APR 13, 2020
Some large insurers—Aetna, Anthem, Blue Cross Blue Shield, Cigna and UnitedHealthcare—are temporarily covering or waiving telemedicine costs. For physicians and medical professionals, telehealth can reduce exposure to those who have the coronavirus and cut down on crowding in hospitals that are facing a surge in demand.
DEC 3, 2018
Other insurers are also getting their feet wet. In an August 2018 webinar hosted by Orbita, Jessie Gatto, senior innovation strategist and information designer at health insurer Humana, told the audience that her company sees potential for voice in such areas as virtual care management, care planning, condition monitoring, voice-driven telehealth and benefit navigation.
FEB 5, 2020
What challenges do health insurers like Aetna have when it comes to marketing healthy living to consumers? The strategy of Aetna itself took a pivot about four years ago, when the emphasis was placed more on members' health. One of the things that I was brought on to do, from a marketing perspective, was figure out how to help people understand the benefits of healthier behaviors.