Europe (24)
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    Publication Date: 4/12/2017
    Topics: Digital Ad Spending
    Geographies: Ireland
    Context: Digital ad spending in Ireland set a record in 2016, reaching a new high of €445 million with help from surging investment in mobile and social media advertising, according to the IAB Ireland and PricewaterhouseCoopers.
    Publication Date: 3/28/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Ireland
    Context: 2017 will mark a major milestone for ad spending in Ireland, as digital surpasses all other forms of advertising for the first time, according to eMarketer’s latest ad spending forecast.
    Publication Date: 12/16/2016
    Topics: Mobile Video
    Geographies: Ireland; United Kingdom
    Context: Smartphone owners in Ireland are more likely than their neighbors in the UK to watch virtually every type of video content via smartphone. And for some types of video, the differences in viewing habits are particularly pronounced.
    Publication Date: 7/18/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Ireland
    Context: Video-on-demand (VOD) viewers in Ireland are more likely to watch movies on demand than any other genre, according to research. Sports, meanwhile, dominated live streaming—but was less popular than several leading VOD options.
    Publication Date: 1/3/2017
    Topics: Digital Advertising
    Geographies: Denmark; Finland; France; Germany; Ireland; Norway; Spain; Sweden; United Kingdom
    Context: In a survey of companies in Europe that paid for internet advertising, the Nordic countries figured among those doing the most.
    Publication Date: 10/27/2016
    Topics: Ratings & Reviews
    Geographies: Ireland; United Kingdom
    Industries: Apparel & Accessories
    Context: Online reviews are a key influence on internet users in the UK shopping for apparel, accessories and shoes—more important than TV ads, catalogs and magazines, according to July research. And reviews are a highly trusted purchase influence for other products as well.
    Publication Date: 5/9/2017
    Topics: TV
    Geographies: United Kingdom
    Context: Cable TV, broadband internet and telephone service provider Virgin Media boosted its UK and Ireland subscriber numbers in 2017’s first quarter, paced by the company’s largest jump in UK cable TV subscriptions in a decade.
    Publication Date: 10/16/2017
    Topics: Total Media Ad Spending
    Geographies: Worldwide
    Context: Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period.
    Publication Date: 9/1/2017
    Topics: Radio
    Geographies: Western Europe
    Context: UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 8/1/2017
    Topics: Viewability
    Geographies: United Kingdom
    Context: Ad viewability levels for display ads in the UK grew in Q2 2017, marking the first viewability increase in nine months, according to the latest quarterly figures from ad verification company Meetrics.
    Publication Date: 6/16/2017
    Topics: Pay TV
    Geographies: United Kingdom
    Context: A deal between the UK’s primary pay TV providers to allow targeted cross-network ad placement between the two services has the potential to boost UK video-on-demand (VOD) spending.
    Publication Date: 6/13/2017
    Topics: Social Media Usage
    Geographies: United Kingdom
    Industries: Politics & Campaigns
    Context: Stronger regulation of social media has become a focus of UK Prime Minister Theresa May following recent terror attacks in London and Manchester. A wide-ranging list of digital infrastructure improvements is also on the agenda, but last week’s parliamentary losses have put those plans in jeopardy.
    Publication Date: 5/26/2017
    Topics: Cross-Border Ecommerce
    Geographies: Europe
    Context: The European Commission has proposed legislation to remove some of the consumer pain points thought to limit cross-border ecommerce between EU member nations.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: Europe
    Context: Digital ad spending in Europe swelled by 12.2% in 2016 to nearly €41.8 billion, according to IAB Europe and IHS Markit, with spending gains seen in all 27 countries tracked.
    Publication Date: 5/4/2017
    Topics: Digital Display Ad Spending; Viewability
    Geographies: United Kingdom
    Context: The UK’s already lower-than-average digital display ad viewability rate sank further in the first quarter, and mobile advertising is partly to blame, according to ad measurement firm Meetrics.
    Publication Date: 3/13/2017
    Geographies: United Kingdom
    Industries: Broadband
    Context: UK telecommunications giant BT's Openreach unit will become a separate company following complaints that the relationship hampers telecom competition.
    Publication Date: 3/2/2017
    Topics: Cross-Border Ecommerce
    Geographies: United Kingdom
    Context: The share of UK retail ecommerce deliveries to international consumers rose noticeably in January, a result attributed to favorable exchange rates.
    Publication Date: 2/22/2017
    Topics: Mobile Messaging
    Geographies: United States
    Context: WhatsApp is the latest social network to mimic Snapchat’s popular “disappearing story” feature.
    Publication Date: 1/27/2017
    Topics: Pay TV
    Geographies: United Kingdom
    Context: The new service opens the company's potential subscriber base to millions of homes without satellite dishes, and has the potential to stanch growing customer churn.
    Publication Date: 1/19/2017
    Topics: Holiday & Seasonal Shopping; Consumer Behavior
    Geographies: United Kingdom
    Context: Confirming one of the fears of retail traditionalists, widespread discounting in the run-up to Christmas is changing the way UK consumers shop in the immediate post-holiday period.
    Publication Date: 12/13/2016
    Topics: Mcommerce
    Geographies: France
    Context: The one place that smartphone purchases are less common? The workplace.
    Publication Date: 9/16/2016
    Topics: Ad Blocking
    Geographies: Poland
    Context: Most ad blocking users in Poland say they started blocking ads because they were annoying—and because digital placements often cover up the content they’re supposed to support. To get most of them to stop blocking ads, publishers may have to serve fewer of them—or block content entirely.
    Publication Date: 9/2/2016
    Topics: Time Spent with Media; Sharing Economy
    Geographies: Spain
    Industries: Digital Travel
    Context: Internet users in Spain spend more time on Airbnb per visit via desktop computer than any of their European counterparts; 35% of travelers have also booked lodgings via Airbnb in the past year. That puts them ahead of counterparts in much of Europe as well as the US.
    Publication Date: 4/5/2016
    Topics: Tablet Users
    Geographies: United Kingdom
    Context: The once fast-growing tablet market in Western Europe will tail off as Europeans increasingly choose large-screen smartphones as their primary mobile device, eMarketer predicts.
    Publication Date: 11/2/2015
    Topics: Social Media Marketing; Content Marketing
    Geographies: United Kingdom
    Context: According to a Content Marketing Association (CMA) survey of marketers located primarily in the UK, there’s little question of social media’s most powerful role in the content marketing equation. Which social service is best, however, is up for debate.