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Asia-Pacific (23)
North America (4)

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26 Results
Type:
Interview
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    Publication Date: 10/10/2017
    Name: Shamsuddin Jasani
    Title: Managing Director
    Company: Isobar India
    Topics: Digital Video Advertising
    Geographies: India
    Context: Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers.
    Publication Date: 9/18/2017
    Name: Himanshu Kulkarni
    Title: India Sales Director
    Company: AppsFlyer
    Topics: Mobile Apps
    Geographies: India
    Context: Himanshu Kulkarni, India sales director at AppsFlyer, discusses how to navigate the idiosyncrasies of India’s app market.
    Publication Date: 5/4/2017
    Name: Rajiv Dingra
    Title: CEO and Founder
    Company: WATConsult
    Topics: Total Media Ad Spending; Digital Ad Spending; Social Media Marketing; Consumer Attitudes on Marketing; Traditional Media Advertising; Digital Video Advertising
    Geographies: India
    Context: Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
    Publication Date: 3/31/2017
    Name: Vivek Pathak
    Title: Engagement Manager
    Company: RedSeer Consulting
    Topics: Consumer Behavior; Payment Methods; Retail Ecommerce Sales
    Geographies: India
    Context: Vivek Pathak, engagement manager of RedSeer Consulting, talks about the state of ecommerce in India, and the effect that last year's demonetization effort by the government had on the sector.
    Publication Date: 12/20/2016
    Name: Mahesh Angadi
    Title: Advisor and Consultant
    Company: Prohaska Consulting
    Topics: Digital Advertising
    Geographies: India
    Context: Mahesh Angadi, an advisor and consultant for cross-platform service provider Prohaska Consulting, tells eMarketer about India’s need for better, faster internet and why independent publishers are failing on user experience.
    Publication Date: 11/29/2016
    Name: Vikas Gulati
    Title: Managing Director, Asia-Pacific
    Company: Opera Mediaworks
    Topics: Digital Advertising; Mobile Advertising; Traditional Media Advertising
    Geographies: India
    Context: Vikas Gulati, managing director of Asia-Pacific for Opera Mediaworks, talks about the need for advertisers in India's mobile-first market to move beyond impressions and clicks to more informative return on investment (ROI) metrics.
    Publication Date: 11/17/2016
    Name: Charulata Ravi Kumar
    Title: CEO
    Company: Razorfish India
    Topics: Digital Advertising; Mobile Advertising
    Geographies: India
    Context: Charulata Ravi Kumar, CEO of interactive agency Razorfish India, tells eMarketer what is preventing widespread internet use in its mobile-first market and what brands need to know about digital advertising in India.
    Publication Date: 11/14/2016
    Name: Mallikarjun Das
    Title: Group CEO
    Company: Starcom India
    Topics: Digital Advertising
    Geographies: India
    Context: Mallikarjun Das, Group CEO of digital agency Starcom India talks about the challenges facing the rise of digital advertising in India, and why companies need to invest in data and analytics to understand the promise of return on investment.
    Publication Date: 10/28/2016
    Name: Rohit Uttamchandani
    Title: Head of Performance Advertising and Content Marketing
    Company: Social Beat
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: India
    Context: Rohit Uttamchandani, head of performance advertising and content marketing at digital agency Social Beat, explains why traditional channels remain an important part of the media mix in India, and why brands have to localize their content to connect with audiences.
    Publication Date: 10/6/2016
    Name: Arun Pattabhiraman
    Title: Vice President, Global Head of Marketing
    Company: InMobi
    Topics: Digital Video Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: India
    Context: Arun Pattabhiraman, vice president and global head of marketing for mobile advertising platform InMobi, explains how digital advertising in India is chipping away at traditional media ad spending thanks to the country's growth in smartphone users.
    Publication Date: 7/7/2016
    Name: Alokedeep Singh
    Title: Head of Ecommerce
    Company: Titan Co.
    Topics: Mcommerce; Retail Ecommerce Sales
    Geographies: India
    Context: Alokedeep Singh, head of ecommerce at watch, jewelry and accessory firm Titan Co., talks about the evolution of the ecommerce retail landscape in India.
    Publication Date: 6/27/2016
    Name: Amit Boni
    Title: Country Head, Motorola India
    Company: Motorola India
    Topics: B2C Ecommerce Sales; Multichannel Marketing
    Geographies: India
    Industries: Consumer Electronics
    Context: Amit Boni, country head of Motorola India, talks about Motorola’s relaunch in India on the marketplace Flipkart, and how the need for an omnichannel approach drove it to embrace other sales channels.
    Publication Date: 6/20/2016
    Name: Kumar Rajagopalan
    Title: CEO
    Company: Retailers Association of India (RAI)
    Topics: Mcommerce; Retail Ecommerce Sales
    Geographies: India
    Context: Kumar Rajagopalan, CEO of the Retailers Association of India (RAI), discusses the state of ecommerce in India, and how smartphone penetration is just one piece of the puzzle.
    Publication Date: 5/11/2016
    Name: Gulshan Verma
    Title: Chief Revenue Officer
    Company: Times Internet Ltd.
    Topics: Newspapers; Traditional Media Advertising
    Geographies: India
    Context: Gulshan Verma, chief revenue officer for digital media company Times Internet Ltd., talks about the continued importance of newspapers in India's media landscape, and how localized content factors into advertisers' strategies to reach audiences.
    Publication Date: 2/5/2016
    Name: Deepak Ravindran
    Title: Founder and CEO
    Company: Lookup
    Topics: Mcommerce
    Geographies: India
    Context: Deepak Ravindran, founder and CEO of hyperlocal ecommerce app Lookup, discusses the unique character of commerce in India, and how messaging apps might be the future of ecommerce.
    Publication Date: 7/10/2017
    Name: Gulshan Verma
    Title: Chief Revenue Officer
    Company: Times Internet
    Topics: Digital Advertising; Marketing Technology
    Geographies: India
    Industries: Media & Entertainment
    Context: Gulshan Verma, chief revenue officer of Times Internet, discusses the company's expansion into digital services like food delivery and financial tools, and dissects the trends driving digital advertising growth in India.
    Publication Date: 6/29/2016
    Name: Matt Preschern
    Title: Executive Vice President and CMO
    Company: HCL Technologies
    Topics: B2B Marketing; Marketing Technology
    Geographies: India; United States
    Industries: Marketing Management Trends
    Context: Matt Preschern, executive vice president and CMO of global technology outsourcing firm HCL Technologies, talks about his company's marketing transformation to stay competitive in an increasingly digital world.
    Publication Date: 10/2/2017
    Name: Jason Barnes
    Title: Vice President, Asia-Pacific
    Company: PubMatic
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 7/7/2017
    Name: Melanie Cook
    Title: Head of Strategy and Business Consultancy, Southeast Asia
    Company: SapientRazorfish
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
    Publication Date: 6/2/2017
    Name: Ander Orcasitas
    Title: General Manager, Asia-Pacific
    Company: Dynamic Yield
    Topics: Targeting; Personalization
    Geographies: Asia-Pacific
    Context: Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific.
    Publication Date: 5/9/2017
    Name: Nishtha Mehta
    Title: Founder
    Company: CollabCentral Consulting
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
    Publication Date: 3/23/2017
    Name: Nilam Ganenthiran
    Title: Senior Vice President, Business Development
    Company: Instacart
    Topics: Digital Retail Practices; Shipping & Delivery
    Geographies: United States
    Industries: Groceries
    Context: Nilam Ganenthiran, senior vice president of business development at grocery delivery service Instacart, discusses the factors that cause its average basket size to increase year after year.
    Publication Date: 2/27/2017
    Name: SK Biswas
    Title: COO
    Company: Dentsu Aegis Network Indonesia
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.
    Publication Date: 2/1/2017
    Name: Michael Bower
    Title: Director, Global Ecommerce and Digital Services, Canada
    Company: Marriott International
    Topics: Digital Retail Practices; Digital Shoppers & Buyers
    Geographies: Canada
    Industries: Travel
    Context: Michael Bower, Marriott’s director of global ecommerce and digital services for Canada, discusses what drove the company’s 10% ecommerce sales growth in Canada in 2016.
    Publication Date: 11/3/2015
    Name: Raphael Bemporad
    Title: Founding Partner and Chief Strategy Officer
    Company: BBMG
    Topics: Brand Marketing; Digital Retail Practices; Sharing Economy
    Geographies: United States
    Context: Raphael Bemporad, founding partner of BBMG, discusses the branding agency's research on "aspirationals" and how brands can engage them.