Topics: Digital Video; Digital Video Advertising; Viewability; Performance Benchmarks; YouTube; Mobile Video; Impressions; Digital Video Ad Spending; Clickthrough Rate (CTR); Time Spent with Media; Programmatic Advertising; Digital Display Advertising
Geographies: United States; North America; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Belgium; Brazil; Canada; Denmark; Finland; France; Ireland; Netherlands; Norway; Spain; Sweden; Turkey; United Kingdom; Germany; Italy; Poland; Russia; Europe; Hungary; Portugal; Switzerland; India; Israel; Argentina; Colombia; Mexico; Saudi Arabia; South Africa; United Arab Emirates; South Korea; Taiwan; Ukraine
Context: Use mobile or tablet; Use Facebook; Search info about shows Im watching; Use Snapchat; Use Instagram; Use Twitter; Wait for ad break before going online; Use Shazam to find songs; None of these
Context: Digital ad spending in Ireland set a record in 2016, reaching a new high of €445 million with help from surging investment in mobile and social media advertising, according to the IAB Ireland and PricewaterhouseCoopers.
Industries: Consumer Electronics; Media & Entertainment; Toys & Games; Personal Care & Beauty; Luxury Goods; Apparel & Accessories; Groceries
Context: In store; Digitally; Grocery; Furniture homeware; Household appliances; DIY home improvements; Consumer electronics computers; Jewelry watches; Clothing footwear; Health beauty cosmetics; Sports equipment outdoor; Toys; Books music movies video games
Context: Smartphone owners in Ireland are more likely than their neighbors in the UK to watch virtually every type of video content via smartphone. And for some types of video, the differences in viewing habits are particularly pronounced.
Context: Video-on-demand (VOD) viewers in Ireland are more likely to watch movies on demand than any other genre, according to research. Sports, meanwhile, dominated live streaming—but was less popular than several leading VOD options.
Context: Products I want are regularly in stock; High quality fresh produce; Good value for money; Convenient location; Carries items I need; Has lowest prices overall; Great sales and promotions; Easy to get in and out quickly; Organized layout makes it easy to shop; Variety of freshly prepared foods