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    Report
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    DEC 12, 2019

    In 2019, 94.5% of internet users in China will be social network users. That amounts to just 59.0% of the country’s population. This report covers the trends shaping the market, as well as our first-ever user forecast for the popular short-video platform Douyin and updated estimates for WeChat and Sina Weibo.

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    OCT 10, 2019

    Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.

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    DEC 4, 2018

    A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.

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    NOV 29, 2018

    Internet users are making the jump to smartphone usage, encouraged by falling prices for handsets. Between 2018 and 2022, the share of worldwide internet users with a smartphone will rise from 74.0% to 80.2%.

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    OCT 15, 2019

    Video streaming correlated directly with age, being much higher among younger internet users. Use of subscription video-on-demand (SVOD) services such as Netflix was relatively low; 61.5% of internet users said they had watched SVOD content in the month prior to the survey.

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    OCT 15, 2019

    Meanwhile, older devices that link TVs to the internet are gradually becoming obsolete—a trend reflected in very low ownership of TV streaming sticks and similar devices (8.5% of internet users). More than nine in 10 internet users watch digital video; digital audio is hugely popular, too.

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    OCT 15, 2019

    Perhaps surprisingly, just 7.4% of internet users polled owned a smart-home product—though ownership reached double digits among internet users in affluent households. Digital activities dominate media time for most internet users. Time spent with mobile activities continues to outpace other categories by a significant margin, GlobalWebIndex found.

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    OCT 15, 2019

    Internet users devoted 1:14 daily, on average, to streaming video content. (Note: The UK internet users surveyed in H1 2019 were broadly representative of the online population, with respect to age, location and household income. The sample did display a gender skew, however, at 56.9% female and 43.1% male.

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    OCT 15, 2019

    Internet users polled spent an average of 2 hours, 53 minutes (2:53) using PCs and tablets, and 2:34 on a mobile phone. Live TV remains hugely popular in South Korea; 92.3% of internet users said they had watched broadcast TV in the prior month. Broadcast TV accounted for 2:05 per day, on average. In some respects, the media profile of South Korea’s internet users is entirely predictable.

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    OCT 15, 2019

    Key Features Internet users in Romania spent more than 7 hours per day on PCs and smartphones combined in H1 2019. Yet several digital habits and devices are still concentrated among early adopters. According to GlobalWebIndex, 95.4% of internet users in Romania ages 16 to 64 owned a smartphone in H1 2019.

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    OCT 15, 2019

    According to GlobalWebIndex, internet users spent an average 3:16 on desktops, laptops and tablets each day, compared with average daily mobile time of 2:34. It’s interesting that many of Italy’s internet users have hurried to discard their old mobile handsets—or won’t confess to owning one. A mere 1.9% of internet users surveyed in 2019 claimed to possess a feature phone.

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    OCT 15, 2019

    This proliferation of video options boosted video-on-demand (VOD) usage to 93.9% of internet users this year, compared with 87.4% in H1 2018. For daily time spent, internet users devoted an estimated 1:37 to streaming or watching TV online.

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    OCT 15, 2019

    Close to nine in 10 internet users were active on social media in the month prior to polling, and time spent on social accounted for just under 3 hours per day, on average, according to internet users’ own estimates. That put social media well ahead of broadcast TV in terms of time spent.

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    OCT 15, 2019

    Overall, just 7.4% of internet users ages 16 to 64 owned smart-home products, such as web-enabled utility monitors, and fewer than 7% owned a smart wristband or smartwatch. Smartphone penetration is very high, but most internet users still own PCs—and spend a lot of time using them. In H1 2019, 97.1% of internet users ages 16 to 64 in Argentina owned a smartphone, compared with 95.8% a year prior.

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    OCT 15, 2019

    Social media and digital entertainment emerge as top activities for Indonesia’s internet users. A remarkable 94.2% of internet users polled in Indonesia in H1 2019 had visited social networks in the prior month, according to GlobalWebIndex, and the average time spent with social media was 3 hours, 15 minutes (3:15) per day. These figures were among the highest GlobalWebIndex recorded globally.

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    OCT 15, 2019

    Some 78.4% of internet users ages 16 to 64 said they had watched broadcast TV in the month before polling; that share was higher among males and respondents ages 35 to 54. On average, internet users spent 1:31 with live TV.

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    OCT 15, 2019

    Few internet users own advanced digital devices, though affordability is likely an issue for many. In H1 2019, smart TV ownership—at an estimated 31.5% of internet users—correlated directly with income; penetration ranged from 25.3% among respondents in the least affluent households to 45.0% among those in the top 25% of homes.

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    OCT 15, 2019

    Over 40% of internet users polled in H1 2019 owned such a device. More than a quarter of internet users owned a smart TV—a lower share than in other Western European countries; Belgium and Denmark, for example, registered ownership over 40%. Similarly, fewer than 10% of internet users in France owned a TV streaming device, smartwatch, smart wristband or smart-home product.

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    OCT 15, 2019

    Those larger screens claimed an average of 3 hours, 31 minutes (3:31) per internet user, while mobile activities consumed 3:12. Nearly 18% of internet users owned a smartwatch in H1 2019. Smart wristbands were almost as popular, with overall ownership at 14.9%. More than one in 10 internet users polled had a smart-home product. All these shares were greater than in most other geographies polled.

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    OCT 15, 2019

    Engagement with traditional media—except TV—remained highest among males, internet users in urban areas and those in the top 25% of households, ranked by income. In H1 2019, 87.8% of Mexico’s internet users had watched broadcast TV in the prior month.

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    OCT 15, 2019

    In H1 2019, 30.9% of internet users said they owned a smart TV, while feature phone ownership had slipped to 23.5%. In H1 2019, 41.6% of internet users polled in Russia owned a tablet. But ownership of many other digital items—including smartwatches, smart wristbands and TV streaming sticks—remained below 8.0%. Only 10.7% of internet users owned a game console.

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    OCT 15, 2019

    Females accounted for 52.9% of all internet users surveyed.).

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    OCT 15, 2019

    Overall, 91.3% of internet users in Colombia said they had used video-on-demand (VOD) in the prior month. But that hasn’t undermined the attraction of live TV, which remains almost uniformly popular. Just under 90% of internet users had watched broadcast TV in the month prior to polling.

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    OCT 15, 2019

    In this comparatively wealthy country, most internet users can afford digital devices and services. But many older residents are in no hurry to abandon traditional media. Nearly 95% of internet users ages 16 to 64 polled by GlobalWebIndex owned a smartphone in H1 2019; among the affluent, that share was effectively 100%.

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    OCT 15, 2019

    (Note: The 2019 Malaysia sample was largely urban, at 60.3%, and included few internet users from rural areas. Urban environments are associated with greater likelihood of digital activities. Internet users ages 25 to 34 made up the largest single cohort by age, at 36.0%.).