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164 Results
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    Publication Date: 12/21/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: Japan
    Industries: Retail
    Context: Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.
    Publication Date: 10/19/2017
    Topics: TV; Video-on-Demand (VOD)
    Geographies: Japan
    Context: Subscription video-on-demand (SVOD) platforms are making some gains in the country, but traditional and free video services still dominate the market.
    Publication Date: 10/5/2017
    Topics: Social Media Usage
    Geographies: Japan
    Context: While the number of Instagram users in Japan soared in the past year, Twitter remains the country’s leading social network.
    Publication Date: 9/11/2017
    Topics: Consumer Behavior; Customer Experience
    Geographies: Japan
    Context: Noriyuki Matsuda, founder and CEO of Sourcenext, discusses what brands often overlook when they enter Japan.
    Publication Date: 7/25/2017
    Topics: Mobile Messaging
    Geographies: Japan
    Context: eMarketer expects 50.2 million people in Japan will use Line at least once per month this year, a 10.3% increase from 2016.
    Publication Date: 7/18/2017
    Topics: Mobile Payments
    Geographies: Japan
    Context: As in most developed markets, proximity mobile payments remain a solution in search of a problem in Japan.
    Publication Date: 7/5/2017
    Topics: Ecommerce Sales
    Geographies: Japan
    Context: Amazon still finds itself trailing Rakuten in Japan. New research shows that the ecommerce platform is not a weekly destination for most internet users there, and Amazon Prime has not really caught on in the market.
    Publication Date: 6/22/2017
    Topics: Social Media Users; Mobile Social Media
    Geographies: Japan
    Context: Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million people this year, or 47.3% of the country’s social network user base, according to eMarketer’s latest forecast.
    Publication Date: 6/20/2017
    Topics: Mobile Devices
    Geographies: Japan
    Context: Japan was a rare example of an industrialized country that still saw large shipments of mobile phones. That’s changing. Recent data from IDC shows just how thoroughly the smartphone is now displacing the feature phone in the market.
    Publication Date: 6/13/2017
    Topics: Time Spent with Media
    Geographies: India; Japan; South Korea
    Context: Average time spent with digital media will top 3 hours per day in the industrialized countries of Japan and South Korea. Meanwhile, adults in India will average less than 90 minutes per day.
    Publication Date: 4/25/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Japan
    Context: Total digital ad spending is estimated to reach nearly ¥1.159 trillion ($10.65 billion) in 2017, and the largest share of that will go to mobile ads.
    Publication Date: 4/25/2017
    Topics: Virtual & Augmented Reality
    Geographies: Japan
    Context: There’s been plenty of excitement about the potential for virtual reality technology to shake up a range of industries. But the first compelling consumer product may end up coming from Japan, where Sony’s PlayStation VR has seen early success.
    Publication Date: 4/24/2017
    Topics: Digital Advertising; Consumer Attitudes on Marketing
    Geographies: Japan
    Context: Digital ads seem largely ineffective at influencing internet users who were surveyed in Japan to buy products, but when it comes to food and beverages, digital ads persuade about half of the internet users who see them.
    Publication Date: 4/21/2017
    Topics: Sharing Economy
    Geographies: Japan; Singapore; Vietnam
    Context: In Japan, not only have few internet users employed sharing economy services, many have never even heard of them. Japan’s experience contrasts dramatically with data from Singapore and Vietnam.
    Publication Date: 4/18/2017
    Topics: Marketing Technology
    Geographies: Japan
    Context: Nearly 30% say their companies have plans to adopt marketing automation in the future.
    Publication Date: 4/10/2017
    Topics: Mobile Apps
    Geographies: Japan
    Context: A recent study found the majority of smartphone users in Japan ages 20 and older plan to wait before deleting an unused app on their smartphone.
    Publication Date: 4/3/2017
    Topics: Digital Shoppers & Buyers; Mobile Apps
    Geographies: Japan
    Context: Even as a growing share of ecommerce in Japan is now conducted on mobile devices, a significant portion of the country’s consumers are choosing to conduct their shopping and buying using a mobile browser rather than an app.
    Publication Date: 3/28/2017
    Topics: Digital Video Advertising
    Geographies: Japan
    Context: According to a recent survey, around 40% of digital marketers in Japan said that one method to keep viewers from disliking digital video ads was to shorten the length of said ads.
    Publication Date: 3/24/2017
    Topics: Browsers; Newspapers; Mobile Apps
    Geographies: Japan
    Context: In the past year, over 73 million people were mobile news readers, and 40.9 million got their headlines through apps.
    Publication Date: 3/21/2017
    Topics: Digital Advertising; Consumer Attitudes on Marketing
    Geographies: Japan
    Context: Barely 10% say they “consciously” view digital ads on a frequent basis. Nearly one-quarter say they rarely do.
    Publication Date: 3/16/2017
    Topics: Mobile Social Media; Social Media Usage
    Geographies: Japan
    Demographics: Teens; Millennials
    Context: A recent survey found that nearly 25% of social network users in Japan ages 15 to 34 said they frequently or occasionally broadcast live on Niconico and Facebook.
    Publication Date: 3/15/2017
    Topics: Social Media Ad Spending
    Geographies: Japan
    Context: About ¥140.0 billion ($1.20 billion) was spent on all digital in-feed ad spending in Japan in 2016.
    Publication Date: 3/14/2017
    Topics: Media Consumption
    Geographies: Japan
    Context: More internet users in Japan say they are turning to digital rather than traditional media sources for news. But they trust those sources less than they did five years ago.
    Publication Date: 3/3/2017
    Geographies: Japan
    Industries: Financial Services
    Context: After laboring for years under strict government regulations, the financial tech sector in Japan is set to expand. And companies like ecommerce firm Rakuten are investing in startups, with an eye to growing revenues.
    Publication Date: 2/17/2017
    Topics: Mobile Payments
    Geographies: Japan
    Context: Security fears have long held back digital payment usage in tech-savvy Japan. But that seems to be changing.
    Publication Date: 2/6/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: Japan
    Demographics: Females
    Context: Fewer female gift givers in Japan plan to dole out sweets and treats to their partners, family and friends.
    Publication Date: 1/25/2017
    Topics: Digital Video; Social Media Usage
    Geographies: Japan
    Context: Some 15% to 20% of users on Facebook, Twitter and Line are interested in watching someone else's live stream video. But fewer are willing to create their own.
    Publication Date: 1/17/2017
    Topics: Tablets
    Geographies: Japan
    Context: Japan tablet shipments were down 3.7% in 2016, but estimates show growth is on the horizon.
    Publication Date: 1/12/2017
    Topics: Digital Video Advertising
    Geographies: Japan
    Context: Less than 14% of internet users in a recent survey said they had been influenced to buy something after watching a video about the product.
    Publication Date: 1/10/2017
    Topics: Cross-Border Ecommerce
    Geographies: China; Japan
    Context: As travel spending and cross-border shopping surge, marketers in Japan target consumers in China.
    Publication Date: 1/6/2017
    Topics: Mobile Social Media; Social Media Usage
    Geographies: Japan
    Context: In Japan, Line is the most popular social network, ahead of global behemoths YouTube, Facebook and Twitter. But Facebook's Instagram is among the fastest-growing social sites in Japan.
    Publication Date: 12/23/2016
    Topics: Mobile Apps
    Geographies: Japan
    Context: Whether it's once per month, twice per month or even 10 times per month, smartphone users in Japan are using more apps in 2016 than they did in 2014.
    Publication Date: 12/19/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Japan
    Context: Japan is one of Asia-Pacific's largest markets for video-on-demand (VOD) subscribers, and also one of its most competitive. A wide range of international VOD services appear to be locked in a battle for eyeballs with homegrown VOD providers like AbemaTV and dTV.
    Publication Date: 12/14/2016
    Topics: Smartphones
    Geographies: Japan
    Context: An annual survey tracking Japanese smartphone purchases suggests nearly two-thirds opted for Apple over Android in 2016.
    Publication Date: 12/9/2016
    Topics: Mobile Games; Geolocation
    Geographies: Japan
    Context: Following a wave of popularity for the mobile game Pokémon Go, more smartphone users in Japan are spending time with location-based games. The games are even altering gamers’ daily habits, offering potential opportunities for savvy marketers.
    Publication Date: 12/2/2016
    Geographies: Japan
    Industries: Sports
    Context: Sports-related digital marketers eyeing Japan take note: The country’s internet users aren’t all that enthusiastic about making sports-related purchases or paying to watch sports-related media.
    Publication Date: 11/25/2016
    Topics: Mobile Messaging
    Geographies: Japan
    Context: Of all the myriad ways consumers can connect with companies, web chat and messaging apps are hardly used at all in Japan, according to a recently published survey. But consumers expect that to change—a lot.
    Publication Date: 11/18/2016
    Topics: Time Spent with Media; Smartphone Users
    Geographies: Japan
    Demographics: Teens; Females
    Context: About two in five female smartphone users in Japan ages 10 to 19 spend 3 hours or less on their smartphone each day, according to an October 2016 survey. For the majority, though, a bigger chunk of their waking hours are spent with their phone.
    Publication Date: 11/16/2016
    Topics: Time Spent with Media
    Geographies: Japan
    Context: TV is still the medium of choice for adults in Japan. Unlike in some countries, TV still gets more attention from the average adult in Japan than digital media, according to eMarketer’s latest forecast of time spent with media. And most internet time is still spent on desktop and laptop PCs.
    Publication Date: 11/11/2016
    Topics: Virtual & Augmented Reality
    Geographies: Japan
    Context: Over one-third of internet users in Japan would like to experience virtual reality (VR) technology outside the home. While nearly two-thirds said they want to experience VR technology at home, it’s questionable how feasible that is in terms of cost and physical space.
    Publication Date: 10/27/2016
    Topics: Customer Experience; Digital Shoppers & Buyers
    Geographies: Japan
    Context: Shoppers in Japan have a low tolerance for bad ecommerce experiences. Those who had problems like late or missed deliveries were more likely to take their future business to a competitor.
    Publication Date: 10/19/2016
    Topics: Smartphone Users
    Geographies: Japan
    Context: A significant portion of mobile users in Japan continue to hold on to feature phones rather than upgrade to more sophisticated smartphones. A preference for the simpler devices among Japan’s older mobile users, as well as a perception that feature phones have better battery life and lower overall costs, are key factors.
    Publication Date: 10/14/2016
    Topics: Payment Methods
    Geographies: Japan
    Context: Japan is known for its digital-savvy consumer base. But when it comes to payment technology, the country is still somewhat low-tech. Research suggests consumers continue to prefer traditional transaction methods like cash and credit cards over digital payments.
    Publication Date: 10/13/2016
    Topics: Mobile Apps
    Geographies: Japan
    Context: Although over 40% of smartphone users in Japan ages 15 to 59 say they have used a selfie photo-sharing app, that masks significant variation by age. Teens use the apps at about double the average rate. Older mobile users, not so much.
    Publication Date: 10/10/2016
    Topics: Ebooks; Magazines; Time Spent with Media
    Geographies: Japan
    Context: A plurality of book and magazine readers in Japan say they’re spending about as much time reading these publications as they were a year ago. But they’re mostly not doing it via digital means—even among younger readers, print wins.
    Publication Date: 10/6/2016
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Japan
    Context: Seniors in Japan are significantly more likely to use Line than they were a year ago, and social media users of all ages report spending more time with the domestic mobile social service than ever.
    Publication Date: 9/27/2016
    Topics: Social Media Users
    Geographies: Japan
    Demographics: Teens; Adults
    Context: Homegrown social platform Line remains Japan’s leading social network, but Twitter has made a particularly strong impression on the country’s smartphone users ages of 10 to 19. Research suggests these younger Twitter users often have three or more accounts on the service.
    Publication Date: 9/20/2016
    Topics: Internet Activities
    Geographies: Japan
    Context: Daily usage is highest among those ages 20 to 29, with over 90% of respondents in that age range saying they go online at least once a day; among those ages 30 to 39, close to 90% said the same. And the most popular device for getting online is the smartphone.
    Publication Date: 9/13/2016
    Topics: Digital Music
    Geographies: Japan
    Context: Streaming music subscription services are increasing in popularity in markets around the globe. But despite this popularity, Japan is an anomaly when it comes to streaming, particularly among its smartphone users. Nearly three-quarters have never subscribed to a music streaming service, a trend which may be related to music fans’ love of single-track downloads.
    Publication Date: 9/6/2016
    Topics: TV
    Geographies: Japan
    Demographics: Females
    Context: About three in four female internet users in Japan say they research things they see on TV at least occasionally via the internet. The youngest women are the ones most likely to do so frequently, and most commonly look up locations like stores, as well as products and services.