Development Manager
    Company: State Farm Insurance
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Advertising Agencies
    Demographics: Blacks; LGBT; Hispanics; Asians
    Context: Justin Reckamp, social media and brand development manager at State Farm, talked about how the insurance company uses social media to showcase diversity in its messaging.
    Publication Date: 7/27/2016
    Name: Zubair Jandali
    Title: VP, Sales
    Company: reddit
    Topics: Social Media Users; Native Advertising
    Geographies: United States
    Demographics: Millennials
    Context: Zubair Jandali, vice president of sales at reddit, spoke to eMarketer about what the user-generated news website is doing to reach millennials.
    Publication Date: 5/16/2016
    Title: An interview with nine marketing leaders from brands and agencies that have experience with video advertising on social networks
    Topics: Social Media Marketing
    Geographies: United States
    Context: In this eMarketer Roundtable, we ask nine marketing leaders from brands and agencies about best practices for social media video advertising.