OCT 29, 2018
Start early, grow faster
Head of Marketing
NOV 7, 2017
Matthew Tharp, chief evangelist at CRM and business process management platform Bpm’online, discusses the industry’s technology proliferation problem.
JAN 9, 2018
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
Founder and CEO
SEP 28, 2017
Jay Friedman, partner and COO at Goodway Group, discusses how header bidding will trigger platform consolidation in the industry and affect buyers.
Partner and COO
MAY 17, 2018
Looking across CPG, pharma and B2B
Managing Director and Chief Client Officer
MAY 16, 2018
New developments for the CPG industry
President, Media Center of Excellence
AUG 22, 2018
How the industry can push connected TV advertising forward
JUL 3, 2018
The Set Hotels explains its approach
Director, Brand and Marketing
The Set Hotels
AUG 6, 2018
Even in spite of its inherent cost
CTO and Co-Founder
Jingshuo Technology Group
OCT 26, 2018
Is it still a threat to the advertising industry?
Chase Buckle, Vicky Foster, Andrew Mason, Gabe Morazan, Phil Stelter, Justin Taylor, Daniel Wilkinson
Senior Trend Analyst, Digital Commercial Director, Media Operations Director, EMEA, Senior Product Manager, Digital Governance, Managing Director and Chief Media Officer, Managing Director, UK, Global Head of Paid Media
GlobalWebIndex (GWI), Bauer Media Group, Digitas UK, Crownpeak, Syzygy, Teads, Jellyfish
AUG 14, 2018
And it's changing the country's retail industry
Alfredo Pérez, Iván Marchant, Omar Galicia, Pedro Abad, Sebastián Moglia Claps
Director, International Business, Vice President, Mexico, Colombia, Peru and Central America, Commercial Director, Mexico, CEO, Mexico, Executive Director
Tiendeo, comScore, MercadoLibre, Elogia, Fundación Círculo E-commerce
APR 24, 2018
As part of our April report, "Virtual Reality Beyond Gaming: Solving Business Problems in Industries," eMarketer spoke with four industry leaders who are championing VR in various medical settings about what the technology has done for their organizations—and what's on the horizon. How is VR used across the healthcare industry today?
Dr. Justin Barad, Malie Collins, Dr. Athanasios Raikos, Dale Voorhees
Co-Founder and CEO, Program Manager, Director, Medis Media, Director, Educational Technology
Osso VR, Stanford Neurosurgical Simulation and Virtual Reality Center, Assistant Professor of Anatomy, Bond University, University of Central Florida College of Medicine
JAN 2, 2018
Kate Hiscox: One of the biggest challenges for retail is the fact that 90% of the industry still uses spreadsheets. If you think about supply chains today, the world has hundreds of thousands of databases, which are built by different solutions inherently with different data structures. But in order for supply chain data to move, those databases and solutions need to talk to each other.
Founder and CEO
NOV 20, 2018
In the end, is it all about getting more customer data?
Chief Commerce Strategy Officer
APR 24, 2018
We asked three industry leaders how VR helps their clients innovate more quickly and confidently at the brick-and-mortar level. These interviews were conducted as part of eMarketer’s April report, "Virtual Reality Beyond Gaming: Solving Business Problems in Industries.". Why has VR become an integral tool in the retail planning and design process for many businesses?
Mark Hardy, John Hennessy, Heather Salkin
CEO, Chief Revenue Officer, Virtual Reality Practice, Senior Vice President, Innovation, North America
InContext Solutions, Kantar Consulting, Momentum
NOV 21, 2017
The industry hasn’t set boundaries yet that define the right level of personalization. We want to get machine learning working in a smart way, and brands can test and learn their way in.
Another challenge is around getting omnichannel right. A lot of marketers are rushing to make sure they’re touching their users on every possible channel, but they’re ignoring the efficacy of each individual channel.
Head of Sales and Marketing
SEP 18, 2017
Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands.
Head of Analytics and Data Activation
NOV 6, 2017
Benefit Cosmetics’ assistant manager of digital marketing, Janine Nguyen, and social media manager Angela Purcaro, talk about balancing organic and paid social campaigns.
Assistant Manager, Digital Marketing
AUG 9, 2018
Fashion can be a fast-paced, fickle industry. What’s trending one season is out the next.
Founder and CEO
MAY 15, 2018
A lesson in online-to-offline measurement
JUL 25, 2018
Location-based advertising gets an upgrade
Senior Director, Business Development
MAR 20, 2018
UPS discusses biggest shipping and fulfillment trends from last year
SEP 5, 2017
Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.
Chief Research Officer
JUN 11, 2018
Pinterest's tools take consumers from inspiration to action
Retail Vertical Strategy Lead
OCT 11, 2018
The benefits for direct-to-consumer teams
Senior Vice President, Managing Director of Digital Media