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4 Results
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Article
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    Publication Date: 11/9/2017
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.
    Publication Date: 12/4/2015
    Topics: Targeting; TV Advertising; Internet of Things (IoT)
    Geographies: United States
    Context: As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).
    Publication Date: 12/9/2016
    Topics: Digital Content
    Geographies: Worldwide
    Context: Nintendo’s Super Mario Run could gross $70 million in its first month; Netflix drops subscription price in India; Pokémon Go teams up with Starbucks; and more.
    Publication Date: 7/29/2016
    Topics: Social Media Users; Native Advertising
    Geographies: United States
    Demographics: Millennials
    Context: User-generated news website reddit is constantly looking for new ways—and new platforms—to not only reach but engage its millennial-heavy user base. Zubair Jandali, reddit’s vice president of sales, spoke to eMarketer about what the company is doing to attract and interact with this demographic.