Asia-Pacific (7)
North America (2)
Worldwide (1)

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    Publication Date: 9/8/2017
    Name: Noriyuki Matsuda
    Title: Founder and CEO
    Company: Sourcenext
    Topics: Consumer Behavior; Customer Experience
    Geographies: Japan
    Context: Noriyuki Matsuda, founder and CEO of Sourcenext, discusses what brands often overlook when they enter Japan.
    Publication Date: 10/2/2017
    Name: Jason Barnes
    Title: Vice President, Asia-Pacific
    Company: PubMatic
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 7/13/2017
    Name: Rita Chao
    Title: COO
    Company: Emotibot Technologies
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: China
    Context: Rita Chao, COO of Emotibot Technologies, discusses how much even the smartest customer service chatbot can absorb from its human counterparts.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 2/14/2017
    Name: Matthew Brennan
    Title: Co-Founder
    Company: China Channel
    Topics: Digital Advertising; Mobile Advertising; Mobile Apps
    Geographies: China
    Context: Matthew Brennan, a WeChat expert and co-founder of Shanghai-based consultancy China Channel, talks about WeChat.
    Publication Date: 11/10/2016
    Name: Carl Theobald
    Title: CEO
    Company: FollowAnalytics
    Topics: Mobile Apps; Mobile Payments
    Geographies: United States
    Context: Carl Theobald, CEO of FollowAnalytics, a mobile app technology company that optimizes existing brand applications, talks about using apps and engendering loyalty to the brand.
    Publication Date: 10/12/2016
    Name: Ken Suzuki
    Title: Director, Acquisition Marketing
    Company: IMVU
    Topics: Brand Marketing; Targeting
    Geographies: United States
    Context: Ken Suzuki, director of acquisition marketing for IMVU, discusses how the virtual world grows its user base.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
    Publication Date: 7/6/2016
    Name: Stéphane Rinderknech
    Title: CEO
    Company: L’Oréal China
    Topics: Brand Marketing; Consumer Behavior; Social Media Marketing; Omnichannel Retailing
    Geographies: China
    Industries: Personal Care & Beauty
    Context: Stéphane Rinderknech, CEO of L’Oréal China, spoke to eMarketer about trends in the beauty sector and in retail in China, and about the country’s new beauty consumer.
    Publication Date: 7/6/2016
    Name: Hanna Golota
    Title: Operations Manager
    Company: Globalme
    Topics: Brand Marketing; Consumer Behavior; Mobile Video; Marketing Technology
    Geographies: Asia-Pacific
    Demographics: Languages; Asians
    Context: Hanna Golota, operations manager at localization and translation service Globalme, talks about how localization of marketing efforts means more than just translating languages correctly.