Publication Date: 1/4/2018
Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
Geographies: Japan
Context: eMarketer estimates adults in Japan averaged 7 hours, 14 minutes per day with media in 2017. Of that time, at least 3 hours were spent with both TV and digital media.
Publication Date: 12/7/2016
Topics: Digital Video; TV; Internet Activities; Digital Ad Spending; Radio; Smartphones; Newspapers; Magazines; Mobile Social Media; Tablets; Social Media Usage; Time Spent with Media
Geographies: Asia-Pacific; China; India; Japan; South Korea
Context: Smartphones and other mobile devices have changed the way adults in Asia-Pacific (and the world) consume media. TV still holds a dominant share of time spent in some countries, but digital is eating into traditional media’s time share across all markets.
Publication Date: 3/26/2018
Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce
Geographies: Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Italy; Japan; Mexico; Norway; Poland; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Context: Digital cross-border buying is growing in popularity with shoppers and retailers—particularly on marketplace platforms.
Publication Date: 3/15/2018
Topics: Search; Mobile Games; Mobile Messaging; Retail Ecommerce Sales; Artificial Intelligence (AI)
Geographies: China; India; Japan; South Korea
Industries: Retail; Finance
Context: The most disruptive, transformation companies in the region.
Publication Date: 2/12/2018
Topics: Mobile Payments
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
Publication Date: 1/17/2018
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
Context: Retail ecommerce sales in Asia-Pacific totaled $1.349 trillion in 2017, a 31.1% increase over 2016. Mcommerce activity in China drove growth, representing 67.4% of total ecommerce sales.
Publication Date: 12/19/2017
Topics: Digital Shoppers & Buyers; Digital Travel Sales; Sharing Economy
Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Digital Travel
Context: A country-by-country overview of the top digital travel platforms, digital and mobile travel buyer penetration rates and the use of sharing economy services.
Publication Date: 11/21/2017
Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
Context: Asia-Pacific will be home to 1.90 billion internet users in 2017—more than half of internet users worldwide. Some 70.1% of this audience will use a smartphone regularly.
Publication Date: 10/9/2017
Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
Context: A visual overview of the major platforms used in 24 countries and all major regions.
Publication Date: 8/9/2017
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
Industries: Retail
Context: Asia-Pacific will represent the largest share of retail and retail ecommerce sales worldwide, largely driven by consumer spending in China. This year, total retail sales in the region will hit $9.254 trillion, of which ecommerce will represent 14.7%.
Publication Date: 8/1/2017
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
Industries: Digital Travel
Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
Publication Date: 7/13/2017
Topics: Mcommerce; Digital Shoppers & Buyers; Payment Methods; Retail Ecommerce Sales
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
Context: A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
Publication Date: 3/13/2017
Topics: Cross-Border Ecommerce
Geographies: Australia; Brazil; Canada; China; Denmark; France; Germany; India; Japan; Mexico; Norway; Russia; South Korea; Sweden; United Kingdom; United States
Context: A look at how and why shoppers in markets in Asia-Pacific, Europe, Latin America, and North America buy on foreign ecommerce sites.
Publication Date: 1/19/2017
Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
Industries: Retail
Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
Publication Date: 12/8/2016
Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
Geographies: Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; United Kingdom; United States
Industries: Digital Travel
Context: This StatPack provides a visual overview of eMarketer’s key worldwide projections for 2017 and our first estimate of the Top 10 digital economies worldwide.
Publication Date: 12/8/2016
Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
Geographies: Argentina; Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; South Korea; Spain; United Kingdom; United States
Industries: Digital Travel
Context: These two StatPacks present eMarketer’s projections for the top 10 digital countries worldwide and the 10 fastest growing digital economies worldwide in 2017.
Publication Date: 11/16/2016
Topics: Smartphones; Smartphone Users
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
Publication Date: 9/7/2016
Topics: Search; Search Marketing; Social Media Marketing
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Travel; Automotive; Retail
Context: For most advertisers, search and social media are separate but highly compatible partners. But recent moves by Facebook and others mean marketers need to consider whether social might be as good as search for some ad objectives.
Publication Date: 9/1/2016
Topics: Total Media Ad Spending; Digital Advertising; TV; Digital Ad Spending; Radio; Newspapers; Magazines; Mobile Ad Spending
Geographies: Argentina; Australia; Brazil; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom
Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Groceries; Restaurants & Dining
Context: In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
Publication Date: 8/22/2016
Geographies: Argentina; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Finland; France; Germany; Indonesia; Ireland; Italy; Japan; Mexico; Netherlands; Norway; Peru; Poland; Saudi Arabia; Slovakia; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
Demographics: Millennials
Context: Data from around the world reveals many similarities, but also differences, in the digital behavior of millennials in different countries.
Publication Date: 7/28/2016
Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
Publication Date: 7/21/2016
Topics: Digital Travel Sales
Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
Publication Date: 6/2/2016
Topics: Internet Activities; Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
Context: In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
Publication Date: 5/24/2016
Topics: Marketing Technology; Internet of Things (IoT)
Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Context: The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.
Publication Date: 5/24/2016
Topics: Marketing Technology; Internet of Things (IoT)
Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG)
Context: The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
Publication Date: 4/18/2016
Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
Publication Date: 4/7/2016
Topics: Marketing Technology; Internet of Things (IoT)
Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Retail
Context: The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.
Publication Date: 4/6/2016
Topics: Top Sites; Social Media Users; Mobile Social Media; Social Media Usage
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
Context: A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
Publication Date: 3/1/2016
Topics: Digital Privacy & Security; Digital Video Advertising; Ad Blocking
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United States
Context: As more consumers start using ad blockers, the practice is becoming a bigger headache for publishers and video platforms. It’s likely to also become the same for marketers, ad agencies and even those very same consumers.
Publication Date: 2/23/2016
Topics: Marketing Technology; Internet of Things (IoT)
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Automotive
Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the automotive business, making operations more efficient and helping marketers create higher-value customer experiences.
Publication Date: 2/3/2016
Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce
Geographies: Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Israel; Italy; Japan; Mexico; Norway; Russia; Singapore; South Korea; Spain; Sweden; Turkey; United Arab Emirates; United Kingdom; United States
Context: Digital buyers around the world enjoy shopping on foreign sites for a variety of reasons. Many retailers are finding that courting these border-hopping consumers can be profitable.
Publication Date: 1/19/2016
Topics: Marketing Technology; Internet of Things (IoT)
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Travel
Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the way travel and hospitality does business, making operations more efficient and helping marketers create higher-value customer experiences.
Publication Date: 12/24/2015
Topics: Digital Travel Sales
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Digital Travel
Context: Worldwide digital travel sales will top $533 billion in 2015, up 13.3% from last year. Strong demand in Asia-Pacific, Latin America and the Middle East and Africa will help drive overall worldwide sales growth.
Publication Date: 12/23/2015
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Retail
Context: Retail products and services purchased on the internet will account for 7.4% of the total retail market worldwide in 2015, or $1.671 trillion. By 2019, retail ecommerce sales will more than double to reach $3.578 trillion, yet it will still account for just a fraction (12.8%) of total retail purchases.
Publication Date: 12/16/2015
Topics: Total Media Ad Spending; Digital Ad Spending
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Peru; Russia; South Korea; Spain; Sweden; United Kingdom
Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Restaurants & Dining
Context: Markets around the globe may be more connected than they have ever been before, but they are still governed by their local economies, infrastructure and consumer behaviors. This report looks at ad spending trends in 20 key markets tracked by eMarketer.
Publication Date: 12/9/2015
Topics: Digital Advertising; Mobile Advertising; Targeting; Digital Privacy & Security; Multichannel Marketing; Marketing Technology; TV Advertising
Geographies: Middle East & Africa; Argentina; Australia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Context: Interest in cracking cross-device targeting is high, but difficulties remain. In 2016, the emphasis will be on building audiences via first-party data and bringing TV into the cross-device mix. Consumer privacy concerns will also be a major concern.
Publication Date: 11/17/2015
Topics: Mobile Messaging
Geographies: Middle East & Africa; Argentina; Australia; Austria; Belgium; Brazil; Canada; China; Colombia; Czech Republic; Denmark; Finland; France; Germany; Worldwide; Greece; Hong Kong; Hungary; India; Indonesia; Israel; Italy; Japan; Kenya; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Philippines; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Kingdom; United States; Vietnam
Context: eMarketer estimates that 1.40 billion consumers worldwide will use a mobile messaging app in 2015, up 31.6% over last year. The race for revenue is about to heat up, with two global leaders and five monetization models in play.
Publication Date: 10/28/2015
Topics: Payment Methods; Retail Ecommerce Sales
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Thailand; United Kingdom; United States; Vietnam
Context: A look at the global ecommerce landscape reveals that although some US players have seen success overseas, individual markets show a great deal of variety in the platforms that are most in use.
Publication Date: 2/7/2018
Topics: Digital Video
Geographies: Worldwide
Context: Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.
Publication Date: 1/29/2018
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
Geographies: Worldwide
Context: eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.
Publication Date: 1/8/2018
Topics: Social Media Users; Mobile Social Media
Geographies: Worldwide
Context: Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.
Publication Date: 12/1/2017
Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
Geographies: Worldwide
Context: More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.
Publication Date: 10/13/2017
Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
Geographies: Worldwide
Context: Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
Publication Date: 7/20/2017
Topics: Mcommerce; Mobile Advertising; Mobile Messaging; Social Media Marketing; Mobile Social Media; Mobile Payments
Geographies: Worldwide
Context: An in-depth look at how businesses worldwide are using four of the leading messaging apps—WeChat, Facebook Messenger, Line and WhatsApp.
Publication Date: 7/18/2017
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
Geographies: Worldwide
Context: eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.
Publication Date: 7/12/2017
Topics: Social Media Users; Mobile Social Media
Geographies: Worldwide
Context: Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.
Publication Date: 4/12/2017
Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
Geographies: Worldwide
Context: Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
Publication Date: 1/11/2017
Topics: Digital Video; Mobile Video
Geographies: Worldwide
Context: Globally, nearly 2.15 billion people will view digital video in 2017. This represents nearly 1 billion more viewers than in 2012, and over half of them will be in Asia-Pacific.
Publication Date: 11/30/2016
Topics: Social Media Users; Mobile Social Media
Geographies: Worldwide
Context: Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.
Publication Date: 10/27/2016
Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
Geographies: Worldwide
Context: Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.